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Agency Management Services 

4A's Agency Management Services provides industry thought leadership, develops and promotes best practices, and offers consultative services to member organizations and their staff personnel.

The 4A's offers a wealth of information and assistance in many areas, including:

  • Agency Compensation – guidelines and best practices; surveys on methodology, rates, and client perceptions; negotiating and intellectual property.
  • New Business – guidelines and best practices; Agency Search database, Tools Tips and Tactics webinars.
  • Human Resources – salary and benefits information; sample policies and manuals
  • Agency Administration and Operations – financial management advice; sample contracts and forms.
  • Publications – a large collection of booklets, white papers, and positions papers on a wide variety of management issues.

4A's Management Services also provides consultation on agency operations including trends, benchmarks, planning suggestions and networking referrals.


Tom Finneran, Executive Vice President
Sal Conte, Vice President, Agency Management
Tom Phelan, Vice President

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