Pulse of the Consumer

Compilation of Primary Consumer Research conducted and written by 4A's Research

Super Bowl 2024 | The Game, The Ads, The Post-Game Actions

Find out the top 2024 Super Bowl ads and why, according to 4A’s Research annual Super Bowl Survey.

Research Insights Newsletter, Winter 2024

B2B decision-making factors, working/non-working, 2024 consumer trends, and more.

B2B Decision-Maker Survey |

4A’s Research partnered with Researchscape to ask B2B decision-makers a wide range of topics.

Research Insights Newsletter, Fall 2023

AI in advertising, 2023 holiday trends, teen shopping behaviors, and more.

Use of AI in Advertising

Learn about the relationship between brand trust and use of AI in this infographic from 4A’s Research.

Research Insights Newsletter, Summer 2023 |

New BLAST data, travel planning habits, and FTC updates Advertising Guidelines to Combat Deceptive Reviews and Endorsements.

Hello Vacation | Travel Buddies, Booking Preferences & Attitudes Toward Travel Insurance

4A’s Research continues to examine consumer travel behaviors. Learn about who people will travel with, transportation and accommodation preferences, and attitudes towards travel insurance.

See Ya Later COVID | Travel Planning is Back

2023 vacation plans, travel planning behaviors, and transportation & accommodation preferences are covered in this article from 4A’s Research.

Research Insights Newsletter, Spring 2023 |

BUDDY update announcement, first-party data, magazine ad effectiveness, and more.

Charitable Giving Trends

4A’s Research surveyed 1,008 consumers to find out their charitable giving habits, including top organization types, frequency, and amounts of giving.

Holiday Gift Giving Trends

4A’s Research surveyed consumers about their favorite gifts to give and receive during the year-end holidays, as well as their reasons why. 

Evolution of the Advertising Agency Business

4A’s Research illustrates changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.