Leading global marketing agency, InnoVision Marketing Group, is proud to announce the launch of its latest creative ad campaign for Huey Magoo’s Chicken Tenders, the G.O.A.T. The campaign features a mouthwatering commercial that celebrates the “Greatest of All Tenders” (G.O.A.T.). To watch the G.O.A.T. commercial click here. The strategy behind this campaign was to demonstrate […]

CHARLESTON, S.C., November 1, 2023 – TBA Worldwide, a rapidly growing network of data-driven advertising agencies and specialty marketing firms, including Brandon, the largest independently owned integrated marketing firm in the Carolinas, is pleased to announce its acquisition of Joybyte. Joybyte is an integrated social growth service designed and built for eCommerce clients in the […]

Tracy Call of Media Bridge Advertising Media Bridge climbs up the Fast 50 List four spots to No. 12 this year with revenue growth of 167.72% from 2020 to 2022. Last year, the full-service marketing agency reported revenue of nearly $79.5 million. Continue reading here.

Revered leadership duo McGhee Osse and Fay Ferguson transition the agency to new CEO CHICAGO (October 25, 2023) – After leading the agency to sustained growth and success since purchasing a majority stake from founder Tom Burrell in 2004, Burrell Communications Group’s Co‐CEOs McGhee Osse and Fay Ferguson have announced a transition to new ownership. […]

EXCLUSIVE: Luxury cruise line said it chose Mediahub for its “data-first mindset,” namely its ability to tap into Acxiom data. by Bailey Calfee Read more on Campaign US.

New work with Partners + Napier drives awareness among diverse Brooklyn communities Maimonides Health, Brooklyn’s largest healthcare system, is partnering with creative and media agency Partners + Napier to launch “My Bklyn. My Care.,” an integrated program that cements Maimonides’ position as the health system that knows Brooklyn best, highlighting its deep roots in the […]

This month, Translation and AT&T brought to life the first-ever 5G-connected helmet. The helmet will allow coaches to visually communicate with their players through the lens of the helmet at a speed that keeps up with the pace of the game. This product innovation has the ability to change opportunities within football for the Deaf […]

Dentsu outlines societal, media, and technology trends for 2024.

BIRMINGHAM, Ala. (Oct. 13, 2023) — Big Communications has promoted longtime staffer Shannon Harris to lead its award-winning creative department as executive creative director. Harris has had four promotions since joining the agency in 2010 and most recently served as creative director. This marks Big’s first female executive creative director in its 28-year history. “Shannon […]

By Denise Ocasio, Executive Director of Investment at Mindshare There is something about “firsts” that just sticks with people. First steps, first friends, first job, first relationship: it all shapes who we become in adulthood and how that “first” affects those around us. For me, being the first in my family to graduate from college […]

The world’s largest independent B2B marketing agency launches a set of industry-first brand health league tables ranking B2B buyers’ and prospects’ awareness, experiences, and perceptions of businesses in four high-growth verticals. Global B2B marketing agency, Transmission has launched the inaugural B2B Brand Health: The APEX Index 2023 ranking businesses by the views of B2B buyers […]

The Li.st Berlin Cameron, and  Benenson Strategy Group worked together on research to find the hidden costs of loneliness for women at work. 

Bank builds upon its long-standing PR relationship with the agency. CHICAGO (October 2, 2023) – Today, Laughlin Constable, the independent, full-service brand experiences agency and its new client North Shore Bank announced the launch of the “Bank Your Best Life” campaign for the 100-year strong Wisconsin-based bank. The campaign, launching Oct. 2, 2023, is the […]

Winning campaign inspires consumers to get curious about better sex ROCHESTER, NY, Oct 3, 2023 – Partners + Napier, a leading full-service creative and media agency, won Silver in the Product/Service Category at the 4A’s 2023 Jay Chiat Awards. The agency was honored for its work with Canadian cannabis brand Ace Valley, which launched new […]

InnoVision Marketing Group, a bilingual, global marketing agency renowned for its cutting-edge strategies, is thrilled to announce that it has been selected as the Agency of Record for Krak Boba, a trailblazing player in the boba tea industry. This exciting partnership marks a strategic move for InnoVision, now being the agency of record for multiple […]

Upholding a long-standing tradition, VMLY&R will close its extensive network of more than 80 offices across the globe for normal business on Thursday, Sept. 28, to give over 13,000 employees the opportunity to champion worthy causes and nonprofit organizations of their choice through volunteer service. This year’s theme for VMLY&R’s Worldwide Foundation Day is “Connected […]

NYC, USA — September 26, 2023 — Journey Further, the performance marketing agency, is elated to celebrate its one-year anniversary in the United States. Marking this milestone, the company proudly unveils its newly fortified leadership team, now comprising an impressive 80% women, a remarkable achievement in an industry with historical gender imbalances. The latest addition […]

by Daisy Expósito-Ulla I’m writing at the onset of Hispanic Heritage Month to join the celebration of our community’s long-term accomplishments, inspired by one of America’s preeminent national institutions: The Smithsonian’s National Museum of American History. This past week, the museum unveiled a new exhibit to celebrate the unparalleled work and accomplishments of Latinas in […]