Read 4A’s Research’s predictions for the top consumer trends of 2021, find out how consumers are changing their beauty and personal care routines, and learn about discounts available for members on consumer survey services.

The start of a new year brings reflection on the past and a look towards the future, making it just the right time for 4A’s Research to predict what trends will emerge and have longevity into 2021.

4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey consumers on how their beauty and personal care routines have changed over the past year.

Impact of COVID and Black Lives Matter on shopping habits, how people plan to spend the holidays, importance of brand values, and much more.

4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey 250 consumers on their plans for Halloween, holiday meals, and New Year’s Eve plans, using Express Surveys on Kantar Marketplace.

4A’s Research, in partnership with Researchscape, surveyed consumers to find out how the coronavirus pandemic and the Black Lives Matter movement impact shopping behaviors.

4A’s Research asked 1,000 consumers the how, when, and where of their winter travel plans during COVID-19.

4A’s Research surveyed 1,024 consumers using Suzy, a real-time market research platform, to learn consumer perception on the Facebook advertising pause, as well as the importance of brand values in the path to purchase.

Consumers demand action from brands, attitudes towards advertising during COVID-19, untapped opportunities for reaching consumers with virtual events, and new online tools from 4A’s Research.

4A’s Research surveyed 1,000 consumers using Suzy, a real-time market research platform, to find out their feelings about the Stop the Hate for Profit campaign. Less than half reported not being aware of the campaign and nearly 1 in 3 respondents approve of the boycott by advertisers.

4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.