Darren Norkett, CFO, Leo Burnett North America discusses the importance of monetizing agency talent and avoiding commoditization of labor-based pricing.
Article Start Date2/27/2012
SubjectAbout the AAAA, Advertising Industry, Agency Compensation, Agency Finance, Agency Management, Events, New Business
4A's TransformationMarch 22-25 | Conference
Sign up for the annual 4A's leadership and media event of the year, hosted in Austin, TX. This year's theme is creativity + collaboration across agencies, media and marketing. Hollywood film director Robert Rodriguez will deliver a keynote address. Early registration ends Friday, Jan. 23.
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