Trends, reports, guidance, insights, and much more,
from 4A’s Research Services, and member agencies and partners.
Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.
RSW/US surveyed agency leaders to learn about their new business efforts, including tools used, top challenges, and more.
Bruno Gralpois of Agency Mania Solutions outlines how clients and agencies benefit from awards.
Strategy tracks the awards won by agencies, advertisers, and creatives in Canada.
RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.
Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.
View Fuel Lines, a blog by Michael Gass, for ideas on the use of social media, content, and inbound marketing strategies to fuel agency new business.
This Researchscape report highlights a five-step process for writing effective survey news releases and provides many practical tips that will make your content more attractive to reporters.
Tim Williams of Ignition Consulting Groups highlights recent agency website trends that you should NOT follow!
Alight Analytics provides guidance for ad agencies to create a profitable analytics program.
Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.
The 4A’s will host the biennial Agency Communications Summit on October 30 at Convene at 32 Old Slip in New York City. This year’s conference will offer communications and public relations professionals the opportunity to meet leading journalists covering the advertising, marketing and media industries, as well as connect with industry leaders to discuss the critical topics influencing how agencies tell their stories.
The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.
This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP.
Become the most interesting person at your next agency happy hour by reading this short history of agency names from Marsha Appel, SVP Research Services.
Connelly Partners announces Joel Idelson has been named Chief Marketing Officer.
4A’s Management Practitioners Forum (Monday, March 21, 2016) – Agency Case Story – Meet 22Squared by Richard Ward, President/CEO, 22squared.
4A’s Management Practitioners Forum (Monday, March 21, 2016) – Nurturing Bohan’s Award-Winning Culture by David Bohan, Chairman, Bohan Advertising.
The Martz Parsons Agency has officially been renamed BIG YAM, The Parsons Agency.
SHS named one of the area’s 2015 Top Small Businesses by The Greater Kansas City Chamber of Commerce.
Havas has implemented a unique business model placing digital at the core of all its activities and agencies, unifying creative and media assets and strengthening the visibility of its global brand by renaming its largest network.
The 4A’s is challenging the industry it represents to come up with a big creative idea that promotes the advertising industry to a broader audience.
Crowley Webb will work for 25 hours straight to create a campaign that will strengthen You and Who’s brand presence in their current markets, as well as help the company expand into new cities.
Since 1959, the Silver Medal has been awarded to a distinguished member of the Chicago advertising community for his/her contributions to the local ad scene as well as for his/her personal accomplishments.