With the explosion of channel choices and ever-increasing demands on consumers’ time and attention, agencies need to be even more diligent in setting sound, intelligent campaign strategies for their clients.
Since intimate knowledge of their products and/or services makes it harder for clients to focus on who may actually want to buy, agency talent must champion the voice of the customer to ensure the strategies will translate into messaging the customer will hear.
This workshop will teach key aspects of marketing and campaign strategy that enable account managers and planners to set themselves up for success.
WHAT YOU WILL LEARN
- Use a framework for macro business landscape analysis
- Use a strategic marketing planning road map
- Develop a strong marketing objective and KPIs
- Turn customer information into powerful insights
- Identify a weak brief––and use tools to strengthen it
- Develop a customer purchase journey
- Put strategic marketing vocabulary and tools into practice via hands-on practice and feedback
- Help clients gain a strategy that will set them up for success (even if the strategy they currently have in mind will not)
This full-day interactive training, provides an attention-holding balance of lecture, collaborative work, individual exercises and continuous interactivity, ensuring participants walk away energized and with tools and templates they can immediately apply to their day-to-day.
WORKSHOP PRICING + LOGISTICS
If you’re interested in purchasing this workshop for your agency, please complete this request form and someone from the 4A’s Learning & Development Team will schedule a kick off call to discuss your needs and confirm pricing.
Note: No out-of-pocket expenses (such as meals, travel, hotel, printed materials, facility space if required, etc.) are included in the workshop fee. Those costs will be billed by the facilitator to agency separately.
ABOUT NOETIC CONSULTANTS
Noetic Consultants is a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams. We provide fresh perspectives and intelligent thinking to help you achieve your goals. We are distinct in our approach because we are culturally aware of and adaptable to your organization. We are highly adept at creating clarity where it is lacking, and act as a catalyst for your team to realize important results.
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