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The 4A’s provides major consultants with the opportunity to provide input for the 4A’s year in review report. It should be noted that consultant information may be under-reported due to NDA agreement term limitations or as a matter of consultant’s policy not to publicly confirm or identify certain client engagement information.
Recent agency experiences with patent assertion matters have led the 4A’s to offer the following downloadable document outlining specific recommendations.
For an outline of topics relating to agency best practices on various project-based assignments, please refer to the the following overview.
For information on patent infringement risk management, and how it can impact agencies, please refer to the following downloadable 4A’s white paper
The 4A’s Issues an “Agency Search To-Do List” That Addresses Agency-Marketer Relationship Fundamentals Agency business leaders and 4A’s business development committee members have reported that the level of marketing preparation and agency search/new business activity is on the rise. To help plan for and take advantage of accelerating momentum, the 4A’s recommends that marketing executives […]
Seventeenth in a series of position papers addressing key industry issues, this white paper focuses on the issues agencies are facing in regards to intense client pressure on compensation.
In order to take the pulse of the industry on the current state of marketing procurement, the ANA, in partnership with the 4A’s, conducted a survey to measure practices and perceptions among professionals in three functional areas: procurement/sourcing, marketing/marketing services, and agencies. The survey was conducted online during March 2010 among a total sample of 225 respondents.
The 4A’s outlines a logical, bi-partisan process for evolving dialogue between marketer and agency that can add credibility to compensation discussions, demystify compensation parameters and restore confidence in working relationships between marketers and their agencies.
Sixteenth in a series of position papers addressing key industry issues, this 4A’s position paper addresses the ownership of, and contracting considerations related to, software and software tools.