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Learn how DTC brands are changing the ad agency model in this insights piece from Marsha Appel, SVP, 4A’s Research.
Read agency executives’ thoughts on new business practices from pitches to new business staffing structures in this RSW/US report.
The 4A’s will host the biennial Agency Communications Summit on October 30 at Convene at 32 Old Slip in New York City. This year’s conference will offer communications and public relations professionals the opportunity to meet leading journalists covering the advertising, marketing and media industries, as well as connect with industry leaders to discuss the critical topics influencing how agencies tell their stories.
Campaign Brief Asia reveals the top Asian agencies, networks, countries, and creative leaders over the past two years. Rankings are based on the tabulated results of 11 international and regional advertising awards from 22 different shows.
The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.
Agencies around the world share their growth challenges in this report from Hubspot.
Medialeader and Communicate, in association with Ad Age, have released the winners of the top creative agencies, media agencies, and campaigns in the the Middle East. The rankings are based on awards won at Cannes Lions, Dubai Lynx, Effie Awards and Festival of Media. Also, check out the separate ranking for the People’s Choice Awards.
Strategy tracks and tallies the awards won by agencies, advertisers and creatives in Canada, and identifies the winners in this report. Rankings are provided for agencies, brands, creative directors, art directors, copywriters, and planners.
Agency Spotter’s annual report highlights agency search trends.
This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP.
Michael Gass, a business development consultant, explores why positioning is the foundation of any agency’s new business program.
Don Beehler of ABC&D Communications discusses ways ad agencies can develop a PR plan that generates awareness, compliments new business initiatives, and enhances new business opportunities.
Peter Levitan, agency new business consultant, weighs-in on how to keep your agency website visitor engaged since you only have eight seconds to do it.
Become the most interesting person at your next agency happy hour by reading this short history of agency names from Marsha Appel, SVP Research Services.
Fern Miller of DigitasLBi provides pointers on how to differentiate an agency brand. The key takeaways are: “Be useful. Be different. Be consistent.”