4A’s Member BCW's African American Employee Resource (AAER) Group has developed a guide for brands and corporations navigating Black History Month this year.

With heightened awareness on the unequal treatment and racial injustice Black communities still face today, brands and companies must do better in combatting systemic racism to help create a more equitable future. This guide will help you develop a deeper understanding of race in America, build stronger connections with the Black community, and provide a roadmap to drive engagement for the year ahead.

 

Download BCW AAER’s 2021 Black History Month Guide

Diversity, Equity & Inclusion Actions Designed by the Industry for the Industry.

Download Equity & Inclusion Manifesto

Vanguard Logo

LEARN MORE ABOUT OUR NEW VANGUARD PROGRAM

IT’S TIME TO DO WHAT MATTERS

Actions to Drive DE&I for Agencies

#BlackTalentMatters #BlackCareersMatter #BlackLivesMatter

READ THE 4A’S DE&I ACTIONS HERE

 

EQUITY & INCLUSION IN ACTION

 

DOWNLOAD GUIDANCE HERE

#CommitToChange

4A’s Diversity & Demographic Metrics

SEE 4A's JULY 2020 DATA

For decades, we have been deeply committed to diversity, equity and inclusion within the advertising industry. We are incredibly saddened, and like many of you, outraged, as we watched another Black man be senselessly killed. We hear and see our Black colleagues and stand up as anti-racist. Today, it is up to all of us to continue to play a role in dismantling the racial issues in our country and we call on all of our members to continue to do the work that will drive change.

 

Hire Black people. Hear Black people. Promote Black people.
Ensure your advertising includes everyone.

#ANTIRACIST #BLACKLIVESMATTER #TAKEACTION

A Message from 4A’s President & CEO

4A's DE&I INFO

Workplace Enlightenment Certification

This program is designed to move your agency toward the highest standards of equity and inclusion.

LEARN MORE
Workplace Enlightenment Certification
4A's TALENT TALK WEBINAR SERIES

A NEW webinar series with HR, Talent, Learning & Development, and Diversity leaders.

LEARN MORE
4A's TALENT TALK WEBINAR SERIES
ADDITIONAL RESOURCES

Resources on how to take action and drive DE&I change in the advertising industry.

LEARN MORE
ADDITIONAL RESOURCES

DiverseCreatives.com is a new a database for black creatives to share their resumes and leverage their skills on an amplified network to help recruiters find diverse creative talent in the US.

 

 

#CommitToChange

4A's MEMBER SPOTLIGHT
BSSP • "It Doesn't Matter"

A powerful short film in support of racial justice

Written by Zack Browne
Designed by Alfonso Ruiz
Edited by Carlos Crooks
Special thanks to Isaiah Rustad, Luis Peña and APM Music