Reset Password| Help|
  • Print |
  • |
  • Share

[SAMS Workshop] Winning New Business and Sustaining Client Relationships 

This session focused on what clients are looking for when they are conducing agency searches—trends, key client decision criteria, agency differentiation that matters, skills, culture, collaboration, etc. Topics covered included:

  • The role of client procurement in search & selection
  • Getting relationships off to a great start and sustaining great relationships
  • Best practices for formalizing a relationship management process
  • Strategy for satisfying both marketing's needs for effectiveness and procurement's efficiency agenda

Speakers:
Russel Wohlwerth, Principal, External View Consulting Group
Gerry Preece, Consultant, External View Consulting Group

 

  • Print |
  • |
  • Share
My Notebook

My Notebook

4A's Talent@2030
Sept. 29-30 | Conference
This event for HR professionals and the agency C-suite will focus on leading strategies that leverage technology, social media and data to attract, engage, and retain agency talent.
> Register Today

4A's Strategy Festival
Oct. 4-6 | Conference
Join us at the 4A's Strategy Festival 2015 for inspiration and hands-on training in essential skills for today's planner. Early registration ends June 30.
> Register Today

4A's Executive Leadership Program
October 13-15 | Management Training
Send your next generation of agency leaders to this three-day program at 4A's NYC HQ. This event always sells out, so register now.
> Learn More

View All Events


4A's Jay Chiat Awards 2015
Untitled 1
Untitled 1
 
Login error. Please try again.
Sign In