New California Privacy Law Calls for Significant Changes

Management Services

Frankfurt Kurnit Klein+Selz highlight key provisions of the California Consumer Privacy Act of 2018.

The California Consumer Privacy Act of 2018

Management Services

California has enacted a law that, similar to the EU’s GDPR, provides consumers greater control over how their personal data is collected and processed.

Why Diversity of Talent is a Matter of Life and Death for Creative Agencies. And What to Do About It

Third Party Content

Susan Credle, Global Chief Creative Officer, FCB, shares what she’s doing to fill the diversity void in creative agencies in this Think with Google article. 

4A’s Cannes Report 2018

The 4A’s Cannes Lions 2018 post-event report offers highlights and key takeaways from sessions on many of the topics our members care about most.

Reading the Early Signs of Trouble

Learn how to detect the early signs of trouble in agency/client relationships.

Understanding Consumer Behavior: U of L Conference Offers New Insights

4A's Member

Todd Spencer, President and CEO of Doe-Anderson, Inc. shares with us insights from the 2018 conference hosted by the College of Business at the University of Louisville.

America’s Favorite Grocery Stores

Research Services

Consumers rank their favorite grocery stores, share reasons for trying meal delivery services, and more in this Market Force survey.

State of Financial Marketing

Research Services

The Financial Brand’s annual survey reveals 2018 strategies, priorities, and challenges for banks and credit unions.

The Voice Advantage

Take a look at how voice required new skills and agency competencies,and what brand advertisers are doing to take advantage in this recent piece from Agency Mania Solutions.

Top 100 Beverage Companies

Research Services

Beverage Industry ranks the top 100 beverage companies with distribution in the U.S. by revenue.

GroupM Forecast: 4.5% Global Ad Growth in 2018

Research Services

GroupM has released its latest worldwide ad spend forecast with a prediction that global ad expenditures will grow 4.5% in 2018 and 3.9% in 2019. As for the U.S., growth is expected to rise 3.7% in 2018 and 2.2% in 2019.

MAGNA Advertising Forecasts: Spring 2018 Update

Research Services

MAGNA’s latest global advertising forecast indicates that worldwide ad revenue is expected to grow by 6.4% to $551 billion in 2018. The U.S. is also expected to grow 6.4% to reach $207 billion.