New CMO=New Agency |

Research Services

4A’s Research Services gathered recent examples of clients putting accounts in review when new CMOs are hired.

Accounts in Review: 2017 Year End

The 4A’s “Accounts in Review” analysis compiles information on publicly reported account review activity. The description of the “Accounts in Review” analysis and the link to the report covering the 2017 Year End is provided here.

Accounts in Review: 2017 Third Quarter

The 4A’s “Accounts in Review” analysis compiles information on publicly reported account review activity. The description of the “Accounts in Review” analysis and the link to the report covering the third quarter of 2017 is provided here.

Accounts in Review: 2017 First Half

The 4A’s “Accounts in Review” analysis compiles information on publicly reported account review activity. The description of the “Accounts in Review” analysis and the link to the report covering the first half of 2017 is provided here.

Accounts in Review: 2017 First Quarter

The 4A’s “Accounts in Review” analysis compiles information on publicly reported account review activity. The description of the “Accounts in Review” analysis and the link to the report covering the first quarter of 2017 is provided here.

Accounts in Review: 2016 Year End

The 4A’s Accounts in Review analysis compiles information on publicly reported account review activity. The description of the “Accounts in Review” analysis and the link to the report covering the 2016 year end is provided here.

Accounts in Review: Nine Months (January-September) 2016 Activity

The 4A’s “Accounts in Review” analysis compiles information on publicly reported account review activity. The description of the “Accounts in Review” analysis and the link to the report covering the first nine months of 2016 is provided here.

Accounts In Review – 2016 First Half

The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.

Accounts in Review: 2016 First Quarter

The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.

Accounts in Review: 2015 Year End

The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.

Accounts in Review: Nine Months (January-September) 2015 Activity

2015 is being called the year of the media review… there have been a host of mega media reviews. Published reviews that 4A’s has aggregated for nine month (January-September) Accounts in Review activity for 2015 when compared with prior year activity show lower levels of activity.

Accounts in Review – First Half 2015

The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.