GLAAD releases the first annul report on the state of LGBTQ representation in advertising and marketing.

Check out the 2023 winners of the Cannes Lions Awards.

4A’s Research provides historical research to the frequently asked question, how many ads do people see in one day?

Adam R. Jacobson and HispanicAd provide a concise snapshot of the state of Hispanic advertising agencies.

Learn how zero-party and first-party data can work together to improve marketing efforts, increase customer engagement, and drive revenue growth in this article by Venkata Bhonagiri of Mindshare.

The TV market is rapidly changing due to a number of factors which are too numerous to catalogue – spanning from changing consumer preferences to new data sets, distribution channels, monetization approaches and advertising models. TV measurement and currency have also evolved, but at a slower pace, resulting in an incomplete picture of even basic […]

New research from GumGum and Brand Innovators underscores the need for more education on contextual advertising SANTA MONICA, Calif. – January 26, 2022 – GumGum, a global media and technology leader, specializing in contextual intelligence, today published the results of a survey that found 49% of brand marketers are looking to contextual advertising to replace […]

Journal of Advertising Research published this study investigating what happens to sales when brands stop spending on all advertising media for 12 months or longer.

Nielsen announced this week its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a dynamic, privacy-first media environment. With its new approach to measuring authenticated and unauthenticated web traffic, Nielsen will become the leading platform to validate first-party server data with real consumer […]

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Will Result in Negative Impact on Agencies and Marketers Networks Should Not Have Ability to Dictate Single Metric NEW YORK, NY, July 20, 2020 — Today, the 4A’s is announcing that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*.  This stream will be used […]

This webinar was presented by Facebook’s Caitlin Chittom and Matt Barbarasch to the 4A’s Mid-Sized Agency Media Directors Committee.  It was designed to give 4A’s media agencies all the information they need to run successful campaigns across the Facebook family of apps. This webinar went over the most important factors for campaign success, and walked […]