JPC 2019 Commercials Contracts: Memorandum of Agreements

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The industry’s Joint Policy Committee (JPC) has completed negotiations with SAG-AFTRA and agreed upon new commercials contract terms. This correspondence provides links to the JPC website which contains information pertaining to the 2019 commercial contracts terms: 2019 Commercials Contracts MOAs and Summary of Agreement The information that is posted on the JPC website includes a summary […]

Relationship Management Counseling Pilot Survey

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4A’s has completed a pilot survey on relationship management counseling, with 62 New Business Committee members participating, to explore this counseling’s effects on client tenure and retention rates. While the overall low usage of relationship management counseling makes it difficult to draw conclusions from the survey, its results reveal an opportunity to increase the use […]

New From 4A’s Guidance: 4A’s Relationship Management Best Practices Guidance

Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship. Having a powerful relationship-management program can help you get your relationship off to a good start and stay on track. Relationship management is how you keep winning […]

Industry SAG-AFTRA Talent Union Negotiations Update

Management Services

The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.

2018/2019 Leave Benefits Report

4A's Benefits

A survey on Leave Benefits covering Separate vacation, Sick, and Personal Days Off Policies, Paid Time Off (PTO) Policies, Unlimited Days Off Policies, Bereavement days, Volunteer days and Summer hours in 4A’s agencies. Available for sale to 4A’s members ONLY.  Please download the order form and email to HMiranda@4As.org.

2018 Employee Compensation Study Completed

The 2018 Employee Compensation final report, showing salaries as of May 2018, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 333 member agency offices providing data on over 30,000 salaries for 233 job titles in 19 job categories.

JPC Notice to Agency Authorizers & SAG-AFTRA Signatories + Production Planning Considerations

Production Services

The Joint Policy Committee has issued an important notice pertaining to the 2019 SAG-AFTRA commercials contract considerations. All 4A’s creative, production, business affairs and legal community leaders are urged to carefully review this information.

Google User ID Update – July 17, 2018

Media Services

On April 27th Google announced that as of May 25th, the Doubleclick User ID would no longer be available in data transfer reporting from its Ad Server (DCM) and its DSP (DBM) for users in the European Economic Area. Google will also remove cookie IDs and User list names from data transfer from its exchange (AdX). Eventually this will roll out globally.

$9.9 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders

4A's Benefits

2017 was another great year for the 4A’s Workers’ Compensation Program, with covered payroll remaining steady at $10.3 billion, and insured employees of 152,000. The 4A’s Captive continues its favorable claims trend while insuring more payroll for less premium in 2017. This overall reduction in the cost of insurance has provided a cash flow benefit during the policy year, while still providing a dividend.

California Passes Nation’s Strictest Privacy Law

Government Relations

Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.

The 4A’s Announces Board Shifts and Appointments

Marketing & Communications

The 4A’s, the leading trade organization for marketing communication agencies, today announced several notable shifts and appointments to its board of directors. Effective immediately, Sharon Napier, CEO of Partners + Napier, has moved from board secretary/treasurer to the co-vice chair role left vacant last year by Greg Stern, following the BSSP CEO’s appointment to 4A’s chairman. Christine Fruechte, CEO of Colle McVoy, replaces Napier as secretary/treasurer.

Do You Have an Advertising-Related Legal Question?

The 4A’s legal consultation program is now in its 18th year. The feedback from the participating law firms and the 4A’s members who have utilized this service has been excellent.