Reset Password| Help|
  • Print |
  • |
  • Share

[Transformation 2011] Transforming Measurement Panel 

It’s not enough to build it, you have to make sure it’s working. This special Transformation 2011 breakout session panel discusses the newest initiatives and innovations in media measurement.

Panelists:

  • Harold Geller, Senior Vice President, Cross-Industry Workflow, 4A's and Managing Director, Ad-ID LLC
  • George Ivie, Executive Director and Chief Executive Officer, Media Ratings Council, Inc.
  • Ken Little, Chief Operating Officer, NCC Media
  • Ron Stitt, Group Vice President, Digital Media, Fox Television Stations, Inc.
  • Alan Wurtzel, President, Research and Media Development, NBC

Moderated by Greg Kahn, Executive Vice President and Business Development Director, Optimedia US.

NOTE: Approximately the first minute of this presentation was cut off during the recording process. We apologize for the inconvenience.

 

  • Print |
  • |
  • Share
My Notebook

My Notebook

4A's Talent@2030:
The Business of People & Culture

Aug 11–12 | NYC
Agency talent executives should join us for the first talent leadership conference of its kind, featuring keynote speaker Cindy Gallop and more!
> Learn More

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On). Early registration rate ends July 31.
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Early registration rate ends Sept. 30.
> Learn More

4A's CreateTech
Untitled 1
Untitled 1
 
Login error. Please try again.
Sign In