Join our webinar Going, Going, Gone Virtual: New Business Now

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With the understanding that every agency is experiencing different levels of new business activity during this coronavirus crisis, the one thing that’s undeniably true is that the way pitching is done has changed—virtually overnight. From primarily in-person to primarily virtual. Virtual pitching brings a new set of challenges and opportunities. To help agencies understand these […]

Marketing Through a Crisis: Balancing Business with Humanity

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Vladimir Jones provides tips on how to balance opportunity and data with humanity in this unprecedented time.

“Creativity can flourish amid chaos,” says 4A’s Kaplowitz

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In this interview with Beet.TV—conducted, naturally, via Zoom—Marla Kaplowitz, President & CEO of the 4A’s, says the creative agencies are pivoting quickly during the crisis, scrapping advertising that is out of step with social distancing and other realities of the pandemic. This shift is fostering a period of creativity, Kaplowitz says, where taped productions are […]

The Drum: Havas CCO Harry Bee on how he’s helping clients deliver ‘in-home’ creative

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“When you’re dealing with a situation that has no map, we need to create the map—and the map is created through creativity,” Havas CCO Harry (“Bee”) Bernstein tells The Drum. “I believe in the power of creativity. That’s why I took this career and now…creativity is needed more than ever.” In this interview, Bernstein shares […]

Campaign Asia: Lessons from a lockdown (beyond getting out of your PJs)

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Sean Donovan, president of TBWA Asia, shares six pieces of advice in Campaign Asia for work during the crisis, based on the wisdom of John Maynard Keynes, Sir Alex Ferguson, Eeyore, and Yoda.

Local Agency Launches Campaign to “Stop the Strain” on Hospitals and Workers

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To help reduce the growing strain on U.S. health systems and workers, Lewis Communications today launched a nationwide public awareness campaign and pledge to urge all Americans to stay at home and “Act Contagious.”

Building Stronger Partnerships with eTraining

Agency Mania Solutions highlights the importance of online training for building productive agency-client partnerships.

The Social Distancing 7: Media Channels That Will Grow During The COVID-19 Outbreak

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by Jeff Larson , Op-Ed Contributor, March 24, 2020 Original article linked here As Americans focus on health and safety during the COVID-19 outbreak, they are sheltering in place and working from home — and about to set records in media consumption. In 2019, prior to the outbreak, Nielsen reported the average U.S. consumer watched, read or […]

What It Means to Be An Account Leader in 2020

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By Matt Stiker “Unprecedented” is the word I keep hearing about the coronavirus crisis, and the impact it’s already had on our personal and professional lives in such a brief period of time. In times like these, we all have people, places, or things we turn to that help us get through the challenges and […]

Campaign: how agencies are working to keep their staffs’ spirits up

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Campaign editor Lindsay Stein surveys agency leaders on how to maintain and boost staff morale during the coronavirus crisis, including some of the top brass from several 4A’s member agencies: Devika Bulchandani, President of McCann North America; Beth Ann Kaminkow, Global CEO of Geometry; Adam Gerhart, U.S. CEO of Mindshare; and Andy Pray, Founder of Praytell. Need something to listen to while you read? Stein’s […]

CARES Act Economic Stimulus Plan: What Does It Mean For Agency Relief?

On Wednesday, March 25, the U.S. Senate passed the $2 trillion Coronavirus Aid, Relief, And Economic Security (CARES) Act, the largest federal response to a disaster in U.S. history. The final cost of the impact of the coronavirus, both to individuals and to businesses, will not be known for some time—but there’s no question it […]

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The 4A’s is excited to offer you a 15% Discount from Log-On For 4A’s Members Only