Legal Issues

You don’t want to fight the law. Believe us. The law will win.

Best to avoid the law. Completely.
We’ve got the info you need to stay on the straight-and-narrow,
even when the road gets bumpy.

Do You Have an Advertising-Related Legal Question?

The 4A’s legal consultation program is now in its 18th year. The feedback from the participating law firms and the 4A’s members who have utilized this service has been excellent.

Video Seminar: GDPR Town Hall

 We encourage you to download the following presentations and follow along with the discussions. Slide numbers have been provided for your reference in the above Table of Contents.

Leveraging GDPR to Become a Trusted Data Steward

Research Services

BCG looks into how European companies can go beyond GDPR compliance and gain a valuable advantage by aligning their policies with consumer wishes. Learn how consumers feel regarding privacy by data type, industry and country, age group insights, and more.

FTC Issues a $2 Million Reminder to Ad Agencies

Management Services

Frankfurt Kurnit Klein+Selz examines the FTC and State of Maine’s announcement of a $2 million dollar settlement with ad agency Marketing Architects, Inc. for deceptive weight-loss claims and what it means for ad agencies.

What Agencies Should Know About the GDRP

Research Services

EACA has published a guide to help European agencies learn how General Data Protection Regulation will affect targeted marketing campaigns and how personal data is to be handled. The publication provides a list of procedures that agencies can follow to become compliant and to minimize risks.