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Agencies Search for Eternal Life—Imperatives for the Ad Business 

On Thursday, September 10, 2009, the 4A's hosted the Tips, Tools & Tactics Webinar “Agencies Search for Eternal Life--Imperatives for the Ad Business” featuring media and entertainment industry securities analyst James Dix, Vice President, Equity Research, Wedbush Morgan Securities.

Discussion included the following topics:

  • What changes in the industry have been spurred by its steep revenue declines this year?
  • Are advertising agencies likely to grow faster than the economy after the recession?
  • Where are technological changes helping and hurting the agencies?
  • Which agency disciplines seem best positioned for the future and why?
  • What is the outlook for advertising agency profit margins?
  • The Bull Case: ‘big ideas’ still important, rise of integrated marketing, and a resilient business model
  • The Bear Case: service provider’s trap, campaigns as commodities, “d” for disintermediation
  • How to respond to emerging trends

About the Speaker
James Dix, CFA, is Vice President Media and Entertainment Equity Research at Wedbush Morgan Securities in Los Angeles. Wedbush is a leading financial services and investment firm that provides private and institutional brokerage, investment banking, private capital, research, commercial banking, and asset management to individual, institutional and issuing clients.

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