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Video: SAMS Workshop 

The Executive Workshop for Small and Mid-Sized (SAMS) Agencies kicked off Transformation LA 2012 on March 26. The theme of the special, closed-door, one-day event was "Acceleration."


Welcome and Opening Remarks
Nancy Hill, President-CEO, 4A's
Patrick Kiss, Managing Director, Butler, Shine, Stern & Partners


Technology: Cure or Curse?
Matt Anthony, Global Chairman, VML


Agency Culture
Andrew Graff, CEO, Allen & Gerritsen


Guidelines for Project Work
Andres Echenique, Senior Partner, Eric Mower & Associates
David Lubeck, Executive Director Client Services, Bernstein-Rein
Margaret McInerny, Director of Project Management, Periscope
Moderated by Sal Conte, VP, Agency Management Services, 4A’s


Innovative Business and Revenue Models
Ben Gaddis, VP Growth and Innovation, T3
Eric Johnson, President, Ignited, LLC
Linda Rosanio, CEO, The Star Group
Tom Sebastian, President/Chief Development Officer, Swirl
Moderated by Patrick Kiss, Managing Director, Butler, Shine, Stern & Partners


Agency Case Study: Erwin Penland
Joe Erwin, President, Erwin Penland


Shopper Marketing
Tom Conti, President G2 USA
Ted Flinn, Group Director Shopper Marketing, G2


Winning New Business and Sustaining Client Relationships
Russel Wohlwerth, Principal, External View Consulting Group
Gerry Preece, Consultant, External View Consulting Group


Creativity: The Fuel That Powers Business and Agency Growth
David Angelo, Founder/Chief Creative Officer, David & Goliath


What's Next for Clients and Agencies
Jim Russell, Partner/Chief Innovation Officer, McKinney

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My Notebook

My Notebook

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
> Learn More

4A's Data Summit 2015
Feb. 3 | NYC
Save the date for the next 4A's Data Summit, which will be a half-day event at JWT's NYC Office.
> Learn More

4A's CreateTech
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