Behind the Scenes

Get stories and commentary from some of the industry’s  most well-known ad makers. 

Behind the Scenes — Roy Spence, Chairman of the Board, GSD&M

Roy Spence founded Austin-based agency GSD&M. Here he talks about how he got his start in advertising and the thing he’s most proud of: purpose-driven marketing.

Behind the Scenes: Gerry Graf – Founder, CCO, Barton F. Graf

Yes. There really is a Barton F. Graf. Hear the story behind the agency name and learn why agency founder Gerry Graf still believes creativity is valued by clients.

Behind the Scenes: Rishad Tobaccowala – Strategy & Growth Officer, Publicis Groupe

Technology and digital media have changed the ad industry forever. Rishad Tobaccowala explains what milestones triggered the Digital Revolution and what agencies must do to remain relevant.

Behind the Scenes: Valerie Graves – Valerie Graves Creative

Ever wonder what it felt like to be one of a few black ad women to work on an auto account a few decades ago? Hear what Valerie Graves experienced while working in a general market (vs. minority owned) agency.

Behind the Scenes: Shelly Lazarus – Chairman Emeritus, Ogilvy & Mather

Ogilvy’s Shelly Lazarus reflects on her career as a woman in advertising.

Behind the Scenes: Colleen DeCourcy – Global Chief Creative Officer, Wieden & Kennedy

There have only been a handful of female global creative chiefs. Colleen DeCourcy earned her post at Wieden & Kennedy through guts, digital vision and a commitment to big ideas.

Behind the Scenes: Jeff Goodby – Co-Chairman & Partner, GSP

Hear how this beloved ad agency legend got his start and what he’s most proud of in his career.

Behind the Scenes: José Molla – Founder & Creative Director, the community/la comunidad

One of the most admired Hispanic ad leaders talks about the history and evolution of marketing to multicultural consumers.