Originally published in Campaign US, February 11, 2019 By Oliver McAteer, Campaign US The Federal Trade Commission’s leader has confirmed he will be speaking at the 4A’s Decisions 20/20 conference as intense debates over privacy and data rumble on. Noah Phillips is at the heart of a government discussion on how the data used in marketing and […]

Originally published and posted on Ad Age, February 7, 2019 By Brian Braiker, Editor, Ad Age In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz, the president and CEO of industry trade body the 4A’s, joins this […]

With the rising popularity of CBD-infused products, 4A’s Research partnered with Critical Mix to find out consumers thoughts on and usage of such products. Read the exclusive survey results now!

Gfk MRI profiles owners of smart devices. Types of smart devices they own, psychographics, media habits, and best ways to reach them are highlighted.

Tim Williams of Ignition Group offers suggestions for rebuilding trust between agencies and clients.

Originally published in AdExchanger, January 31, 2019 By Allison Schiff, AdExchanger Attention: Attorney General, State of California Re: California Consumer Privacy Act You’re killing us here. Thanks, The advertising industry The California Consumer Privacy Act (CCPA) is set to take effect in 2020 and the advertising community is desperate for some clarification. On Tuesday, a coalition of ad trade […]

The 4A’s is excited to offer you Free Attribution Certification From C3 Metrics. For 4A’s Members Only

Frankfurt Kurnit Klein+Selz provides a handy summary of the legislative changes affecting hiring practices, employment agreements, employee classification, training, and more in California.

Originally published in Adweek, January 18, 2019 By Chick Foxgrover, EVP, Creative Technology and Innovation, 4A’s Just because everyone’s thinking about 5G doesn’t mean everyone understands what it is or what it might imply for their industries and brands. You might have a better idea if you’d attended CES where it was a hot topic. For […]

Market Force reveals consumers’ favorite casual dining restaurants in a variety of categories, including pizza, Italian, steak, seafood, buffet, and breakfast.

New York employers may still be reeling from all of the employment law changes in 2018. Moses & Singer discusses ten important changes in the law employers want to make sure they are implementing in 2019.

Clever Real Estate surveyed Americans who are planning to buy a home in the next year to learn how Millennial values, expectations, and methods are different from Baby Boomers and Gen Xers.