Think with Google provides a case study on Airbnb’s marketing strategy on YouTube to expand its reach in Brazil.
Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.
Susan Credle, Global Chief Creative Officer, FCB, shares what she’s doing to fill the diversity void in creative agencies in this Think with Google article.
Think with Google outlines what brands should consider as they make their messaging more LGBT-inclusive.
Think with Google shares new insights to help marketers better understand Gen Z and their behaviors in this report series.
Think with Google suggests four rules for brands to follow when reaching out to millennial parents.
Kim Larson, global director of Google BrandLab, shares tips for how brand marketers working in online video can better define, share, and positively crush their goals in 2017.
Think with Google discovers that Millennials are turning to mobile at every phase of the cooking journey. Key takeaways are included for brands that want to reach this market during the moments leading to mealtime.