Cramer-Krasselt (C-K), one of the nation’s largest independent creative and data-driven agencies, is making some significant investments to further define its unique model of taking integration to a whole new level of interconnection. Brian Nienhaus has been tapped to head that effort as the EVP, Managing Director of the Chicago headquarters. Those familiar with Brian know of his extensive […]

The agency has named Carina De Blois chief operating officer of Ogilvy North America; Darla Price becomes president of Ogilvy New York. By Aleda Stam. Published on March 01, 2023. Read more here.  

BSSP brings tournament brackets to life When you spy an azure-hooded blue jay in the back yard, do your throughs turn to “Creighton flying through the early rounds” of the NCAA Basketball Tournament? When you struggle into your pants—cursing those extra servings of nachos and pie—do images of the UConn Huskies start zipping around your […]

Following its eleventh anniversary, national marketing agency, InnoVision Marketing Group has signed extended contracts with two of its large clients, and San Diego’s larger brands, Valley View Casino & Hotel and Palomar Health. The extended three-year contract solidifies InnoVision’s partnership with Valley View Casino & Hotel, the agency’s flagship client since day one when it […]

The B2B buying experience is set for a revolution according to 2,250+ B2B buyers across the globe, with 67% declaring they would like to conduct their online buying via an avatar in the metaverse. Whilst this might seem fanciful, what is clear is that B2B buyers are desperate for the same experience that is afforded […]

NEW YORK (February 17, 2023)— Wunderman Thompson North America CEO Audrey Melofchik announced today that R/GA’s Ellie Bamford will join the creative, data and technology agency’s executive team as Chief Strategy Officer. Ellie’s appointment rounds out Audrey’s leadership vision to fulfill CMO’s needs for end-to-end capabilities and to deliver inspiration across the entire brand and […]

As the leading healthcare system in Southern California, on Sunday, Feb. 12, Palomar Health aired its first commercial during Super Bowl LVII, locally on Fox 5, right after Rihanna’s halftime performance. In line with its mission to integrate health in all areas of life, including the most celebrated sporting event of the year, Palomar Health […]

MINNEAPOLIS, February 15, 2023 — Colle McVoy kicked off the new year with childlike glee over the sweet news that HARIBO®️, America’s number one gummi brand, selected the agency as shopper marketing agency of record. With the mission to inspire spontaneous moments of happiness, the team will bring the iconic brand to life in retail […]

Inspired by the viral #GetReadyWithMe (#GRWM) trend, Soap & Glory (a No7 Beauty Company brand), in partnership with WPP (VMLY&R, Hill+Knowlton Strategies & Mediacom), is challenging users to take the #GetNakedWithMeChallenge in a new campaign geared towards women aged 25-35 featuring Soap & Glory Flake Away Body Scrub. Designed to encourage the Soap & Glory community […]

Promotion reflects Smith’s ongoing leadership at the mature marketing agency and his role in Varsity’s recent growth Independent, full-service senior-living and mature marketing agency Varsity has promoted Rob Smith to the position of executive creative director, President and CEO Michael Pavone announced today. Smith, who joined Varsity in 2006, will guide overall creative output, assist […]

Learn how zero-party and first-party data can work together to improve marketing efforts, increase customer engagement, and drive revenue growth in this article by Venkata Bhonagiri of Mindshare.

New social media campaign with Partners + Napier flips “National Plan for Vacation Day” on its head, since Delta Vacations takes care of all the planning. Delta Vacations, a Delta Air Lines company, is encouraging travelers to skip planning their vacations on “National Plan for Vacation Day,” a holiday created by the U.S. Travel Association […]

Yasso, the beloved frozen snack brand, has enlisted MullenLowe PR as its U.S. public relations agency of record. Yasso appointed MullenLowe PR (MLPR) following a competitive agency review. MLPR will lead Yasso’s strategic public relations efforts by working on earned media, influencer programming, and brand activation management. The agency will partner with Yasso as the […]

An unrestrained, impactful, and powerful burst of energy is being injected into the year ahead, arming people with hope, joy, and happiness amid continuing uncertain times, according to ‘The Future 100: 2023’ from Wunderman Thompson. The outlook, from the 9th edition of the annual essential trend almanac which offers a snapshot of the most compelling […]

Betway, a leading global online betting and gaming brand, partnered with full-service agency Deutsch New York on its first U.S. marketing campaign, “For the Sport of It”. In the U.S Betway is powered by Digital Gaming Corporation, a division of Super Group (SGHC) Limited. The campaign immerses fans directly into their favorite games by placing […]

BBB National Programs announced today that it has selected Sharon Tallach Vogelpohl, president and CEO of MHP/Team SI, as one of the 91-panel pool members of the 2023 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation.

Kentucky-based Doe-Anderson, one of the nation’s oldest independent ad agencies, has formed a new leadership team. The team is comprised of employees who have made Doe-Anderson a success, as well as recent hires. COO John Birnsteel has been promoted to CEO, taking the role held by chairman, president and CEO Todd Spencer, who becomes executive […]

In the 1980’s, one unlikely song exploded onto the charts and helped Virgin Records make an indellible stamp on history. That song was Karma Chameleon by Culture Club. So, when tasked with launching the newest brand in the Virgin empire – Virgin Voyages – we turned to Karma Chameleon once again. Virgin Voyages is a […]