1. What goes on at Face of Talent? For maip fellows, The Face of Talent is a five-day program marking the culmination of an extensive internship to prepare them for an entry-level agency role. For agency recruiters, resource managers, and other talent professionals, Face of Talent offers two days of face time with the 2019 […]
MAGNA releases its most recent ad forecasts. Top global and U.S. findings are featured.
Beverage Industry ranks the top 100 beverage companies with distribution in the U.S. by revenue.
Signs.com surveys people’s awareness of ad personalization, which platforms they see it the most, and when they think those ads cross the privacy line.
Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is decreasing.
GroupM has released its latest forecast of global ad spend across more than 60 territories through the end of 2019 and into 2020.
These media buyers offer ad placement services in foreign markets.
The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]
Engage for Good announces the winners of the 2019 Halo Awards, North America’s highest honor for corporate social initiatives and cause marketing.
The 4A’s is pleased to introduce the Brand Safety Playbook, designed to help you reduce your agency’s overall risk profile in the digital landscape, so you can focus on executional excellence, building brand equity, and performance. This is an industry-leading effort to create cohesive guidelines for brand safety across fraud, malware, and content adjacencies, giving […]
The 4A’s joins advertising trades to voice concerns over the Data Transparency and Privacy Act in Illinois.