State of the Industry: The 2020 Report on Travel Advertising |

Research Services

Sojern has published the second edition of its global report on travel advertising. Learn about travel ad spending, budget planning, challenges, importance of data and always-on campaigns, and what to look out for in the future.

Global Intelligence: Data & Insights for the New Age of Communication Q4 2019 |

4A's Member

Zenith has released its Q4 2019 issue of Global Intelligence with data on global ad spend by region, top countries, and medium. It also includes a special focus on the Canadian market.

Zenith Advertising Expenditure Forecasts-December 2019 |

Zenith predicts global ad spend will grow 4.3% in 2020. As for the U.S., ad expenditures are expected to increase 4.8% in 2020, 5.1% in 2021, and 5.4% in 2022.

Evolution of the Advertising Agency Business

Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

Independent Study Confirms that Decreased TV Advertising Spend Hurts Sales

The impact of decreasing TV ad spend is quite high, according to a study from TiVo Research, 84.51°, A+E Networks, and Turner. The study explores how changes in TV spending impacts advertising effectiveness, especially return for campaigns, reach, frequency, and sales/ROI.