Read the original article from Cross Screen Media here Professor Karen Nelson-Field, Amplified Intelligence’s Founder and CEO, joins Cross Screen Media CEO Michael Beach to share her expertise on the Attention Economy and its effects on measuring media today. Watch the interview here and read the full transcript below.   Michael Beach: Karen, welcome to […]

The 4A’s is excited to offer you an exclusive discount from Adweek. For 4A’s Members Only

Agency Mania Solutions takes a closer look at the effect the coronavirus pandemic continues to have on partnerships between brands, agencies, and the broader marketing supply chain.

Pixalate complied research on app-ads.txt trends from Q1-Q4 2020 on apps in the Roku Channel Store.

Join LinkedIn on Friday, February 26th at 10am PT/1pm ET for a panel of pioneering marketers who are creating real change by bringing a purpose-driven mindset to their everyday work.

Vladimir Jones provides actions destination marketers can take to win audiences before the oncoming travel boom.

The intertwined issues of data privacy and security have never been more at the forefront of debate, both internationally and domestically. With the passage of the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA), it has become increasingly clear that legislators and regulators around the world are beginning to […]

What Is PRAM? PRAM is a joint-industry initiative to advance and protect critical functionalities like measurement and attribution for digital media and advertising, while safeguarding privacy and improving the consumer experience. With Google’s announcement in January that they would be ending support of third-party cookies in Chrome in two years and Apple’s recent announcement changing […]

The 4A’s has long been a strong advocate for the preservation of the full federal deductibility of advertising as a necessary business expense. This deductibility has been threatened as recently as 2017 when the Tax Cuts And Jobs Act was being debated. While the 4A’s and our allies were able to successfully preserve that deduction […]

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4A’s member OpenHuddle provides tips for producing creative briefs that win new business.

  Super Bowl LV was not only a highly anticipated game because the country was going to see two of football’s greatest compete for the coveted Lombardi Trophy, but as the first to be played during a global pandemic, America looked to the long awaited game-day ads to help bring some much needed light, laughter, […]