Decoding the Personalization Paradox

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GfK’s newest report, in partnership with the National Retail Federation (NRF), finds that self, stress, and sharing are driving consumers’ desire for personalization. 

Perceptions of Ad Personalization: Sentiments Toward Targeted Advertising

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Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.

Personalization: Where Are We Now and Where Is It Heading? |

GlobalData shares its conference presentation on personalization with information on consumer trends, brand strategies, and more.

Reality Bytes: The Digital Experience is the Human Experience

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WP Engine and the Center for Generational Kinetics studies the online habits of Gen Z and outlines how brands can target them more effectively.