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[SAMS Workshop] Winning New Business and Sustaining Client Relationships 

This session focused on what clients are looking for when they are conducing agency searches—trends, key client decision criteria, agency differentiation that matters, skills, culture, collaboration, etc. Topics covered included:

  • The role of client procurement in search & selection
  • Getting relationships off to a great start and sustaining great relationships
  • Best practices for formalizing a relationship management process
  • Strategy for satisfying both marketing's needs for effectiveness and procurement's efficiency agenda

Speakers:
Russel Wohlwerth, Principal, External View Consulting Group
Gerry Preece, Consultant, External View Consulting Group

 

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4A's Transformation
March 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address.
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4A's Discount to Borrell Associates
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