The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that we could share with 4A’s members as they begin thinking about their 2018 new business plans.
The start of a new year brings reflection on the past and a look towards the future, making it just the right time to predict what trends will make an impact in 2020.
Marsha Appel, SVP, 4A’s Research looks at the history of house agencies to gain perspective on the current era of in-housing.
Includes salary data from agencies of all sizes The 2019 Employee Compensation final report, showing salaries as of May 2019, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 276 member agency offices providing data on more than 30,000 salaries for 234 job titles in 19 […]
IAB Europe names its predictions of brand advertising topics for 2020, which include mindful marketing, audio advertising, and personalized experience. Check out the other advertising topics, plus predictions from IAB’s Programmatic Trading Committee and Research Committee.
GroupM has released its latest forecast of global ad spend across more than 60 territories
LinkedIn predicts the top 20 trends for 2020 on topics including the environment, economies, and the workplace.
Does your agency have a position? Michael Gass of Fuel Lines explores why agencies should undergo the difficult task of positioning. Benefits include allowing your agency to stand out from your competitors.
The World Federation of Advertisers (WFA) shares its forecast of global media cost inflation rates in 2020. See the stats for TV, radio, newspapers, magazines, outdoor, online display, and online video.
Fiserv reveals how retailers fared during this year’s Black Friday event.