News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
4A’s Member agencies are encouraged to send us select content.
For more information, see Tell Us Your Story.

Inside the Campaign: Cub Cadet by Colle+McVoy

4A's Member

A unique launch effort created by Colle+McVoy for Cub Cadet.

Intel’s ‘Inside The Blue’

4A's Member

To celebrate the launch of the Intel Galileo, Critical Mass challenged Makers from around the world to create an ecosystem of robotic fish that could make the invisible world visible.

Inside the Campaign: DDB New York’s ‘Scary Right’ for State Farm Insurance

4A's Member

See the new campaign for State Farm that’s perfect for the Halloween season.

Artificial Intelligence, Artificial Creativity and Artificial Humanity

4A's Member

Tim Leake is SVP and Creative, Marketing & Innovation for RPA, a Santa Monica-based agency all about People First. So, it’s somewhat fitting that Leake would have an opinion on the emergence of Artificial Intelligence in the creative community. Here’s his point of view. I put a cheeky little post up on social media last week, […]

Bridging the Divide

4A's Member

Communication tips for how tech practitioners can work effectively with their colleagues from other backgrounds.

“See It & Be It”: Karen King of Spawn Ideas

4A's Member

Anchorage, Alaska-based agency leader offers advice on gender diversity.

HART ACQUIRES CPV

4A's Member

Hart (a northwest Ohio-based ad agency, www.hartinc.com) has acquired Columbus-based Conrad Phillips Vutech (CPV) to become one of Ohio’s largest independent advertising agencies. The move expands Hart’s Columbus operations and expands the service offerings of both firms.

What It’s Like At: The Martin Agency

4A's Member

See for yourself what life is like at The Martin Agency.

Is it Time to Retire the Term “Consumer”?

4A's Member

The case for acknowledging choice not consumption.

5 Questions for: Wunderman’s Seth Solomons

4A's Member

What are the biggest challenges facing agencies? Wunderman executive provides insights.

“See It & Be It”: Tammy Campbell-Ebaugh of Crosby Marketing Communications

4A's Member

A discussion on women and diversity in the ad industry.

“See It & Be It”: Donnalyn Smith, President of North America, Momentum Worldwide

4A's Member

Momentum leader on gender and diversity issues facing the ad industry-and how to overcome them

5 Questions for: Luis Montero, President of the community

4A's Member

Hispanic advertising leader shares his vision for the industry.

How 72andSunny Tackles Diversity

4A's Member

Read about how one of advertising’s most admired agencies attracts diverse creative talent.

5 Questions for: Chris Perkins of Bernstein Rein

4A's Member

Agency leader Chris Perkins shares his views on the biggest challenges facing the ad industry.

What It’s Like At: Doe-Anderson

4A's Member

Hear what it’s like to work at this Kentucky-based agency.

Sharona Shankar-King Joins BBDO New York as EVP, Head of Marketing Science

4A's Member

Sharona Sankar-King will be joining BBDO in the newly created role of EVP, Head of Marketing Science.

5 Questions for: Henry Chassaignac of Zehnder Communications

4A's Member

Hear what the Nashville-based creative leader has to say about the future of advertising.