Consumers

Get to know your audience and learn the best ways to reach them.

Taking a Pulse on Data Privacy

Critical Mix surveyed consumers on how they feel about sharing personal data with companies amidst the Facebook scandal involving Cambridge Analytica and the recent implementation of the GDPR.

What Unites and Divides Urban, Suburban, and Rural Communities |

Research Services

Pew Research Center explores the attitudes, experiences, and changing demographics of Americans living rural, suburban, and urban communities.

John Leguizamo on Being Latino in Hollywood and the Latino Marketing Opportunity

John Leguizamo is always happy to share his thoughts on being Latino in Hollywood, and the best ways to connect with the highly coveted Latino audience.

Inside The Campaign: gyro’s “I’mpossible” for Hiscox

4A's Member

In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, gyro shows its recent work for Hiscox.

Inside the Campaign: Doe-Anderson’s “Look for the N” for Norton Healthcare

4A's Member

In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, Doe-Anderson shows its recent work for Norton Healthcare. As the Louisville area’s largest healthcare provider – with 140 locations, 1,837 licensed beds, 13,000+ employees and 2,000+ physicians – Norton Healthcare needed to make sure the community understood its mission was not only to serve as many patients as possible, but to assist each individual patient with compassion and expertise. Doe-Anderson helped develop an innovative campaign that utilizes the strength of the Norton Healthcare brand to demonstrate how the organization is part of the community’s day-to-day-life.

Mature Beauty |

Mintel surveyed women 55+ about their beauty habits, finding that they like when brands address the aging process and look for products designed for their age.

When B2B Buyers Want to Go Digital—And When They Don’t |

Research Services

Suppliers selling to b-to-b buyers should be including digital channels in addition to more traditional methods, as revealed in this McKinsey survey. Buyers across all industries share their preferences for  interacting with company websites and in-person salespeople.

Breaking the Stereotype: Empowering Women in Advertising in Developing Markets |

Research Services

Ipsos looks into how women are portrayed in ads in developing countries around the world. Read examples of marketers who have recently challenged the stereotypes and learn how to make your campaigns effective.

Pride Year Round: The Benefits of LGBT-Inclusive Advertising |

Third Party Content

Think with Google outlines what brands should consider as they make their messaging more LGBT-inclusive.

Raising The Bar: How Gen Z Expectations Are Reshaping Brand Experiences

Research Services

Forrester shares results of its survey commissioned by American Express evaluating the needs and desires of Gen Z consumers.

Inside the Campaign: Wunderman Health’s ‘Hello Tomorrow’ for Miracle Ear

4A's Member

This new TV spot for Miracle Ear by Underman Health is part of a larger effort to reposition the hearing aid company with aging Boomers.

The Next Generation of B2B Buyers: How the Millennial Business Buyer is Changing B2B Sales & Marketing

Research Services

Learn the best marketing channels, social channels, content types, info types, and motivators to reach this new generation of B2B buyers in this report from Merit.