Roaring ‘20s | Nightlife is coming back

Research Services

4A’s Research partnered with Researchscape to find out consumer attitudes towards and comfort levels with visiting bars and nightclubs as the post-COVID world comes more into focus.

R3 New Business League Global and US – April, 2021

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

2021 Halo Awards |

Research Services

Engage for Good announces the winners of the Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.

Account Management in 2021: Leaders Sum up the Challenges of the Last Year and Why They Remain Hopeful about their Role and their Industry

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Just over a year ago, the 4A’s were kind enough to publish an article I’d written that featured some of the country’s top account people from some of the country’s best agencies talking about their role as we headed into what most already knew was going to be the oddest freaking year of their careers. […]

Advertising Ratios & Budgets |

Schonfeld & Associates’ annual study reports advertising budgets, ad spending forecasts, ad-to-sales ratios, and annual growth rates for ad spending and sales by company and industry.

R3 New Business League Global and US – March, 2021

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

The Organized Feedback Framework

Bruno Gralpois of Agency Mania Solutions walks us through a multi-dimensional approach to leveraging all feedback opportunities to drive improvement of client-agency partnerships.

Creative Monitoring Services |

Research Services

Check out this list of creative monitoring services compiled by 4A’s Research.

CMO Tenure Study: Progress for Women, Less for Racial Diversity

Research Services

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers continues to decrease.

Manny Awards

Research Services

Med Ad News announces the winners of the 2020 Manny Awards, celebrating the best in the healthcare communications industry.

Small Donations, Personal Interests | Consumer Charitable Donation Habits

Research Services

4A’s Research, in partnership with Researchscape, surveyed 1,031 people to learn more about charitable donation habits.

GumGum Announces $75M investment from Goldman Sachs Growth

4A's Member

Partner Member GumGum, a global contextual advertising technology company, today announced a $75 million investment by Goldman Sachs Growth to accelerate the growth of its sophisticated contextual intelligence advertising product suite.