Introduction Over four days, with more than 1,200 sessions and nearly 100,000 attendees, the 15th annual Advertising Week New York presented a comprehensive, multifaceted look at the advertising industry in a rapidly changing environment. The 4A’s had an outsized presence during Advertising Week, hosting or appearing on nine sessions and introducing research with Google about […]

The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]

The 4A’s is pleased to introduce the Brand Safety Playbook, designed to help you reduce your agency’s overall risk profile in the digital landscape, so you can focus on executional excellence, building brand equity, and performance. This is an industry-leading effort to create cohesive guidelines for brand safety across fraud, malware, and content adjacencies, giving […]