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About the Presenter: Aki Spicer 

Aki SpicerAki Spicer
Director of Digital Development
Fallon

Aki wants to bring brand planning into the age of social media. Clients such as Nestlé Purina PetCare, Citi, TheLadders.com, NBC Universal, Totino’s Pizza Rolls, and Minnesota Planetarium have come to respect and rely on Aki Spicer’s guidance and strategic insights about social computing and digital innovation.

At Fallon, Aki leads digital strategy and development on all accounts and new business. He is pioneering Overheard™—the agency’s social media analytics dashboard. He is a constant public speaker, co-author of the recent book The Age of Conversation, and curates the Fallon Planning Blog and Fallon Brainfood presentation series.

In addition to his work at Fallon, Aki is an “Officer of Good” for Planning for Good, an ad hoc organization of 2,000+ planners around the globe using social networks to collaborate locally and globally on good causes. Clients serviced include Live Earth, Kiva.org, UNICEF, and YMCA.

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My Notebook

My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
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