The IAB and Advertiser Perception examine ad spending trends in digital video.
Duke’s semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing spending, and improve the value of marketing in firms and society. Impact of COVID-19 on marketing departments are included.
The impact of decreasing TV ad spend is quite high, according to a study from TiVo Research, 84.51°, A+E Networks, and Turner. The study explores how changes in TV spending impacts advertising effectiveness, especially return for campaigns, reach, frequency, and sales/ROI.