Branding & Positioning

Your partners count on you for your branding expertise.
Are you giving your agency’s brand the same attention?

Trends, reports, guidance, insights, and much more,
from 4A’s Research Services, and member agencies and partners.

Strategies to Make Your Agency Data-Driven

Venkata Bhonagiri of Mindshare provides best practices to transform your agency into a data-driven organization.

Agency New Business Report |

RSW/US surveyed agency leaders to learn about their new business efforts, including tools used, top challenges, and more.

Should Advertisers Still Care About Agency Awards?

Bruno Gralpois of Agency Mania Solutions outlines how clients and agencies benefit from awards.

2022 Creative Report Card

Strategy tracks the awards won by agencies, advertisers, and creatives in Canada.

New Year Outlook | 2022 Survey Report |

RSW/US highlights marketing trends, challenges, and predictions based on a survey of both marketers and agencies.

Top Marketing Agencies of 2022

Chief Marketer presents a comprehensive list of the best brand engagement and activation agencies.

Fuel Lines |

View Fuel Lines, a blog by Michael Gass, for ideas on the use of social media, content, and inbound marketing strategies to fuel agency new business.

Best Practices for Newsmaker Surveys

This Researchscape report highlights a five-step process for writing effective survey news releases and provides many practical tips that will make your content more attractive to reporters.

10 Least Useful Trends in Agency Websites |

Tim Williams of Ignition Consulting Groups highlights recent agency website trends that you should NOT follow!

The Agency’s Guide to Making Money with Analytics

Alight Analytics provides guidance for ad agencies to create a profitable analytics program.

What’s Your Risk Profile?

Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.

4A’s to Bring Together Communications Pros, Top Ad Trade Journalists And Industry Leaders for 2018 Agency Communications Summit

The 4A’s will host the biennial Agency Communications Summit on October 30 at Convene at 32 Old Slip in New York City. This year’s conference will offer communications and public relations professionals the opportunity to meet leading journalists covering the advertising, marketing and media industries, as well as connect with industry leaders to discuss the critical topics influencing how agencies tell their stories.

4A’s Management Practitioners Forum Sessions: Ad Age 2018 Small Agency Conference |

The following presentations took place at the Ad Age 2018 Small Agency Conference, July 17th and 18th, in Marina Del Rey, Calif.  

Video Seminar: Pricing as a Discipline and Proposal Writing for Marketing Services |

This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP. 

Defining Moments in Agency History | The Worst Agency Receptionist Job EVER

Become the most interesting person at your next agency happy hour by reading this short history of agency names from Marsha Appel, SVP Research Services.

Joel Idelson Joins Connelly Partners as CMO

Connelly Partners announces Joel Idelson has been named Chief Marketing Officer.

Agency Case Story – Meet 22Squared |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Agency Case Story – Meet 22Squared by Richard Ward, President/CEO, 22squared.

Nurturing Bohan’s Award-Winning Culture |

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Nurturing Bohan’s Award-Winning Culture by David Bohan, Chairman, Bohan Advertising.

Go Daddy Founder Bob Parsons Rebrands His Full-Service Advertising Firm

The Martz Parsons Agency has officially been renamed BIG YAM, The Parsons Agency.

Greater Kansas City Chamber of Commerce Names Sullivan Higdon & Sink Among Area's Top 10 Small Businesses |

SHS named one of the area’s 2015 Top Small Businesses by The Greater Kansas City Chamber of Commerce.

Havas Rebrands Euro Rscg Worldwide Network To "Havas Worldwide" To Underscore Unique Integrated Structure |

Havas has implemented a unique business model placing digital at the core of all its activities and agencies, unifying creative and media assets and strengthening the visibility of its global brand by renaming its largest network.

Does the Advertising Industry Need a Brand-Building Exercise?

The 4A’s is challenging the industry it represents to come up with a big creative idea that promotes the advertising industry to a broader audience.

Crowley Webb Prepares to Work Around the Clock for You and Who |

Crowley Webb will work for 25 hours straight to create a campaign that will strengthen You and Who’s brand presence in their current markets, as well as help the company expand into new cities.

Draftfcb Executive Chairman Howard Draft Wins Silver Medal Lifetime Achievement Award from Chicago Advertising Federation |

Since 1959, the Silver Medal has been awarded to a distinguished member of the Chicago advertising community for his/her contributions to the local ad scene as well as for his/her personal accomplishments.