VMLY&R has announced today the launch of the Inclusion Experience (IX) Advisory Council, a strategic group that works on the critical need to redefine standards and raise the bar for inclusive teams, representative marketing, and more. Comprised of diverse leaders across a variety of industries from some of the nation’s largest and most well-known organizations, […]

By Meredith Vaughan, Chief Executive Officer – Vladimir Jones As noted in my first #neverbeendone blog post, I’m back to discuss creative executions and media tactics aimed at engaging hard-to-reach audiences. So what is a hard-to-reach audience? Well, they’re teenagers. Sometimes literally, but more often just figuratively. An audience can be hard to reach for […]

National award honors “trailblazing women” with “relentless creativity” Little Rock, Ark. (Aug. 22, 2023) — MHP/Team SI, a full-service, data-driven performance marketing firm, announces that Sharon Tallach Vogelpohl, president and CEO of MHP/Team SI and president of the MHP/Team SI Family of Companies, has been included as an Agency Leader in PR Daily’s 2023 Top […]

Mower, an employee-owned and women-led marketing, advertising and public relations agency, has been named one of the Rochester Business Journal’s 2023 Elevating Women award winners. Selected by a panel of Rochester Business Journal editors, the Elevating Women award honorees demonstrate a commitment to supporting and empowering women in the state of New York. Mower is […]

Agencies of all sizes are navigating a relentless storm of financial pressures. Namely, increased operating costs –it’s getting more expensive to recruit and retain good people, technology and data upgrades to stay competitive come at a hefty price, unused real estate, and more. Amid an unpredictable and volatile advertising marketplace, many are finding smart, alternative […]

(Minneapolis) … Media Bridge today announced that it has launched a new brand identity and will move into an expanded office space in the North Loop’s Colonial Warehouse building on Aug. 21. The award-winning media and creative group, the largest independently owned ad agency in Minnesota and #2 overall as ranked by the Business Journal, […]

InnoVision Marketing Group, a leading marketing agency renowned for its creative strategies and innovative approaches, is proud to announce that it has been selected as the Agency of Record for Sacred Bev Native Wellness. Sacred Bev is an organization with a profound mission: to share and expand knowledge of Native American culture, shine a spotlight […]

New BOK Financial brand and BOK Financial Wealth campaigns elevate trust, relationships and approachability in financial services. August 8, 2023 – BOK Financial (NASDAQ: BOKF) today announced the creative evolution of the BOK Financial brand, which continues to cultivate relationships with its clients and within its communities in tandem with the new BOK Financial Wealth […]

Los Angeles, August 4, 2023—It is with profound sadness that multisegment agency Orci announces the passing of co-founder and chairwoman Norma Orci, who passed away on August 3. She leaves behind two children, two grandchildren and an indelible mark upon the advertising industry, having played a crucial role in launching effective, thoughtful and impactful multicultural […]

CHICAGO, Aug. 8, 2023 – Leading healthcare advertising and marketing communications network AbelsonTaylor Group has hired innovative creative leader Janet Barker-Evans as executive vice president, chief creative officer. She will build on and expand the company’s 42-year heritage of creative excellence in pharmaceutical and healthcare advertising, which includes driving the firm’s creative vision, developing and […]

An expanded range of offerings in healthcare marketing and scientific education now falls under the Avant HealthcareSM brand umbrella. CARMEL, Ind., July 19, 2023 /PRNewswire/ — As the next step in its growth and evolution in serving the marketing and scientific educational needs of the healthcare industry, Avant Healthcare has launched a major rebranding initiative. […]

CHICAGO, Aug. 1, 2023 – Leading health and wellness advertising agency AbelsonTaylor has hired Terence Prudhomme, a results-oriented media specialist, as media director. He will lead media planning across multiple client brands, reporting to Christie Volke, vice president of media strategy, a unit of AbelsonTaylor’s Integrated Strategy practice. “Terence brings a wealth of media planning […]

MIPO (Menopause Information Pack for Organizations) looks to employees and HR leaders in the U.S. to help combat the mass resignation that no one is talking about. NEW YORK, NY—August 1, 2023: Today MIPO (Menopause Information Pack for Organizations), the internationally recognized organization dedicated to sharing free resources to help workplaces support menopausal transition, has […]

CHICAGO, July 26, 2023 – Leading health and wellness advertising agency AbelsonTaylor has hired digital media and marketing professional James Hesdon as director of performance media. His primary responsibilities are growing and developing the agency’s performance media activation team, overseeing the purchase of programmatic media across brands, and creating and executing successful digital media strategies […]

New work by Partners + Napier positions museum as the ultimate play destination with a wayfinding billboard campaign that makes the journey half the fun ROCHESTER, NY, July 26, 2023 – The Strong National Museum of Play, one of the nation’s leading museums for families and home to the National Toy Hall of Fame, is […]

Lindsey Cash to lead account service and overall client experience as VP of Account Leadership ROCHESTER, NY, July 25, 2023 — Partners + Napier, an integrated creative and media company, has drawn industry veteran Lindsey Cash to join its leadership ranks as VP of Account Leadership. As part of the agency’s continued investment in client […]

by Lizzie Hanner, Director of Strategy at Grady Britton, Certified B Corp We’re all feeling the uncertainty that comes with an economic downturn. These days the state of the economy can make you dizzy, depending on which headlines you read. But one thing is for certain – whether we’re in a recession or not, the […]

Independent full-service agency Duncan Channon has announced today that it has promoted Kumi Croom to the newly created role of Managing Director from Director of Collaboration and Equity. She will oversee the project management and account management teams, and will continue to lead the company’s EDI efforts. During her nearly six years at Duncan Channon, […]