We write proposals, reports, plans, creative briefs, emails and PowerPoint presentations every day. Almost every one of these messages is intended, directly or indirectly, to persuade someone to move toward “yes.”

Effective writing doesn’t come naturally to everyone. But everyone can follow simple guidelines to make their writing more persuasive. In this workshop, participants will practice what they’re learning with short writing exercises they share with the group.


  • The five biggest mistakes that occur in business writing
  • How to organize any piece of writing for greatest impact
  • How to compose the most influential parts of any writing: the beginning and the end
  • How to tailor writing for the audience who will read it
  • The uses and mis-uses of PowerPoint/Keynote
  • Writing errors that irritate clients and the importance of proofreading


This half-day workshop is designed to be highly participatory, with frequent individual and group exercises conducted throughout the session. We can customize the content to your specific needs based on your agency’s business model and client communication methods.

It is designed for account managers and other client-facing specialists at all levels who want to improve their business writing skills.


If you’re interested in purchasing this workshop for your agency, please complete this request form and someone from the 4A’s Learning & Development Team will schedule a kick off call to discuss your needs and confirm pricing.

Note: No out-of-pocket expenses (such as meals, travel, hotel, printed materials, facility space if required, etc.) are included in the workshop fee. Those costs will be billed by the facilitator to agency separately.


Gary Duke is Partner & Chief Talent Officer at Wild Blue Yonder, where he designs and leads training programs for creative companies looking to enhance the leadership, creative thinking, and strategic and communication skills of their employees. He applies more than 25 years of ad agency and client-side experience to every training session, infusing learning theory with practical real-world knowledge. Gary works with many of the industry’s top global agencies — including Havas Worldwide, JWT, Leo Burnett, Ogilvy, Publicis, Razorfish and Y&R — as well as some of the world’s leading consumer brands.

You must be logged in to purchase publications.