News & Views | 4A's Members

4A’s Member agencies are encouraged to send us select content. For more information, see Tell Us Your Story.

“See It & Be It”: Lisa Holtorf of Strategic America

4A's Member

Our “See It & Be It” asks industry leaders—who are female or from traditionally underrepresented groups in the ad industry—to provide their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men.

Embracing Human Complexity: Cultural Cures to the Ills of Oversimplifying

4A's Member

While it is true that simplicity is key when it comes to good creative—when it comes to agencies themselves, do they oversimplify, often to their own detriment?

5 Questions for: Richard Ward, CEO and President of 22squared

4A's Member

Read what this industry leader says about the industry’s biggest challenges

“See It & Be It”: Drew Schwartz of Terri & Sandy

4A's Member

The 4A’s is committed to gender equality and diversity, as a whole, in the advertising industry. As part of our “See It & Be It” series, we invite industry leaders to share their wisdom on how to succeed in advertising despite your gender, age, sexual preference, racial background, etc. Here Drew Schwartz of Terri & Allen, shares her point of view.

What It’s Like at: Zehnder Communications

4A's Member

A peek inside Zehnder at its work, people and culture

Building an Emotionally Intelligent Agency Brand

4A's Member

An agency brand is a living, breathing thing. Those responsible for its growth and reputation must reflect regularly on who they are and what they value.

Inside the Campaign: Cub Cadet by Colle+McVoy

4A's Member

A unique launch effort created by Colle+McVoy for Cub Cadet.

Intel’s ‘Inside The Blue’

4A's Member

To celebrate the launch of the Intel Galileo, Critical Mass challenged Makers from around the world to create an ecosystem of robotic fish that could make the invisible world visible.

Inside the Campaign: DDB New York’s ‘Scary Right’ for State Farm Insurance

4A's Member

See the new campaign for State Farm that’s perfect for the Halloween season.

Artificial Intelligence, Artificial Creativity and Artificial Humanity

4A's Member

Tim Leake is SVP and Creative, Marketing & Innovation for RPA, a Santa Monica-based agency all about People First. So, it’s somewhat fitting that Leake would have an opinion on the emergence of Artificial Intelligence in the creative community. Here’s his point of view. I put a cheeky little post up on social media last week, […]

Bridging the Divide

4A's Member

Communication tips for how tech practitioners can work effectively with their colleagues from other backgrounds.

“See It & Be It”: Karen King of Spawn Ideas

4A's Member

Anchorage, Alaska-based agency leader offers advice on gender diversity.

HART ACQUIRES CPV

4A's Member

Hart (a northwest Ohio-based ad agency, www.hartinc.com) has acquired Columbus-based Conrad Phillips Vutech (CPV) to become one of Ohio’s largest independent advertising agencies. The move expands Hart’s Columbus operations and expands the service offerings of both firms.

What It’s Like At: The Martin Agency

4A's Member

See for yourself what life is like at The Martin Agency.

Is it Time to Retire the Term “Consumer”?

4A's Member

The case for acknowledging choice not consumption.

5 Questions for: Wunderman’s Seth Solomons

4A's Member

What are the biggest challenges facing agencies? Wunderman executive provides insights.

“See It & Be It”: Tammy Campbell-Ebaugh of Crosby Marketing Communications

4A's Member

A discussion on women and diversity in the ad industry.

“See It & Be It”: Donnalyn Smith, President of North America, Momentum Worldwide

4A's Member

Momentum leader on gender and diversity issues facing the ad industry-and how to overcome them