Agency Search Consultants Provide “One Piece of Advice” for Agencies (2020) |

The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that we could share with 4A’s members as they begin thinking about their 2018 new business plans.

Insights from 4A’s Research | Top Consumer Trends for 2020

Research Services

The start of a new year brings reflection on the past and a look towards the future, making it just the right time to predict what trends will make an impact in 2020.

10% off Passes to Kindred |

4A's Partnerships

The 4A’s is excited to offer you a 10% discount from Kindred. For 4A’s Members Only

50% Discount from SafeGuard |

4A's Partnerships
4A's AAP SafeGuard

The 4A’s is excited to offer you 50% discount from SafeGuard. For 4A’s Members Only

Defining Moments in Agency History | In-Housing In-Context

Research Services

Marsha Appel, SVP, 4A’s Research looks at the history of house agencies to gain perspective on the current era of in-housing.

2019 Employee Compensation report completed |

Management Services

Includes salary data from agencies of all sizes The 2019 Employee Compensation final report, showing salaries as of May 2019, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 276 member agency offices providing data on more than 30,000 salaries for 234 job titles in 19 […]

2020 Trends – IAB Europe Brand Advertising Topics |

Research Services

IAB Europe names its predictions of brand advertising topics for 2020, which include mindful marketing, audio advertising, and personalized experience. Check out the other advertising topics, plus predictions from IAB’s Programmatic Trading Committee and Research Committee.

GroupM Updates Worldwide Advertising Forecast |

4A's Member

GroupM has released its latest forecast of global ad spend across more than 60 territories

20 Big Ideas That Will Change Your World in 2020

4A's Partnerships

LinkedIn predicts the top 20 trends for 2020 on topics including the environment, economies, and the workplace.

Positioning is the Foundation for Ad Agency New Business |

Research Services

Does your agency have a position?  Michael Gass of Fuel Lines explores why agencies should undergo the difficult task of positioning.  Benefits include allowing your agency to stand out from your competitors.

WFA Outlook 2020 |

Research Services

The World Federation of Advertisers (WFA) shares its forecast of global media cost inflation rates in 2020. See the stats for TV, radio, newspapers, magazines, outdoor, online display, and online video.

Holiday Snapshot | Black Friday 2019

Research Services

Fiserv reveals how retailers fared during this year’s Black Friday event.