Crafting Concepts and Content
Online Registration is currently closed. However, you may still register at the conference beginning at 2 PM on Sunday, July 20th. Substututions may also be made at the conference.
Conference Agenda
The conference kicks off early Monday morning, July 21, and concludes at noon Wednesday, July 23.
Conference Overview
The 2008 Account Planning Conference will provide a dynamic conversation about Crafting Concepts and Content.
As strategists, our role as account planners is, and has always been, to inspire, nurture, create, steward, understand and evaluate concepts. The search for insight and ideas is constant and we must continually find ways to inspire ourselves, our colleagues and our brands to find them, understand them and make them real.
Concepts are our ideas. They are the currency of our conversations everyday and, at their best the impetus for our brand and the cultural impact the can create.
Concepts and ideas help create the content of the world through the brands we touch. In a world where content creation, circulation and conversation is open, dynamic, constant and egalitarian, we need to stay ahead to ensure the actual stuff we make is as breakthrough and evocative as it can be.
Content is the stuff: it’s everything from intellectual property to strategies to creative to media (that we create and buy), to engagement to stores and other physical manifestations….and beyond. We should be redefining content far beyond the creative, but it is typically brought to life through the ‘crafts’ of creativity that go beyond the ad agency walls – whether that’s’ design, architecture/store experience, media, digital.
Through inspiration from the non-advertising world via innovative concept and content creators and cultural experts, through break-out training sessions that will teach the crafts required, our conference is positioned as the continuation of the planning experience and the beginning of the next conversation and future of planning. Join us at the 2008 Account Planning Conference and be part of the conversation.
Conference Speakers & Content – our rich program content features outstanding speakers and intriguing sessions. Here’s a sampling:
Our speakers to date:
• John Anton, Mars Petcare, Inc.
• Merry Baskin, Baskin Shark
• Jeff Goodby, Sidney Bosley, Claudine Cheever, Rob Perkins, & John Thorpe, Goodby Silverstein and Partners
• Tom Carroll, TBWA & Chairman AAAA Board of Directors
• William Charnock, JWT & Murray Hardie, Fallon
• Ed Cotton, Butler Shine Stern & Partners
• Mark Earls, Herd Consulting
• Michael Fanuele, Euro RSCG Worldwide
• David Hackworthy, The Red Brick Road
• Murray Hardie, Fallon
• Nancy Hill, AAAA
• Kiva Speaker
• Matthew Milan, Critical Mass Toronto
• Rob Norman, GroupM Interaction Worldwide
• Christopher Owens, The Richards Group
• Suzanne Powers, TBWA\Chiat\Day
• Karim Rashid
• Jeffrey Rayport, Strategy Expert & Author
• Marco Rimini, Mindshare
• Kelli Robertson & Peter Cole, AKQA
• Geof Rochester, World Wrestling Entertainment
• George Scribner & Elmar Weber, Digitas
• Pippa Seichrist, Miami Ad School
• David Thorpe, Ogilvy
• Douglas Van Praet, Deutsch LA, Inc.
• Domenico Vitale, Lowe Worldwide
• Stephen Walker, Headmint
• Chris Wauton, Narrative Planning
• John Winsor & Colin Drummond, Crispin Porter + Bogusky
• Witness Speaker
Hotel Room Reservations: The AAAA room block at the Loews Miami Beach in South Beach is now sold out. To make hotel reservations, you may call the Loews Miami Beach Hotel first to see if any rooms have become available at (877) 604-1601. Be sure to mention you are attending the AAAA Account Planning Conference. If no rooms are available at Loews, click here for a list of alternate hotels within walking distance of Loews. Plan to arrive on Sunday, July 20, to reconnect with colleagues and friends prior to the beginning of the conference on Monday morning.
Registration Info:
Conference Registration Fees before June 10
• AAAA Member Early: $995
• AAAA Member Additional Early: $895
• Non Member Early: $1,195
Conference Registration Fees AFTER June 10
• AAAA Member: $1150
• AAAA Member Additional: $1050
• Non Member: $1,345
Cancellations: Refunds will be granted, excluding a processing fee of $150, if written request for cancellation is received by AAAA on or before Monday, July 7, 2008. Cancellation requests should be emailed to tstarwalt@aaaa.org.
Contact us:
Registration questions: Call Troy Starwalt at (212) 850-0733 or e-mail tstarwalt@aaaa.org
Sponsorships & questions other than registration: Contact Elizabeth LaBook at (212) 850-0735 or e-mail elabook@aaaa.org |
