Reset Password| Help|
  • Print |
  • |
  • Share

[SAMS Workshop] Winning New Business and Sustaining Client Relationships 

This session focused on what clients are looking for when they are conducing agency searches—trends, key client decision criteria, agency differentiation that matters, skills, culture, collaboration, etc. Topics covered included:

  • The role of client procurement in search & selection
  • Getting relationships off to a great start and sustaining great relationships
  • Best practices for formalizing a relationship management process
  • Strategy for satisfying both marketing's needs for effectiveness and procurement's efficiency agenda

Speakers:
Russel Wohlwerth, Principal, External View Consulting Group
Gerry Preece, Consultant, External View Consulting Group

 

  • Print |
  • |
  • Share
My Notebook

My Notebook

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
> Learn More

4A's Data Summit 2015
Feb. 3 | NYC
Registration is now open to 4A's Members and non-Members for the next 4A's Data Summit, which will be a half-day event at JWT's NYC Office and keynoted by Jonathan Nelson, CEO of Omnicom Digital.
> Learn More

4A's CreateTech
Untitled 1
Untitled 1
 
Login error. Please try again.
Sign In