Recreation, Entertainment & Sports

Dive into industry trends and consumer habits + participation in sports, movies, gambling, gaming, fitness market, outdoor recreation, music, concerts, and much more.

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Insights + Reports

Outdoor Participation Report |

The Outdoor Foundation reports on American participation in outdoor activities—ranging from running to skateboarding to hunting.

Roaring ‘20s | Nightlife is coming back

4A’s Research partnered with Researchscape to find out consumer attitudes towards and comfort levels with visiting bars and nightclubs as the post-COVID world comes more into focus.

State of the States 2021: The AGA Survey of the Commercial Casino Industry

The American Gaming Association provides a detailed state-by-state snapshot of the commercial gaming industry, including its economic impact, challenges, and innovations.

North American Camping Report

Kampgrounds of America examines what camping will look like post-COVID, and highlights increased interest in camping by first-timers.

The Infinite Dial |

Edison Research reveals results of its annual survey of America’s digital media habits.

Digital Media Trends Survey

Deloitte provides a snapshot into the media consumption of U.S. consumers by generation. How Americans are engaging with media during the pandemic is included.

Theatrical Home Entertainment Market Environment (THEME) Report

The MPAA shares international and U.S./Canada theatrical and home/mobile entertainment revenue, top films and shows, viewer demographics, and more in its annual report.

2021 Tech Trends Report

The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.

2021 Physical Activity Participation Report |

The Physical Activity Council’s annual study identifies key trends and tracks participation in sports, fitness, and recreational activities by generation and income.

Ipsos Creative Excellence Awards: Super Bowl LV |

Check out Ipsos’ annual ranking of the top Super Bowl ads.

Super Bowl LV: The Game, The Food, The Ads

4A’s Research surveyed 1,000 consumers to find out where they will watch the Super Bowl this year, what they will eat, and who they think will compete.

Gaming Trends 2021 |

Gain insight into consumer video game habits, preferences, path to purchase, and much more in this Mintel infographic series.

The Arts and Crafts Consumer |

Mintel examines the impact COVID-19 is having on arts & crafts and how interest will continue to be strong over the next few years.

Consumer Trends 2021

The start of a new year brings reflection on the past and a look towards the future, making it just the right time for 4A’s Research to predict what trends will emerge and have longevity into 2021.

Media Trends & Predictions 2021

Kantar discusses media and digital predictions for 2021.

Cooking in America |

Learn more about how the pandemic is impacting cooking behaviors in this Mintel infographic.

24 Big Ideas That Will Change Our World in 2021

LinkedIn predicts the top 24 trends on topics including technologies, entertainment, education, and the workplace.

Explaining the Popularity of Gaming in the Pandemic

Read Vladimir Jones’ newest article to learn more about consumers who play video games, as well how gaming is fostering a sense of belonging during the ongoing coronavirus pandemic.

2021 Topics and Trends Report

Facebook IQ looks at emerging global trends for 2020, including acting greener and making everyday moments special.

Technology, Media, and Telecommunications Predictions 2021

Deloitte predicts the top trends that will affect the tech, media, and telecommunications industries in the new year.

Sports in 2021 |

Check out this Mintel infographic series to gain an understanding of avid sports fans, as well as ways they’re engaging with sports in light of the coronavirus pandemic. 

Technology & Media Outlook 2021

Activate identifies and evaluates the most important trends for tech and media in the coming year.

Global Entertainment and Media Outlook 2020-2024

PwC provides trends, ad spending, and forecasts for major media in this global report.

New College Esports Film Storms Streaming Services

Insightful documentary uncovering the burgeoning world of collegiate esports will premiere at PAX Online Sept. 17 HARRISBURG, Pa. (SEPTEMBER 15, 2020): Pavone, a wholly-owned subsidiary of Pavone Marketing Group, has helped produce a new documentary for client Harrisburg University of Science and Technology that reveals how this private STEM-focused university of 6,500 students has become a […]