News & Views | 4A's Members

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Volkswagen Appoints Draftfcb As Customer Relationship Management (CRM) Agency of Record in U.S.

4A's Member

Volkswagen of America, Inc. announced today that it has selected Draftfcb Chicago as its new CRM agency of record for the U.S.

Carat Appoints Taylor as EVP Managing Director of its West Coast Operation

4A's Member

Susan Taylor has been named to the new role of EVP, Managing Director of Carat’s West Coast offices (Los Angeles and San Francisco).

GroupM Forecasts Global Ad Spending to Fall 5.5 Percent in 2009, 1.5 Percent in 2010

4A's Member

Global advertising spending in measured media is expected to drop 5.5 percent to $417 billion in 2009 with a mild recovery expected in 2010 when the decline should ease to 1.4 percent or $411 billion.

Mindshare Study Uncovers Huge Potential for Marketing to Growing Gay, Lesbian Population

4A's Member

Gays and lesbians are much more likely to invest in technology than heterosexuals, according to new research from Mindshare, especially laptops and digital video recorders.

Draftfcb Names Kate Howe President of London Agency

4A's Member

Kate Howe will manage the Draftfcb agency together with recently hired Mark Fiddes, Executive Creative Director, Simon Calvert, Head of Creative Business Solutions EME and Mark Young, COO/CFO.

Draftfcb Crafts 13 Commandments of Recovery Marketing

4A's Member

According to the co-authors of the 13 Commandments of Recovery Marketing, the opportunity to put creative thinking to work, build value and drive business is there for everyone. They encourage all marketers to keep Draftfcb’s 13 Commandments in mind as they go for it.

Digital Agency 360i Publishes First-Ever "Social Marketing Playbook"

4A's Member

360i’s Playbook is the first comprehensive report written by marketers for marketers that establishes a foundation for strategically approaching the growing social media landscape in order to devise programs that achieve measurable marketing objectives.

Mindshare Entertainment Produces New Webisodes Starring Jane Krakowski for Unilever's Breyers

4A's Member

Breyersr ice cream is encouraging Americans to re-discover classic films with the help of 30 Rock star Jane Krakowski in new webisodes created and produced by Mindshare Entertainment for its Smooth & Dreamy brand.

Sullivan Higdon & Sink Partner Retires After 32 Years

4A's Member

Joe Norris, one of five managing partners at the Sullivan Higdon & Sink firm and who—prior to its partnership structure—served as its top creative director for nearly 20 years, is retiring at the end of the year. After retiring, Norris will serve as a consultant to the agency.

Kokopelli Joins the 4A's

4A's Member

Kokopelli, an independently owned Chicago-based creative agency, recently joined the American Association of Advertising Agencies (4A’s).

Connect FKM Selected to Launch National Yellow Pages Program for American Association of Advertising Agencies

4A's Member

The 4A’s has partnered with Connect FKM to implement a nationwide print and Internet Yellow Pages program available to all 1,175 member agencies of the 4A’s.

Aegis Media's Isobar and Carat Honored by Mobile Marketing Association

4A's Member

Aegis Media North America announcedthat units Isobar and Carat have received the Award for Overall Excellence by the Mobile Marketing Association.

GSD&M Idea City and Cancer Treatment Centers of America Enter Partnership of Purpose

4A's Member

Cancer Treatment Centers of America (CTCA) and GSD&M Idea City announced today a new partnership to reach more cancer patients and caregivers and to make them aware of unparalleled cancer treatment experience offered at CTCA.

Melanie Jones Named New Chief Financial Officer for Mindshare North America

4A's Member

Melanie Jones, the New Chief Financial Officer for Mindshare North America, will partner with the agency’s senior leadership team to establish and implement financial strategies for the region as well as overseeing all corporate accounting and finance activities.

Kelly Clark Named Worldwide CEO of Maxus

4A's Member

GroupM executive Kelly Clark today was named the first Worldwide CEO of the holding company’s MAXUS agency network.

Gigante Vaz Partners and Ricoh Americas Announce National Roll-Out for Teknoforce Brand

4A's Member

Gigante Vaz worked with Ricoh to create the Teknoforce brand as a response to Ricoh’s desire to find a way to monetize the extraordinary skill and depth of knowledge of its sales and IT force.

Stephen Allan Named CEO of MediaCom Worldwide

4A's Member

Stephen Allan, previously CEO of GroupM U.K., has been named Chairman & CEO of MediaCom Worldwide.

Kohler Co. Selects Carat for Global Media Services

4A's Member

Carat, selected for global media services by Kohler Co., will provide consumer and trade media planning and buying services across all platforms in several key markets including the Americas and EMEA.