By Greg Carroll, VP Global Revenue, Activision Blizzard Media Gaming’s role as the biggest entertainment platform by revenue—at $184B annually—is undeniable, making it impossible for advertisers and brands to ignore. We in the advertising industry find ourselves drawn to gaming’s global cultural relevance, immersive engagement, and ability to reach diverse audiences. It’s become more important […]

Chicago, Apr. 2, 2024 — TransUnion (NYSE: TRU) today announced a partnership with MRI-Simmons, a leading provider of insights on the American consumer. As two leading data and technology companies, this collaboration will benefit clients with improved actionability across the addressable marketing ecosystem. MRI-Simmons data can now be layered on to the TransUnion identity spine, […]

In collaboration with Horowitz Research, Direct Digital Holdings commissioned a survey of over 2,300 U.S. consumers to delve into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers’ brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z. This comprehensive report features exclusive research findings complemented by insights […]

Study by Anzu and Happydemics underscores the power of non-disruptive in-game advertising to boost bottom-of-funnel metrics March 26, 2024 — Anzu, the world’s most advanced intrinsic in-game advertising platform, and advertising performance measurement expert company, Happydemics, today released findings highlighting the strong performance of intrinsic in-game ads in driving purchase consideration. Unveiled at IAB PlayFronts […]

Oracle outlines email marketing trends for 2024 in this article series.

The Professional Services Pursuit is a podcast featuring expert advice and insights on the professional services industry. On this episode, our host, Brent Trimble is joined by Blair Enns, esteemed author and founder of Win Without Pitching. The conversation includes valuable insights from his book, The Win Without Pitching Manifesto, which has sold over 80,000 […]

Join us on Weds 13th March for our latest webinar as we explore the evolving world of psilocybin in an exclusive look at our new report. You might know about this psychedelic compound through the name ‘magic mushrooms’, ‘shrooms’ or ‘caps’. The past five years have seen developments in research around this unique brain-stimulating prodrug […]

Do audiences still care about sustainability? How does this differ across communities, platforms and industries? Building on our groundbreaking 2021 research, we revisited the topic to analyze over 23 million data points from social, search and news platforms. 40 pages of beautiful dataviz reveal key shifts in consumer attitudes, towards brands and topics, as well […]

Discover the data and insights you need to navigate a shifting media landscape: new media habits, surprising audience insights and engagement opportunities across the next year of programming. Get the guide.

With over 3.3 billion people playing games globally and with the video games market projected to be worth $320 billion by 2026, advertisers everywhere are increasingly looking to gaming to help them make meaningful connections with hard-to-reach audiences. To help advertisers understand just how effective gaming can be at doing this, dentsu and Lumen have […]