Branding & Positioning

You boost brands for a living. For other people. Everyday.
But, what are you doing for your own brand?

Other people’s business is your business. Time to give yourself a little love.
Make your own mark. We’ll help.

Fuel Lines |

Research Services

View Fuel Lines, a blog by Michael Gass, for ideas on the use of social media, content, and inbound marketing strategies to fuel agency new business.

Agency Content Marketing 2019 | Benchmarks, Budgets, and Trends |

Research Services

Content Marketing Institute (CMI) and MarketingProfs release their first report examining how ad agencies use content marketing to promote their services. 

Marketing Trends Report |

Research Services

Agency Spotter’s annual report highlights agency search trends.

2019 Creative Report Card |

Research Services

Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, planners, and designers.

Insights from 4A’s Research | Direct-to-Consumer: A Revolutionary New Concept?

Research Services

Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.

Agency New Business Thought Leader Survey Report |

Read agency executives’ thoughts on new business practices from pitches to new business staffing structures in this RSW/US report.

4A’s to Bring Together Communications Pros, Top Ad Trade Journalists And Industry Leaders for 2018 Agency Communications Summit

Marketing & Communications

The 4A’s will host the biennial Agency Communications Summit on October 30 at Convene at 32 Old Slip in New York City. This year’s conference will offer communications and public relations professionals the opportunity to meet leading journalists covering the advertising, marketing and media industries, as well as connect with industry leaders to discuss the critical topics influencing how agencies tell their stories.

2018 Asia Creative Rankings |

Research Services

Campaign Brief Asia reveals the top Asian agencies, networks, countries, and creative leaders over the past two years. Rankings are based on the tabulated results of 11 international and regional advertising awards from 22 different shows.

4A’s Management Practitioners Forum Sessions: Ad Age 2018 Small Agency Conference |

The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.  

Marketing Agency Growth Report |

Research Services

Agencies around the world share their growth challenges in this report from Hubspot.

Video Seminar: Pricing as a Discipline and Proposal Writing for Marketing Services |

This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP. 

Ad Agency New Business is Harder Because One Key Ingredient is Lacking |

Research Services

Michael Gass, a business development consultant, explores why positioning is the foundation of any agency’s new business program.

How to Craft an Agency PR Plan That Drives New Business

Research Services

Don Beehler of ABC&D Communications discusses ways ad agencies can develop a PR plan that generates awareness, compliments new business initiatives, and enhances new business opportunities.

Defining Moments in Agency History | The Worst Agency Receptionist Job EVER

Research Services

Become the most interesting person at your next agency happy hour by reading this short history of agency names from Marsha Appel, SVP Research Services.

How to Differentiate Your Agency by Applying a Planning Approach

Research Services

Fern Miller of DigitasLBi provides pointers on how to differentiate an agency brand. The key takeaways are: “Be useful. Be different. Be consistent.”

Joel Idelson Joins Connelly Partners as CMO

Marketing & Communications

Connelly Partners announces Joel Idelson has been named Chief Marketing Officer.

Agency Case Story – Meet 22Squared |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Agency Case Story – Meet 22Squared by Richard Ward, President/CEO, 22squared.

Nurturing Bohan’s Award-Winning Culture |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Nurturing Bohan’s Award-Winning Culture by David Bohan, Chairman, Bohan Advertising.

Go Daddy Founder Bob Parsons Rebrands His Full-Service Advertising Firm

Marketing & Communications

The Martz Parsons Agency has officially been renamed BIG YAM, The Parsons Agency.

Greater Kansas City Chamber of Commerce Names Sullivan Higdon & Sink Among Area's Top 10 Small Businesses |

Marketing & Communications

SHS named one of the area’s 2015 Top Small Businesses by The Greater Kansas City Chamber of Commerce.

Havas Rebrands Euro Rscg Worldwide Network To "Havas Worldwide" To Underscore Unique Integrated Structure |

Marketing & Communications

Havas has implemented a unique business model placing digital at the core of all its activities and agencies, unifying creative and media assets and strengthening the visibility of its global brand by renaming its largest network.

Does the Advertising Industry Need a Brand-Building Exercise?

Marketing & Communications

The 4A’s is challenging the industry it represents to come up with a big creative idea that promotes the advertising industry to a broader audience.

Crowley Webb Prepares to Work Around the Clock for You and Who |

Marketing & Communications

Crowley Webb will work for 25 hours straight to create a campaign that will strengthen You and Who’s brand presence in their current markets, as well as help the company expand into new cities.

Draftfcb Executive Chairman Howard Draft Wins Silver Medal Lifetime Achievement Award from Chicago Advertising Federation |

Marketing & Communications

Since 1959, the Silver Medal has been awarded to a distinguished member of the Chicago advertising community for his/her contributions to the local ad scene as well as for his/her personal accomplishments.