The Most Powerful Platform is… TV

Third Party Content

With the Upfronts fast approaching, TV is going through an evolution, embracing and adapting to the opportunities that digital consumption brings with it. The FreeWheel Council for Premium Video recently hosted a roundtable discussion with senior media executives on how TV is evolving to become a robust, converged platform to meet the needs of marketers. Read about the highlights and key takeaways in this post from FreeWheel’s VP of Global Agency, Brand & Industry Relations James Rothwell. 

Blogging For Agency New Business

Research Services

RSW/US explains why there’s no question that blogging is good for new business.

Manny Awards

Research Services

Med Ad News announces the winners of the 2018 Manny Awards, celebrating the best in the healthcare communications industry.

4 Principles for Creating Video Ads that Drive Conversions

Third Party Content

Learn how to deliver thoughtful creative to relevant audiences for successful direct response video ad campaigns.

Achieving effective collaboration

Agency Mania Solutions explores five ways for advertisers and agencies to overcome common relationship struggles that get in the way of effective collaboration.

2018 Smart Home Report

A series of articles highlights findings in GfK’s new Smart Home report.

Taking Stock with Teens

Research Services

Piper Jaffray releases its semi-annual report featuring teen shopping behaviors, spending patterns, and top fashion & beauty and restaurant brands.

Influence by the Numbers: The True Impact of Cross-Social Influencer Marketing

Research Services

FullScreen and Shareablee partnered to study the impact and effectiveness of influencer marketing.

Aspire to Agency Leadership? Start Your Prep Now.

Learning & Development

Are you ready to prepare for the next stage in your agency career and gain expertise in the four key areas of leading people, leading clients, leading growth, and leading the business?

Confused About Organic Versus All-Natural? You’re Not Alone

Check out this survey from kNOW Instant Insights to learn consumer buying behaviors and attitudes towards organic foods, as well as top brands.

CMO Average Tenure Increase to 44 Months

Research Services

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers is increasing.

4A’s Advertising Assurance Forum 2018 Report

On Monday, March 19, 2018, nearly 100 senior level executives from across the industry gathered at the 4A’s Advertising Assurance Forum held at Horizon Media’s offices in New York City.