When life gives you neon, you bring a bold and bright new brand, Love & Sports to life. Today, Celebrity Fitness Instructor Stacey Griffith, and her partner and renowned Fashion Designer Michelle Smith, are debuting Love & Sports and partnering with Walmart to bring to market in a whole new way. The high-performance brand is […]

Hira Mohibullah Joins VMLY&R From BBDO Pakistan as Executive Creative Director Based in Kansas City   KANSAS CITY, Mo. (May 2, 2022) — After building an accomplished career in Asia, Hira Mohibullah will join VMLY&R as executive creative director based in Kansas City. Joining from BBDO Pakistan, Mohibullah is the latest addition to VMLY&R’s growing […]

Lone River Ranch Water—which quickly catapulted from its Far West Texas origins to national hot seller, putting its no-frills agave-based canned cocktails and the subcategory on the map—has dropped its first brand extension with a margarita-inspired drink. Ranch Rita, with 6% alcohol by volume, key lime and “hints of tequila spice,” debuts with a campaign […]

Iconic brand is back in the spotlight in a familiar, yet fresh way The biggest menu launch in over a decade features long-time favorites — with a contemporary twist Hauppauge, NY (April 26, 2022) – The average person’s stomach can hold about a half-gallon of food at one time. Ice cream comes in half-gallon containers. […]

Aimee Pagano announced as global head of talent acquisition Tasha Gilroy promoted to global chief equity, inclusion and belonging officer NEW YORK, NY (April 21, 2022) – VMLY&R announced the expansion of its people division with the addition of two new executive roles in the global leadership team: Aimee Pagano joins VMLY&R from McCann Worldgroup […]

Nearly 60% of the US population rely on employers to access healthcare, since there’s no universal healthcare system in America. However, 70% of companies choose to exclude an essential coverage – infertility – leaving 16 million American women without treatment – which costs up to $25,000 each attempt. Unable to afford a chance to have a […]

If you follow Doja Cat you likely saw tweets and posts these past couple of months between her and Taco Bell urging them to bring back the Mexican Pizza. That crazy tiktok? Planned. That “contractual jingle?” Planned. The twitter beef. Planned. All in service of us bringing Mexican pizza back. After a year of Taco […]

Harris will work from the agency’s Atlanta office and is the third ECD hire in the past month for rapidly growing Pavone Marketing Group Independent, full-service marketing agency Pavone has hired Peter Harris to serve as its executive creative director, President and CEO Michael Pavone announced today. In his role as the agency’s creative lead, […]

Mindshare identifies macro consumer shifts and cultural trends emerging across America.

New York — Global health veteran Claire Gillis has been promoted to a newly created role of CEO of VMLY&R HEALTH as VMLY&R bolsters its senior team to support its expanding global health credentials. With this appointment, Gillis also joins the VMLY&R global leadership team. The move comes on the back of a year of […]

In 2022, the news cycle is a stark daily reminder that not every life is valued the same. Bank BNP Paribas, the Red Cross, and VMLY&R Poland saw a unique moment in time to inspire the world to change. They created First Aid for Humanity, a first aid training course aiming to teach participants, and […]

4A’s member Eric Mower of Mower agency was  honored at Lincoln Center by One Hundred Black Men (OHBM) of New York for the pro bono work the agency has provided since 2020. The J. Bruce Llewellyn Excellence in Philanthropy Award is named for Mr. Llewellyn, an American businessman who made his fortune with the Philadelphia […]

Agency launches 50th “Innoversary” with new shareholder LITTLE ROCK, Ark. (March, 2022) – MHP/Team SI has named Lannie Byrd, the agency’s chief operating officer, as its newest shareholder. The announcement coincides with the launch of the agency’s 50th “Innoversary” celebration. “Lannie is not only a proven leader, but he’s also a constant innovator and has […]

Colle McVoy has been selected as creative agency of record for Perdue Foods after a competitive review. The agency will lead creative strategy aligning with Perdue’s overall business strategy, creative, digital, and production for all Perdue Foods Consumer Business including PERDUE®️, PERDUE®️ HARVESTLAND®️ and PERDUE®️ SIMPLY SMART®️ brands. “We believe our chicken is the best […]

VMLY&R today announced the appointment of Fábia Juliasz as regional chief data and knowledge officer for Latin America and CEO of Marketdata, the leading global data services company ​headquartered in Brazil and part of VMLY&R COMMERCE. In this new role, Juliasz will be tasked with expanding Marketdata’s specialized technology and data capabilities to clients across […]

  Deutsch LA and the California Milk Advisory Board– the dream team that brought you the epic, first of its kind dairy dispensary, is returning for a new partnership. And with music at the core, what better way to debut it to the world than the Grammys? The track will premiere with a :60-second music […]

With experience at BBDO, Chiat, and BBH, duo delivers “creative firepower” for quench clients x Food and beverage advertising and marketing agency quench has hired Brian Locascio and Josh Cannon as executive creative directors, President and CEO Michael Pavone announced today. quench and its holding company, Pavone Marketing Group (PMG), have offices in Philadelphia, Atlanta, […]

Jordan Atlas becomes Chief Creative Officer and Melle Hock becomes Chief Strategy Officer Edelman is announcing two new leadership appointments in the U.S., elevating Jordan Atlas to Chief Creative Officer and Melle Hock to Chief Strategy Officer. Together they will form a new creative, strategic leadership unit, built to drive growth and take action on […]