Too often, agency people are brilliant in their disciplines, but less familiar with the financial realities of the business. But it’s how client work is managed that determines whether an account will yield its anticipated profit, no matter what the compensation agreement says.
In this workshop, participants will learn how an agency makes and loses money, how to protect the agency’s financial interests with clients, and how to increase income on existing accounts. They’ll understand why money write-offs are so much more damaging than time write-offs, why both should be avoided, and why keeping accurate time records is so vital.
WHAT YOU WILL LEARN
- How agencies make money
- Why write-offs are so evil
- Understanding client contracts and avoiding scope creep
- Managing client budgets
- How to handle agency mistakes
This half-day workshop is designed to be highly participatory, with frequent individual and group exercises conducted throughout the session. We can customize the content to your specific needs based on your agency’s business model and clients.
It is designed for account managers and other client-facing specialists who are involved with managing client budgets, such as project managers, producers, media buyers and production managers.
WORKSHOP PRICING + LOGISTICS
If you’re interested in purchasing this workshop for your agency, please complete this request form and someone from the 4A’s Learning & Development Team will schedule a kick off call to discuss your needs and confirm pricing.
Note: No out-of-pocket expenses (such as meals, travel, hotel, printed materials, facility space if required, etc.) are included in the workshop fee. Those costs will be billed by the facilitator to agency separately.
ABOUT GARY DUKE
Gary Duke is Partner & Chief Talent Officer at Wild Blue Yonder, where he designs and leads training programs for creative companies looking to enhance the leadership, creative thinking, and strategic and communication skills of their employees. He applies more than 25 years of ad agency and client-side experience to every training session, infusing learning theory with practical real-world knowledge. Gary works with many of the industry’s top global agencies — including Havas Worldwide, JWT, Leo Burnett, Ogilvy, Publicis, Razorfish and Y&R — as well as some of the world’s leading consumer brands.
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