The 4A’s will host its 19th annual Strategy Festival in NYC, Oct. 16-18. With this year’s theme of “Big, Bold,Brave,” the festival highlights how planners can separate risk from big ideas to help agencies and clients drive success.

The 4A’s 2016 New Business Activity & Resources Survey Report provides members with relevant new business related benchmarks and information.

Lindsay, Stonne & Briggs has hired Shelley DauSchmidt as an Account Supervisor

The 4A’s Board of Directors has adopted a new 4A’s position paper, developed by the 4A’s Finance Committees, “Best Practice Guidance | Agency Compensation: Market-Based Labor Rates.”

ACCOUNT SUPERVISOR, B2B Job Description Summary: The Account Supervisor builds, manages and executes campaigns that include traditional and digital solutions. The projects are complex and need a strategic thinker, organizer, taskmaster and effective communicator who will go above and beyond to make a mark on the industry.   Responsibilities: Build strong and lasting client relationships […]

This Project Management Matters includes techniques and approaches that will help you to manage your global/virtual account teams in a way that ensures consistent campaign execution, margin enhancement and client satisfaction.

There has been a lot of industry discussion of agency performance incentive compensation and payment by results. However, there is little recent agency information on the prevalence of such arrangements, their structure, and their economic impact.

The 4A’s and ANA believe there is an opportunity to further improve the agency search process by developing best practice guidance tools around the subject of briefings throughout the agency selection process.

Recent publicity related to client payment terms prompted the Association to conduct a member survey on existing agency billing practices and client payment terms as a means to provide a factual foundation for marketplace consideration.

4A’s finance committee task group advocates compensation negotiation best practice suggestions for agency leaders A cross-industry task group, comprised of senior agency executives, has developed guidance and is advocating best practices that will help marketing services agencies interact more productively with client procurement groups and industry compensation consultants. The task group’s recommendations, which carry the […]

4A’s Research Services is proud to present a new members-only research feature on the 4A’s website to serve as a one-stop destination for the latest insights into several categories.

SMM Advertising, a full-service advertising agency, has hired industry veteran Sheira Rosenberg as Account Supervisor, with overall management responsibility for the agency’s account service resources.