Inside the Campaign: Connelly Partners’ “Trusted by Those Who Know” for Gorton’s Seafood

4A's Member

Gorton’s Seafood has launched its latest broadcast campaign, Trusted by Those Who Know, created by agency-of-record, Connelly Partners. Have a look inside the campaign here.

When advertisers and agencies breakup

  Just in time for Valentines’ Day, advertising love doctor Bruno Gralpois of Agency Mania Solutions looks at what went wrong and what could have been done to save the relationship between an advertiser and an agency.

FTC Issues a $2 Million Reminder to Ad Agencies

Management Services

Frankfurt Kurnit Klein+Selz examines the FTC and State of Maine’s announcement of a $2 million dollar settlement with ad agency Marketing Architects, Inc. for deceptive weight-loss claims and what it means for ad agencies.

Driving Effective Digital Holiday Advertising

Research Services

GfK identifies the drivers of the most effective advertising during the 2017 holiday season and reveals some do’s and don’ts for marketers.

Fair Play Charter — Minority-Owned and Minority-Targeted Media

Media Services

The Media Leadership Council (MLC) of the 4A’s is issuing this Fair Play Charter to its members as guidance and agreement to fair and equitable treatment to owners of minority-owned and -targeted media. Fair Play represents a recommitment to nondiscriminatory practices in media buying process.

Relationship insight can ensure the continued alignment of expectations between clients and agencies

Use the science of love! Bruno Gralpois of Agency Mania solutions shows how clients and agencies can deepen their love for each other and have better, more aligned relationships.

Top Predictions for the App Economy in 2018

Research Services

App Annie reports predictions for apps in 2018, including global growth, increase in AR adoption, video streaming, and more.

Americans Differ on Participation of Male, Female, and Transgender Students in Team Sports

Research Services

PRRI’s sports poll looks at America’s favorite sports.

Women Hold Up Half the Sky: How China is Building a Gender Equal Ad Industry

Research Services

In this article from The Drum, learn about the gender balance in Chinese advertising and media agencies, how women have progressed in both their professional and personal lives, and what led to advancement of women in the marketing and advertising industries.

Agency Search Consultants Provide “One Piece of Advice” for Agencies

The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that we could share with 4A’s members as they begin thinking about their 2018 new business plans.

Upright Citizens Brigade Marches in to Help Madison Avenue

Third Party Content

Madison Avenue is populated by ad firms with names that remind one of alphabet soup: DDB. JWT. BBDO. Y&R. Now these agencies are about to be joined by a three-letter organization that evokes quite a different reaction: UCB.

4A’s Local Video & Audio Committee Point of View: Replacing Live Data Stream with Live +1 (Day)

Media Services

This communication serves to notify the local buying community and partners of the 4A’s, of our combined point of view, and proposes that the 4A’s will formally request Nielsen to change the local data streams in 2018.