CX Effect: CX + Brand — The Time is Now

July 15, 2020

In this inaugural episode, we’ll dive into key takeaways from Forrester’s recent “CX North America: The Time is Now” event — and how those learnings can be applied to brand building in the experience era. In addition we will present a conversation with marketing leaders on the importance of CX for their brands. We’ll also highlight the newly established 4A’s CX Council, why it was created and what it aims to accomplish.


Jason Gaikowski, Executive Director, CX, and Global Lead of Human-centered Design, VMLY&R
Harley Manning, Vice President, Research Director, Forrester Research
Brian Wagner, Assistant Commissioner of Marketing / Tennessee Department of Tourist Development (TDTD)
Moderator: Beth Wade, Chief Marketing Officer, VMLY&R