Taking Stock with Teens |

Research Services

Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

4A’s: Five Questions for Chris Shirling, Chief Financial Officer of Intouch Group

4A's Member

Chris Shirling, Chief Financial Officer of Intouch Group   What’s the biggest challenge or opportunity facing the ad industry right now? The biggest opportunity facing the ad industry right now is to differentiate and to demonstrate the value we bring to our clients. At Intouch, for example, we create new ways to use technology to […]

Location, Location, Location | Building a Strong Patient Connection

Research Services

Location is most important factor when choosing a new doctor, according to a new survey from the 4A’s Research and Researchscape. Gain insight into how healthcare providers can target new patients, especially the hard-to-reach male patient.

Insights from 4A’s Research | Sonic Branding Comes in With a Ping

Research Services

Sonic branding uses audio cues to reinforce brand identity. Learn about the most memorable sonic brands and best practices to create a winning audio logo for your client.

Special Pricing from GABBCON |

4A's Partnerships

The 4A’s is excited to offer you exclusive event pricing from GABBCON. For 4A’s Members Only

Cutting agency fees to answer your budget challenges may be a big mistake |

At a time when corporate restructuring, zero-based budgeting, and other cost-cutting initiatives make up most headlines, reducing a large part of advertisers’ marketing budgets – namely agency fees – is without a doubt very tempting. However, asking agencies to cut their fees, without careful consideration or understanding of the downstream implications, is a bit like […]

Holiday Shopping Survey 2019 |

Research Services

Accenture examines the shopping habits of holiday shoppers.

Podcast Listening in Canada: Who’s Doing It and How Often? |

Research Services

NLogic explores podcast listening trends in Canada. Find out demographics of listeners, sources used to access podcasts, hours spent with audio content per week, and its impact on radio listening.

Reform Your Language, Transform Your Firm |

Research Services

Tim Williams of Ignition Consulting group offers advice on how a change in vocabulary can lead to the development of more collaborative partnerships.

Mobile is Gen Z’s Living Room

Research Services

Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.

US vs. South Asia: A Comparative Analysis of Cultural Influence on Social Media Brand Advertising

4A's Member

Sarah Fahim, Gender and Cultural Strategist, ARGONAUT, examines social media messaging strategies from the United States and Pakistan to demonstrate the effects culture has on brand advertising, as well as how a global strategy can be successfully scaled to a local level.

Fix Client-Agency Relationships Before Replacing Them |

. As the average length client-agency relationships grow shorter, it may be time to consider if replacing is better than repairing.  Bruno Gralpois of Agency Mania Solutions urges advertisers to conduct a diagnosis of the root cause to figure out if relationships that aren’t broken are being replaced.