Top 300 Industry Scoreboard |
HBSDealer ranks the top 300 building supply dealers by sales.
Average Student Loan Debt Statistics 2019
LendEDU’s annual analysis of student loan debt in the U.S.
Mobile is the New Living Room
Gen Z turns to mobile to satisfy their need for all-day entertainment, according to new research from Whistle.
The QSR 50
QSR Magazine’s yearly ranking of the top 50 brands in the quick-service and fast-casual restaurant categories.
2019 Marketing Analytics Strategy Summit: Exclusive Discount for 4A’s Members |
Marketers from the NBA, Cox Automotive, Commerce Bank and other leading organizations will share their expertise at Alight Analytics second annual Marketing Analytics Strategy Summit (MASS) on Sept. 26 in Kansas City. 4A’s members receive an exclusive discount!
Decoding the Personalization Paradox
GfK’s newest report, in partnership with the National Retail Federation (NRF), finds that self, stress, and sharing are driving consumers’ desire for personalization.
To Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyers
Emergent threat looms over popular connected TV Published in Adweek, August 7, 2019 The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows. The guidelines are set for publication next quarter with backing from some […]
America’s Favorite QSRs
Find out America’s favorite quick service restaurants in seven popular food categories in this Market Force survey.
The 5 Things You Can Do Right Now to Protect Your Brand—and Your Customers
Originally published in MediaVillage, August 5, 2019 by Louis Jones, 4A’s Burglary, phishing, identity theft: as you confront these everyday criminal activities, your safety may depend on having the full support of your community and associates. The same holds true for brand safety. Piracy, malware, and unsafe adjacencies are persistent perils for advertisers and the agencies […]
Back-to-School Headquarters |
The National Retail Federation (NRF) is a great resource for insights into the back-to-school and back-to-college shopping season.
The Post-Pitch Follow Up |
Peter Levitan explains why once you’re connected, you should stay in touch and follow up with your future client.
4A’s Antitrust Policy
To ensure strict compliance with the antitrust laws of the United States, the American Association of Advertising Agencies has adopted this Antitrust Policy. This Policy discusses the standards of conduct that must be observed in relation to any Association-related activities to protect against the fact or appearance of violations of the antitrust laws in connection […]