Pulse of the Consumer

Compilation of Primary Consumer Research conducted and written by 4A's Research

Research Insights Newsletter, Summer 2021

Nightlife returns, best practices for getting your agency’s thought leadership picked up by the press, top agency new business tools, and more are featured.

Roaring ‘20s | Nightlife is coming back

4A’s Research partnered with Researchscape to find out consumer attitudes towards and comfort levels with visiting bars and nightclubs as the post-COVID world comes more into focus.

Research Insights Newsletter, Spring 2021

Learn about the newest addition to our database suite exclusively for members, charitable donation habits, new consumer research by industry, and more!

Small Donations, Personal Interests | Consumer Charitable Donation Habits

4A’s Research, in partnership with Researchscape, surveyed 1,031 people to learn more about charitable donation habits.

Consumer Snapshots by Industry

4A’s Research periodically releases one-question surveys to gauge consumer attitudes, preferences, behaviors, and more on a variety of topics. 

Super Bowl LV: The Game, The Food, The Ads

4A’s Research surveyed 1,000 consumers to find out where they will watch the Super Bowl this year, what they will eat, and who they think will compete.

Research Insights Newsletter, Winter 2021 |

Read 4A’s Research’s predictions for the top consumer trends of 2021, find out how consumers are changing their beauty and personal care routines, and learn about discounts available for members on consumer survey services.

Consumer Trends 2021

The start of a new year brings reflection on the past and a look towards the future, making it just the right time for 4A’s Research to predict what trends will emerge and have longevity into 2021.

Changing Beauty and Personal Care Routines

4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey consumers on how their beauty and personal care routines have changed over the past year.

Research Insights Newsletter, Fall 2020 |

Impact of COVID and Black Lives Matter on shopping habits, how people plan to spend the holidays, importance of brand values, and much more.

Tap into Sentimentality for the Holidays

4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey 250 consumers on their plans for Halloween, holiday meals, and New Year’s Eve plans, using Express Surveys on Kantar Marketplace.

Shopping Local During COVID and Impact of Black Lives Matter

4A’s Research, in partnership with Researchscape, surveyed consumers to find out how the coronavirus pandemic and the Black Lives Matter movement impact shopping behaviors.