News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content

4A’s Member agencies are encouraged to send us select content. For more information, see Tell Us Your Story.

What It’s Like At: WONGDOODY

4A's Member

Ever wonder it’s like to live and work at another agency? Here’s your chance to see inside the cultures and cribs of agencies that happen to be 4A’s members. In this edition of What It’s Like to Work At…, WONGDOODY shares a behind the scenes look at their agency. People remember things that surprise them. Things […]

See It & Be It: London’s Mayor Bans ‘Body Shaming Ads’

4A's Member

From Advertising Age: New London Mayor Sadiq Khan has banned body-shaming ads from the city’s transport network of subways, trains and buses. Mr. Khan, who was elected in May 2016, promised in his manifesto that he would stop Transport for London from running ads that promote unrealistic expectations around body image and health. To read […]

4A’s Member Op-Ed: The Future of Marketing Is Less Advertising

4A's Member

In this op-ed Mike Proulx, EVP, Director of Digital Strategy & Tech Innovation at Hill Holliday, shares his perspective that brands fighting the daily share battle have a better weapon.

What It’s Like At: Barkley

4A's Member

Ever wonder what it’s like to work at a certain ad agency? Here’s your chance to get an inside look at life in another company’s space. Is it fun? Is it corporate? Is it hard to find anyone over 40 or is it full of account guys in suits with graying temples. Check out our […]

See It & Be It: Ad Agencies Need Young Talent

4A's Member

The young and the creative have been the engine driving advertising agencies for decades. But those who once joined this business with dreams of making the next standout television commercial are no longer drawn to the industry in the same way. Some view advertising as stodgy—who wants to make a 30-second TV commercial when everyone they know is […]

See It & Be It: Black (Ad) Lives Matter—The Industry’s Biggest Diversity Problem

4A's Member

Ad Age‘s Ken Wheaton recently penned an article for the magazine on how the discussion on gender equity in the ad industry mustn’t eclipse its need for racial diversity. He wrote: “the overwhelming majority of talk about diversity over the last few months has been about gender rather than race. Perhaps it’s easier to talk […]

See It & Be It: Badger & Winters Video on Women Not Objects

4A's Member

Madonna Badger of Badger & Winters shared this powerful video at the 4A’s Transformation Conference in 2016, in an effort to put an end to portraying women as sex objects in advertising and media.  

See It & Be It: A Panel About Women & Advertising

4A's Member

Gender equality was a hot topic at the 4A’s Transformation Conference in March 2016. Ad veteran Madonna Badger opened the Women, Advertising and the Future panel up with the personal story of how she lost her three daughters and parents in a Christmas Day fire in 2011. After spending a year in Arkansas, she returned to […]

Inside the Campaign: Nissan’s Diehard Fan by Critical Mass

4A's Member

The 4A’s is committed to showcasing creative work done by its member agencies through its Inside the Campaign feature. Here Critical Mass, based in Calgary, Canada and with offices in 12 cities, helped put game faces on Nissan’s Diehard Fans. How Critical Mass created an augmented-reality face-paint app to help Nissan celebrate its unprecedented sponsorship […]

Tremendously helpful in simulating the ‘real world’ experiences one faces leading an agency

4A's Member

“I found the 4A’s Executive Leadership Program tremendously helpful in simulating the ‘real world’ experiences one faces leading an agency and having a risk-free environment to determine the best leadership approaches to these all-too-realistic scenarios.” -Jen Grant | Group Director, Strategy | TEAM ONE

One of the most impactful, real world training programs I have ever participated in

4A's Member

“If you are leading an agency or running an office, you will learn invaluable lessons on the impact of decision making, seizing business opportunities and talent management that you will never forget. This is a must participate program for Agency Executives.” – Andrew Graff | CEO | Allen & Gerritsen

Years of experience and situations in three days

4A's Member

“A very valuable lesson on how to make decisions as a team using data and instincts necessary to succeed in today’s agency life. Years of experience and situations in three days.” – Raphael Rivilla | Marcus Thomas LLC

See It & Be It: Q&A with Kristin Berggren of SapientNitro Chicago

4A's Member

In our See It & Be It Series, the 4A’s asks industry leaders—who are female or from traditionally underrepresented groups in the ad industry—to provide their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men. Here is what SapientNitro’s Kristin Berggren had to say:   On […]

Publicis Healthcare Communications Group Appoints Kipp Jarecke-Cheng as Global CCO

4A's Member

New York, NY –  April 25, 2014 –  Kipp Jarecke-Cheng has been named Chief Communications Officer for Publicis Healthcare Communications Group (PHCG), the world’s largest health-oriented communications network. In this new role, Jarecke-Cheng will lead communications across the network’s 15 agencies, including Digitas Health LifeBrands, Langland, Publicis Health Media, Publicis Touchpoint Solutions and Saatchi & Saatchi Wellness. Jarecke-Cheng will report […]

See It & Be It: Q&A with Kat Gordon, Founder of The 3% Conference

4A's Member

In our See It & Be It Series, the 4A’s asks industry leaders—who are female or from traditionally underrepresented groups in the ad industry—to provide their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men. Here is what Kat Gordon, founder of The 3% Conference, had […]

MEC Launches Specialist Content Offer Wavemaker

4A's Member

MEC today announces the launch of MEC Wavemaker, a global specialist content offer that uses consumer insights to plan, create and evolve brand content strategies. The division will be led by Tim Flattery whose been appointed Managing Partner, Senior Practice Lead reporting to Shenan Reed, President, Digital.

Innovation Driven Chicago Startups Get Free Marketing Advice

4A's Member

Four Chicago-based companies, who are leveraging technology to provide enhanced experiences and planning services for travelers and the travel industry, will work with senior marketers in the sixth Chicago Marketing Sparks program led by advertising agency MARC USA in partnership with 1871.