As part of a weeklong series on NBC’s TODAY Show called “TODAY Takes Action,” shelter pet adoption is the social issue of choice for co-anchor Natalie Morales, which she is scheduled to present during the program on Wed., Feb. 13 in the 8 a.m. hour.

What started as a casual conversation among three Draftfcb Chicago creative executives has turned into a new consumer product line with a visually arresting advertising campaign.

As part of its ongoing efforts to honor and support military personnel and veterans, Boeing will launch television advertising this weekend that recognizes their contributions through the stories of 19 employees.

The “Solutionism. The New Optimism” campaign, which spans television, print, digital and mobile, expresses the belief that together, science and humanity can solve anything.

At the 2012 Advertising Research Foundation’s David Ogilvy Awards, held in New York City on March 27, marketing communications agency Draftfcb was a top winner with four awards: three Gold and one Silver.

Michael Fassnacht, President of Draftfcb Chicago, and North American Executive Creative Director, Tom O’Keefe, announced today that Todd Tilford has been named the agency’s new Chief Creative Officer.

Dirk Rients will be responsible for helping guide clients and internal partners in the design of effective mobile programs while simultaneously identifying opportunities for growth with existing and potential new clients.

In his new role as Chief Strategy Officer, Jamie Shuttleworth will oversee both the planning and customer intelligence departments within Draftfcb Chicago, enabling an even closer alignment between two extremely important disciplines which encompass nearly 100 employees.

The Draftfcb Chicago agency will be responsible for the development and integration of brand ideas across digital, mobile, social media and shopper marketing disciplines.

Draftfcb Chicago has announced several new vice president officer promotions.

Draftfcb Chicago has announced senior vice president officer promotions for Kelly Graves and Patrick Moorhead.

The “Looking Up” Blue Cross and Blue Shield of Florida campaign includes TV, digital, print, direct and social media components. Its goal is to differentiate BCBSF from the competition by forging an emotional relationship with the brand.