2019 Survey Results: Using Consumer Types to Understand the Path to Purchase |

Euromonitor identifies ten global consumer types by going beyond standard demographics and examining their personal attitudes and traits such as media consumption, buying behaviors, individual aspirations, marketing influences by channel, and more.

A Generation Without Borders: Embracing Gen Z

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OC&C Strategy and Viga provides insights into the values and attitudes of Gen Z around the world and outlines action points brands can use to reach them.

Omnichannel Grocery Is Open for Business — and Ready to Grow |

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Bain & Company and Google highlight three strategies grocery retailers can implement to shape consumer shopping behaviors and gain market share as the path to purchase for groceries moves online.