4 Ways to Get Mid-Funnel Impact Out of Your Brand Campaign |

Third Party Content

Think with Google provides a case study on Airbnb’s marketing strategy on YouTube to expand its reach in Brazil.

The State of Ad Viewability

Third Party Content

Think with Google explores viewability benchmarks for display and video ads around the world. Viewability rates by country and industry are included, along with tips on how to creative more effective and viewable ads.

Why Diversity of Talent is a Matter of Life and Death for Creative Agencies. And What to Do About It |

Third Party Content

Susan Credle, Global Chief Creative Officer, FCB, shares what she’s doing to fill the diversity void in creative agencies in this Think with Google article. 

Pride Year Round: The Benefits of LGBT-Inclusive Advertising |

Third Party Content

Think with Google outlines what brands should consider as they make their messaging more LGBT-inclusive.

Gen Z: A Look Inside Its Mobile-First Mindset |

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Think with Google shares new insights to help marketers better understand Gen Z and their behaviors in this report series.

Marketing to Millennial Parents? Here’s How They’re Redefining Parenting for Their Generation |

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Think with Google suggests four rules for brands to follow when reaching out to millennial parents.

5 Fixes for Your Online Video Marketing Strategy: Lessons From Google BrandLab

Third Party Content

Kim Larson, global director of Google BrandLab, shares tips for how brand marketers working in online video can better define, share, and positively crush their goals in 2017.

Cooking Trends Among Millennials: Welcome to the Digital Kitchen |

Third Party Content

Think with Google discovers that Millennials are turning to mobile at every phase of the cooking journey. Key takeaways are included for brands that want to reach this market during the moments leading to mealtime.