4A’s Research surveyed 1,000 consumers using Suzy, a real-time market research platform, to find out their feelings about the Stop the Hate for Profit campaign. Less than half reported not being aware of the campaign and nearly 1 in 3 respondents approve of the boycott by advertisers.

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

What does it take to be a ‘resilient agency?’ The 4A’s new report says be more prone to invest in growth areas and less promiscuous when it comes to client business. But will agencies act quickly enough? Click here to read the full article published by The Drum. 

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

The 4A’s is excited to offer you a discount from COR. For 4A’s Members Only

The 4A’s is excited to offer you a discount from Hive Media. For 4A’s Members Only

  The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]

Logo design by Andrew Brown, current DAD student.   Denver and Colorado Springs, Colo., June 30, 2020 — Following six months of discussion and planning, and commemorating the agency’s 50th year in business, Vladimir Jones (VJ) has established the Jim and Nechie Hall Scholarship to Denver Ad School (DAD). The scholarship will provide full tuition […]

4A’s Research surveyed 500 White and 500 Black consumers to learn the actions consumers want to see from brands in support of the Black Lives Matter Movement.

The 4A’s is excited to offer you a discount from USA Masks Direct. For 4A’s Members Only

Vladimir Jones provides guidance on how brands can meaningfully take a stand and evolve in today’s world. 

SBA and Treasury: New EZ and Revised Forgiveness Applications for the Paycheck Protection Program The Small Business Administration (SBA), in consultation with the Department of the Treasury, posted a revised, borrower-friendly Paycheck Protection Program (PPP) loan forgiveness application implementing the Paycheck Protection Program Flexibility Act of 2020 (PPP Flexibility Act) enacted on June 5, 2020. […]