In 2015 we added 20+ independent agencies and 15+ holding company agencies to the 4A’s family.
The average 4A’s agency has been a member for more than 20 years. A dozen agencies can trace their memberships to the core group of 111 founding agencies.
Virtually all of the large, multinational agencies are members of the 4A’s. But more than 60 percent of our membership bills less than $10 million per year.
4A’s members are responsible for about 80 percent of the total advertising placed by agencies nationwide.