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Blog Posts 

Leading up to the 2011 Strategy Festival, we solicited thoughts from many of the leaders in the industry--offering them a chance to reflect on the history of the Account Planning Conference/Strategy Festival, to look at the tremendous thinking that went into this year's Jay Chiat Awards for Strategic Excellence, or to even give us a sneak peek into what they were planning to present at the festival. Here are some of the highlights:

 

A Celebration of Interesting
Gareth Kay, Chief Strategy Officer, Associate Partner, Goodby Silverstein & Partners, talks this year's Jay Chiat Awards for Strategic Excellence


Looking Back, Looking Forward
Suzanne Powers, Global Strategy Officer, Crispin Porter + Bogusky reflects on the Account Planning Conference of years past...and the excitement that is this year's Strategy Festival!


Let's Talk Lean Planning
Farrah Bostic, Founder and Creative Strategist, The Difference Engine, embraces agile development methods and applies the lessons to the disipline of strategy.


Let's Get Emotional About Advertising
John Kearon, Founder and Chief Juicer, BrainJuicer Group PLC, examines new evidence suggesting there might be a better approach to advertising pre-testing.

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My Notebook

My Notebook

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On).
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
> Learn More

4A's CreateTech
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