Leading up to the 2011 Strategy Festival, we solicited thoughts from many of the leaders in the industry--offering them a chance to reflect on the history of the Account Planning Conference/Strategy Festival, to look at the tremendous thinking that went into this year's Jay Chiat Awards for Strategic Excellence, or to even give us a sneak peek into what they were planning to present at the festival. Here are some of the highlights:
A Celebration of Interesting
Gareth Kay, Chief Strategy Officer, Associate Partner, Goodby Silverstein & Partners, talks this year's Jay Chiat Awards for Strategic Excellence
Looking Back, Looking Forward
Suzanne Powers, Global Strategy Officer, Crispin Porter + Bogusky reflects on the Account Planning Conference of years past...and the excitement that is this year's Strategy Festival!
Let's Talk Lean Planning
Farrah Bostic, Founder and Creative Strategist, The Difference Engine, embraces agile development methods and applies the lessons to the disipline of strategy.
Let's Get Emotional About Advertising
John Kearon, Founder and Chief Juicer, BrainJuicer Group PLC, examines new evidence suggesting there might be a better approach to advertising pre-testing.