Forbes original post For one week back in January, the biggest marketing story of the year was Google’s decision to give third-party cookies the boot: By 2022, the company announced, it would join Safari and Firefox and block third-party cookies in Chrome. The Association for National Advertisers (ANA) and 4A’s were quick to sound the alarm and […]

Read the original insight article from Yes& here   Fourteen Yes&ers attended this year’s 4As StratFest, an event that celebrates and recognizes the best strategic thinking in marketing, media, and advertising around the world.  What were some of the key takeaways?   You should know your client so well that you never have to “start” […]

Read original Forbes article here   While the advertising industry is still predominantly white, agencies are hoping to increase diversity through new discussions and actions.   A key advertising trade organization is hoping to use new survey data about diversity to improve the industry and foster dialogue. The results—collected by the 4As from 165 agencies representing […]

The 4A’s is debuting a program called Vanguard in November that’s focused on helping Black people in mid- to senior-level roles prepare for and achieve executive leadership positions. The inaugural Vanguard program is set to begin Nov. 2 and wrap up on Oct. 31, 2021. Dozens of agencies, including BSSP, FCB, Initiative, Leo Burnett, R/GA and Spark […]

Read original MediaPost article here:     While companies have spent the last few months scrambling to add diversity to their marketing efforts, new research from Getty Images shows that when it comes to visuals, consumers have very different ideas about inclusivity than your typical art director. Nearly 80% of the people Getty polled around […]

View a selection of helpful docs, pdfs, resources, attachments, and more on this page.  This resource page will be updated regularly as more materials become available.    

Acosta examines new eating habits and plans for eating out post-COVID-19.

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New Business […]

In order to promote a more diverse and equitable media ecosystem, the 4A’s Advertiser Protection Bureau presents the following Media Responsibility Principles. The Principles are designed to, among other things, encourage the dissemination of factual, accurate information and to combat the spread of misinformation and hate speech. Advertisers and agencies are encouraged to support publishers that […]

  Original Article from The Drum ‘It’s too difficult to find talent’ is a common refrain. However, each day, there are new avenues for finding skilled employees from nearly every background. Here are three resources for agencies and brands to consider. The advertising and marketing industry has pledged to diversify its employee base. Yet a […]

Please use this resource center for easy access to things like: Troubleshooting Links Online Training Insights & Trends Tools Content will be refreshed regularly. Contact Support Provide basic information on the help you need, and you will be guided to support options (phone, email or online chat) *Note: Phone support is generally available during customer […]

The 4A’s is excited to offer you 25% discount on Kantar Consulting’s US MONITOR Agency Subscription. For 4A’s Members Only