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About the Presenter: Aki Spicer 

Aki SpicerAki Spicer
Director of Digital Development
Fallon

Aki wants to bring brand planning into the age of social media. Clients such as Nestlé Purina PetCare, Citi, TheLadders.com, NBC Universal, Totino’s Pizza Rolls, and Minnesota Planetarium have come to respect and rely on Aki Spicer’s guidance and strategic insights about social computing and digital innovation.

At Fallon, Aki leads digital strategy and development on all accounts and new business. He is pioneering Overheard™—the agency’s social media analytics dashboard. He is a constant public speaker, co-author of the recent book The Age of Conversation, and curates the Fallon Planning Blog and Fallon Brainfood presentation series.

In addition to his work at Fallon, Aki is an “Officer of Good” for Planning for Good, an ad hoc organization of 2,000+ planners around the globe using social networks to collaborate locally and globally on good causes. Clients serviced include Live Earth, Kiva.org, UNICEF, and YMCA.

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My Notebook

My Notebook

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On).
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
> Learn More

4A's CreateTech
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