Data-Driven Merchandising: Moving From an Art to a Science to Reach Today’s Shopper |

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Think with Google gives advice to retailers on how to leverage constantly evolving shopping behavior. In this paper, you will learn strategies revolving around the use of data, seasonal approaches, local insights, and inventory control.

4 Ways to Get Mid-Funnel Impact Out of Your Brand Campaign |

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Think with Google provides a case study on Airbnb’s marketing strategy on YouTube to expand its reach in Brazil.

The State of Ad Viewability

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Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.

How Search Enables People to Create a Unique Path to Purchase |

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Think with Google explores the new digital shopping behavior of consumers within categories and products. Check out the examples they provide of unique shopping journeys across automobiles, electronics, food & beverage, personal care, retail, and travel.

Appeal to the Locals: 5 Steps to Reaching a Global Audience With Your App |

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If you are planning on releasing your app to a global market, be sure to read this guide first from Think with Google. The report includes five steps to increase your app acceptance and usage.

Three Mindset Shifts CPG Marketers Should Adopt to Win Today’s Shoppers

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Think with Google says that CPG marketers need to embrace three mindset shifts to stay relevant as shopper’s move towards a more digitally influenced shopper journey.

Holiday Shoppers Are Begging Brands for Help. Are You Listening?

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Think with Google recently looked at shopping behavior trends to find out how brands can better assist shoppers navigate the holiday shopping season.

Your True Audience May be Bigger Than You Realize — and Video Could Help You Find Out |

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Think with Google shares how CoverGirl used an audience insight to reach new customers through compelling creative.

Why People Need to “Know Before They Go”

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Think with Google analyzed search trends and spoke to consumers to identify three motives that drive them to do research before any experience, big or small.

5 Ways You Can Use Surveys to Make Smarter Business Decisions

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Think with Google highlights five ways agencies and marketers can use surveys to inform their next business decisions.

Why Diversity of Talent is a Matter of Life and Death for Creative Agencies. And What to Do About It |

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Susan Credle, Global Chief Creative Officer, FCB, shares what she’s doing to fill the diversity void in creative agencies in this Think with Google article. 

How Mobile is Reshaping the B2B Landscape for Growth

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Think with Google partnered with The Boston Consulting Group (BCG) to understand the impact of mobile on B2B customers and organizations.