“Keep the Main Thing, the Main Thing” — Featuring Diamia Foster, McCann

4A's Member

Making sure her voice is heard in this industry isn’t an issue for MAIP 2014 alumna and McCann associate strategist Diamia Foster.

“The Teacher” — Featuring Chavonne Hodges, McCann

4A's Member

Get to know the Queens, NY native who founded TrapAerobics – fitness classes injected with hard-hitting rap and hip-hop – and who also happens to be one of McCann’s top learning experts.

See It & Be It: Ad Agencies Need Young Talent

4A's Member

The young and the creative have been the engine driving advertising agencies for decades. But those who once joined this business with dreams of making the next standout television commercial are no longer drawn to the industry in the same way. Some view advertising as stodgy—who wants to make a 30-second TV commercial when everyone they know is […]

Consumers Think Advertising Can Change the World. Can the Industry Rise to the Challenge?

Marketing & Communications

The 4A’s and McCann Worldgroup partner on “Truth About Advertising” U.S. research study, and the 4A’s kicks-off a contest to find the best creative idea to market the industry to a broader audience.

Does the Advertising Industry Need a Brand-Building Exercise?

Marketing & Communications

The 4A’s is challenging the industry it represents to come up with a big creative idea that promotes the advertising industry to a broader audience.