Reset Password| Help|
  • Print |
  • |
  • Share

[Transformation 2011] Transforming Measurement Panel 

It’s not enough to build it, you have to make sure it’s working. This special Transformation 2011 breakout session panel discusses the newest initiatives and innovations in media measurement.

Panelists:

  • Harold Geller, Senior Vice President, Cross-Industry Workflow, 4A's and Managing Director, Ad-ID LLC
  • George Ivie, Executive Director and Chief Executive Officer, Media Ratings Council, Inc.
  • Ken Little, Chief Operating Officer, NCC Media
  • Ron Stitt, Group Vice President, Digital Media, Fox Television Stations, Inc.
  • Alan Wurtzel, President, Research and Media Development, NBC

Moderated by Greg Kahn, Executive Vice President and Business Development Director, Optimedia US.

NOTE: Approximately the first minute of this presentation was cut off during the recording process. We apologize for the inconvenience.

 

  • Print |
  • |
  • Share
My Notebook

My Notebook

4A's Talent@2030
Sept. 29-30 | Conference
This event for HR professionals and the agency C-suite will focus on leading strategies that leverage technology, social media and data to attract, engage, and retain agency talent.
> Register Today

4A's Strategy Festival
Oct. 4-6 | Conference
Join us at the 4A's Strategy Festival 2015 for inspiration and hands-on training in essential skills for today's planner.
> Register Today

4A's CreateTech
Nov. 11-12 | Conference
This year's 4A's CreateTech conference, the event for agency creatives and technology heads, will be held in NYC. Speakers will explore Creativity and the "Adjacent Possible." Early registration ends September 11.
> Learn More

View All Events


4A's Jay Chiat Awards 2015

Untitled 1
Untitled 1
 
Login error. Please try again.
Sign In