4A’s Submits Written Comments to FTC Rulemaking to Strengthen COPPA Regulations

On March 11, 2024, the 4A’s submitted written comments to the Federal Trade Commission’s (FTC) proposal to modify the Children’s Online Privacy Protection Rule (“COPPA Rule”), a set of regulations that implement the Children’s Online Privacy Protection Act (“COPPA”) statute. COPPA imposes certain requirements on operators of websites or online services directed to children under […]

California Privacy Agency Advances Draft Privacy Regulations |

On March 8, 2024, the California Privacy Protection Agency’s (CPPA) board advanced new draft regulations that implement the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”) on policy areas including automated technology and privacy risk assessments. The board vote to move forward with the new draft regulations on data risk […]

New Hampshire Governor Enacts New State Privacy Law |

On January 18, 2024, the New Hampshire legislature passed SB 255, a new state omnibus privacy law. The bill, the New Hampshire Privacy Act (NHPA) moved to the state’s Governor Christopher Sununu (R) for consideration and was signed on March 6, 2024. The new privacy law goes into effect on January 1, 2025 and will […]

R3 New Business League Global and US – January 2024

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

Multi-Currency National TV Demo-Base Ratings Not Ready For Prime Time

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While agencies are carefully assessing alternative currency initiatives, the 4A’s Measurement Committee believes that the advertising industry is not yet prepared to move to multi-currency national TV demo-based ratings in 2024. There are a multitude of factors and barriers that appear likely to prevent the adoption of additional currency solutions in the marketplace. This 4A’s […]

VML’s Trailblazers of Tomorrow Report

Digital natives are not digitally exclusive, as Gen Alphas enjoy the in-store shopping experience just as much as online   US. 27th February 2024: Assumptions about Generation Alpha (6-16 year-olds) may need to be upended as research finds these digital natives are far from digitally exclusive, with the vast majority enjoying shopping in-store (78%) almost […]

“Why is process so damn hard?” —Brett Harned

In this piece, Why is process so damn hard? (© Medium, November 15, 2023), Brett Harned aims to identify seven challenges that often hold agencies back from being the best they can be while offering tips to curb these common pitfalls.  

Navigating the Health Data Privacy Landscape: A Guide for Agencies |

4A’s and CHC Member-Exclusive Guidance The healthcare and data privacy landscape in the United States has been changing dramatically in recent years driven by various developments, key among them the Supreme Court’s decision in Dobbs v. Jackson. The absence of a comprehensive federal-level privacy law in the U.S and the growing patchwork of omnibus state […]

A CMO’s Wake-up Call

CMOs desperately need to shift their mindset from focusing on who the right partner is to how to operate and make any partnership successful.

Neutronian Exclusive Offer |

The 4A’s is excited to offer you an exclusive discount from Neutronian. For 4A’s Members Only

Super Bowl 2024 | The Game, The Ads, The Post-Game Actions

Find out the top 2024 Super Bowl ads and why, according to 4A’s Research annual Super Bowl Survey.

State Appeals Court Rules California Privacy Regulations Can Take Effect Immediately |

On February 9, 2024, the California 3rd District Court of Appeals reversed a state trial court decision that delayed enforcement of the California Privacy Rights Act (CPRA) regulations by one year. The appeals court decision means that now all final CPRA regulations are immediately enforceable, as opposed to a March 29, 2024 deadline imposed by […]