On December 2, God-is Rivera, Associate Director Social Media at VML, was a guest speaker of the 4A’s fourth quarter Social Media Committee meeting. In her presentation, “Woke, Lit & Ready: A Guide to Understanding Black Twitter,” she discussed the importance of the cultural identity on the social media network.

Chick Foxgrover, Chief Digital Officer at the 4A’s wraps-up CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Piers Fawkes, Founder of PSFK moderated the “Experience Design & The Future of Advertising” panel on day 2 of CreateTech 2016. Panelists: Torsten Gross, Executive Planning Director, JWT Adriana Krasniansky, Senior Researcher, PSFK Billie Whitehouse, Co-Founder, Wearables Experiments Christopher Tai, VP, Director of Technology, Deutsch All of the day’s sessions can be viewed on our […]

Rachel Been, Art Director/Lead Designer, Google Marketing Team presented “The Importance of Design Systems” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Kim Dunbar, Digital Agency Lead, IBM Watson Partner Program and Marc Blanchard, Global Head of Experience Design, Havas Worldwide presented “The New Breed of Brand Intelligence” on day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Angela Fung, Executive Director of Digital Production at Ogilvy & Mather moderated the “Experiments in the Wild” panel on day 2 of CreateTech 2016. Panelists: Jason Wurtzel, Executive Director of Technology, Ogilvy & Mather Joe Laquinte, Creative Technologist, Ogilvy & Mather Freddie Bologno, Mobile Product & Messaging Manager, Do Something Matthieu Lorrain, Creative innovation Lead, […]

Matevz Klanjsek, Co-founder & Chief Product Officer at Celtra presented “Machines Will Break Our Hearts” on Day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Christophe Jammet, Director Social Media and Mobile at DDG moderated the “Designing Beyond the Agency” panel on Day 2 of CreateTech 2016. Panelists: Dulari Amin, Co-Founder & President, Phenomenon Alison Walden, Director, Experience Technology, SapientNitro Dustin Callif, Managing Partner, Digital, Tool of North America All of the day’s sessions can be viewed on our 4A’s […]

Leland Maschmeyer, Chief Creative Officers of Chobani presented “Closing a Chapter On Branding But Not The Book” on Day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Maria Keller, Global Director IT marketing, Global IT Commercial Business Solutions at Kellogg’s and Jeff Geheb, Chief Technology Officer at VML presented “Celebrating 5 Years Intersection of Technology and Creative, Kellogg’s and VML” on Day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Steve Haro, CEO of Lift 360 presented the keynote “Envisioning Connected Experiences – Building Brand Relationships” on Day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Tom Goodwin, EVP, Head of Innovation, Zenith presented “Thriving In Advertising In The Post Digital Age,” a special introduction for Day 2 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Chick Foxgrover, Chief Digital Officer at the 4A’s presented CreateTech 2016 day 1 wrap-up. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.

Charles Duncan, Jr., SVP, Director of Technology at Leo Burnett moderated the “Designing for Diversity and Inclusion in Technology and Advertising” Panel on Day 1 of CreateTech 2016. Panelists: AJ Hassan, Executive Creative Director, R/GA Tim Allen, President, North America, Wolff Olins Lawrence Edmondson, Director of Technology, Mullen Lowe Profero/Founder and CEO, The Weekend SPIN […]

Courtney Buechert, CEO, Eleven presented “How Technology Can Help The Travel Industry Make A Comeback” on Day 1 of CreateTech 2016. All of the day’s sessions can be viewed on our 4A’s YouTube Channel.