4A’s Member agencies are encouraged to send us select content. For more information, see Tell Us Your Story.
Our “See It & Be It” asks industry leaders—who are female or from traditionally underrepresented groups in the ad industry—to provide their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men.
While it is true that simplicity is key when it comes to good creative—when it comes to agencies themselves, do they oversimplify, often to their own detriment?
Read what this industry leader says about the industry’s biggest challenges
The 4A’s is committed to gender equality and diversity, as a whole, in the advertising industry. As part of our “See It & Be It” series, we invite industry leaders to share their wisdom on how to succeed in advertising despite your gender, age, sexual preference, racial background, etc. Here Drew Schwartz of Terri & Allen, shares her point of view.
A peek inside Zehnder at its work, people and culture
An agency brand is a living, breathing thing. Those responsible for its growth and reputation must reflect regularly on who they are and what they value.
A unique launch effort created by Colle+McVoy for Cub Cadet.
To celebrate the launch of the Intel Galileo, Critical Mass challenged Makers from around the world to create an ecosystem of robotic fish that could make the invisible world visible.
See the new campaign for State Farm that’s perfect for the Halloween season.
Tim Leake is SVP and Creative, Marketing & Innovation for RPA, a Santa Monica-based agency all about People First. So, it’s somewhat fitting that Leake would have an opinion on the emergence of Artificial Intelligence in the creative community. Here’s his point of view. I put a cheeky little post up on social media last week, […]
Communication tips for how tech practitioners can work effectively with their colleagues from other backgrounds.
Anchorage, Alaska-based agency leader offers advice on gender diversity.
Hart (a northwest Ohio-based ad agency, www.hartinc.com) has acquired Columbus-based Conrad Phillips Vutech (CPV) to become one of Ohio’s largest independent advertising agencies. The move expands Hart’s Columbus operations and expands the service offerings of both firms.
See for yourself what life is like at The Martin Agency.
The case for acknowledging choice not consumption.
What are the biggest challenges facing agencies? Wunderman executive provides insights.
A discussion on women and diversity in the ad industry.
Momentum leader on gender and diversity issues facing the ad industry-and how to overcome them