The media field is changing every day. New media outlets, branded entertainment, creative planning, video-on-demand, interactivity—all are reshaping the agency's media function, as well as the function of media services agencies. To keep current and to operate more efficiently, members may contact the 4A's Media Practice division. The 4A's Media Practice staff, along with a solid network of more than 200 media committee members, can answer most media-related questions.
Bill Tucker, EVP, Media Practice
Joyce Glenn, Media Relations Assistant
, Senior Vice President, Media & Media Research
, Associate Director, Media Practice