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[Transformation 2011] Transforming Measurement Panel 

It’s not enough to build it, you have to make sure it’s working. This special Transformation 2011 breakout session panel discusses the newest initiatives and innovations in media measurement.

Panelists:

  • Harold Geller, Senior Vice President, Cross-Industry Workflow, 4A's and Managing Director, Ad-ID LLC
  • George Ivie, Executive Director and Chief Executive Officer, Media Ratings Council, Inc.
  • Ken Little, Chief Operating Officer, NCC Media
  • Ron Stitt, Group Vice President, Digital Media, Fox Television Stations, Inc.
  • Alan Wurtzel, President, Research and Media Development, NBC

Moderated by Greg Kahn, Executive Vice President and Business Development Director, Optimedia US.

NOTE: Approximately the first minute of this presentation was cut off during the recording process. We apologize for the inconvenience.

 

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4A's Transformation
March 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
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