Shattering Stereotypes

4A's Member

Nielsen reports where key opportunities lie to successfully reach women over 50.

Snacking Motivations and Attitudes |

Mintel examines consumer snacking behaviors and preferences in its annual infographic.

Podcasting Today

4A's Member

Nielsen examines podcast listeners and finds audiences are growing in diversity, providing a new audio opportunity for advertisers.

Where We Are on TV

Research Services

GLAAD releases its annual study tracking the presence of LGBTQ characters on television.

Outdoor Participation Report |

Research Services

The Outdoor Foundation reports on American participation in outdoor activities—ranging from running to skateboarding to hunting.

Changing Beauty and Personal Care Routines

Research Services

4A’s Research partnered with Kantar, a leading evidence-based insights and consulting company, to survey consumers on how their beauty and personal care routines have changed over the past year.

2020 Holiday Outlook

Research Services

PwC looks at the shopping habits of holiday shoppers, including planned spending in light of COVID and economic crises, preference of curbside pickup, and holiday travel trends.

Marketing to Moms |

In this infographic series, Mintel reports top responsibilities of Moms, importance of children’s education, and attitudes towards advertising. Insights into Hispanic and African-American Moms are featured.

State of Black America

Research Services

The National Urban League’s annual report examines how African-Americans are faring in the areas of economics, employment, education, health, housing, criminal justice, and civic participation.

Food and Drink Shopper |

Mintel examines the grocery shopping behaviors and preferences of African American, Hispanic, and Millennial consumers. 

Quick Service Restaurants |

Mintel examines top trends and consumer demands, especially for African American and Hispanic consumers, for quick services restaurants in its infographic series.

Media Consumption of Black and Hispanic Consumers |

Mintel examines the TV viewing habits of Black and Hispanic consumers in this infographic series.