Experienced new-business development executive hired to “make it rain” at independent agency
Bernstein-Rein has added Jules Boasberg as its new senior vice president/growth officer. He has been hired to lead the agency’s increased new-business efforts in acquiring clients in existing and new categories. Boasberg also joins Bernstein-Rein’s senior management team and reports to company president Steve Bernstein.
Boasberg is a proven rainmaker in the truest sense of the word, Bernstein said. “We set out to get one of the best in the business,” he explained, “and Jules is as tenacious as they come. His track record of cultivating a strong network of contacts and consultants combined with our experience and abilities makes for a powerful team.”
“I’m thrilled and excited to be here,” Boasberg added. “Bernstein-Rein is a great agency with a great history and an even greater future.”
Already, he has assembled an all-star, full-time new-business team; is actively pursuing national prospects; and is overseeing the agency’s own marketing efforts.
Having spent his entire career in the marketing communications industry, Boasberg has devoted the last 10 years to new-business development. He previously served as senior vice president/marketing and new-business development at GolinHarris for several years, directing the new-business efforts for its network of 13 offices throughout North America.
In addition to his agency background, Boasberg also gained client-side experience as the former vice president/chief marketing officer at Bachrach, a leading national menswear retailer and catalog company.
Bernstein-Rein is the agency and marketing partner who sees what others don’t see, and whose teams discover insights and create solutions that drive results and enable its clients to win. Established in 1964, Bernstein-Rein continues to leverage insightful imagination to build some of the world’s best-known brands, turn them into household names and inspire consumers to act. Go to www.b-r.com for a list of its clients and to see its award-winning work.
Neil A. Neumeyer
Corporate Communications Manager