Why We Need A UPC Code For Ads

4A's Member

The article, by Vijoy Gopalakrishnan, Senior Vice President and Principal at the IRI Media Center of Excellence, provides a good ad tech topic on the need for unique identifiers for ads. “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written […]

The 4A’s and ANA Call for Adoption of IAB’s VAST 4.1 and Ad-ID® Standards

Marketing & Communications

These standards offer a significant step in developing more efficient workflows and provide the foundations for more granular data for advertising assets   NEW YORK, NY – December 12, 2018 –Together, Marla Kaplowitz, the CEO of the American Association of Advertising Agencies (4A’s) and Bob Liodice, the CEO of the Association of National Advertisers (ANA) […]