Ideas, tools, and strategies to help communicators thrive in the new normal.

On December 3rd, communications leads across the industry came together to explore the ideas, tools and strategies to help communicators thrive in the new normal.

2020 has been anything but predictable and as the guiding compass to your organization, strategic thinking and new skills are required.

From how to work better with reporters to land a story, what makes a pitch newsworthy, tips and tricks on building your brand reputation amidst an overwhelming newscycle to advancing diversity, equity and inclusion and more; our experts and thought leaders laid out tried and true tactics and tips that you can take and easily apply to ensure immediate and impactful success within your organization.

On behalf of the 4A’s, thank you to 4A’s Agency Comms Planning Committee, our speakers, sponsors and attendees for contributing to this inspiring and actionable event.

Donna Tobin
EVP–Marketing, Communications, Events & Partnerships, 4A’s

Presentation Videos


00:00:06 Opening Remarks

Marla Kaplowitz, President & CEO, 4A’s

00:01:20 Welcome & Emcee Introduction

Donna Tobin, EVP, Marketing, Communications,
Events & Partnerships, 4A’s

00:02:10 The Role of the Communicator in Advancing Diversity, Equity and Inclusion.

Guest Speaker: Ellen McGirt, Senior Editor, FORTUNE
Guest Speaker: Bennett D. Bennett, Co-Founder, 600 & Rising,
Principal, Aerialist
Keynote Introduction: Vonda LePage, EVP, Director of Corporate Communications, Deutsch, New York

00:31:12 Hot Topics & Making the A-List

Guest Speaker: Judann Pollack, Executive Editor, AdAge
Moderator: David Ford, Worldwide Chief Communications Officer, Ogilvy

00:41:46 The Business of Business Media

Guest Speaker: Tiffany Hsu, Reporter, Advertising and Marketing, The New York Times
Guest Speaker: Alexandra Bruell, Advertising Reporter, The Wall Street Journal
Moderator: Anaka Kobzev, Global Head of Communications, TBWA\Worldwide

01:02:28 How to be impactful

Guest Speaker: Jeff Beer, Senior Staff Editor, Fast Company
Moderator: Rahel Rasu, EVP, Head of Global Communications, DDB Worldwide

01:13:25 The Power of Social Media Influence on the Communications Landscape

Guest Speaker: Adrian Molina, Senior Brand Manager, Aviation Gin
Guest Speaker: Jarett Wieselman, Social Media Manager, Netflix
Moderator: Katie Walley-Wiegert, Assoc. Director Brand Communications, The Martin Agency

01:34:28 Best Laid Plans: How and What to Communicate in a Year that Has Gone so Wrong

Guest Speaker: Alison Weissbrot, US Editor, Campaign
Moderator: Rebecca Sullivan, SVP, Director of Agency Communications, MullenLowe US

01:46:20 Providing Solutions to the Agencies of Tomorrow

Guest Speaker: Kenneth Hein, US Editor, The Drum
Moderator: Jennifer Risi, Founder and President, The Sway Effect

03:03:12 New Tools for Survival

Guest Speaker: Brett Lofgren, President, NewsWhip
Guest Speaker: Matt Sunbulli, Co-Founder & CEO, Fishbowl
Moderator: Jaclyn Ruelle, Managing Director, Cultural Impact & Brand Communications, The Martin Agency

02:14:52 Topic: 3 Bad Habits to Throw in the Dumpster Fire and 3 New Ones to Start

Guest Speaker: David Griner, Creative & Innovation Editor, Adweek
Moderator: Suzanne McGee, Executive Director Marketing & PR, Campbell Ewald

02:25:22 Amplifying Thought Leadership on LinkedIn

Guest Speaker: Tyrona (Ty) Heath, Director, Marketing Engagement, The B2B Institute at LinkedIn

02:44:24 Crisis Workshop-This Is Not a Drill

Guest Speaker: Drew Bustos, Global Marketing Strategy, eResearchTechnology (ERT)
Moderator: Steve Behm, President & Chair, Edelman US Crisis and Risk Practice

02:59:18 Main Event Wrap Up

Anaka Kobzev, Global Head of Communications, TBWA\Worldwide
David Ford, Worldwide Chief Communications Officer, Ogilvy
Donna Tobin, EVP–Marketing, Communications, Events & Partnerships, 4A’s

For more information about this event and the speakers please visit