Think with Google gives advice to retailers on how to leverage constantly evolving shopping behavior. In this paper, you will learn strategies revolving around the use of data, seasonal approaches, local insights, and inventory control.
Think with Google provides a case study on Airbnb’s marketing strategy on YouTube to expand its reach in Brazil.
Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.
Think with Google explores the new digital shopping behavior of consumers within categories and products. Check out the examples they provide of unique shopping journeys across automobiles, electronics, food & beverage, personal care, retail, and travel.
If you are planning on releasing your app to a global market, be sure to read this guide first from Think with Google. The report includes five steps to increase your app acceptance and usage.
Think with Google says that CPG marketers need to embrace three mindset shifts to stay relevant as shopper’s move towards a more digitally influenced shopper journey.
Think with Google shares how CoverGirl used an audience insight to reach new customers through compelling creative.
Think with Google analyzed search trends and spoke to consumers to identify three motives that drive them to do research before any experience, big or small.
Think with Google highlights five ways agencies and marketers can use surveys to inform their next business decisions.
Susan Credle, Global Chief Creative Officer, FCB, shares what she’s doing to fill the diversity void in creative agencies in this Think with Google article.
Think with Google partnered with The Boston Consulting Group (BCG) to understand the impact of mobile on B2B customers and organizations.
Think with Google outlines what brands should consider as they make their messaging more LGBT-inclusive.