The 4A’s will host its 23rd annual strategy festival, StratFest, on October 9-11 at Convene at 32 Old Slip in New York City. This year’s conference will mark the 50th anniversary since the planning discipline was first introduced to the advertising industry.

Back in her late 20s, a chance business meeting caused Christine Fruechte, CEO of Colle+McVoy in Minneapolis, to take a huge personal (and professional) leap of faith, moving her family all the way to Honolulu to lead client services at DDB affiliate MVNP.