Beyond The Pledge: Embracing Data Transparency

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Data transparency is critical to address the equity, diversity and inclusion challenges all businesses face   On this episode of Beyond the Pledge, Jai Tedeschi, R/GA’s vp, global executive director, culture & operation, sat down with Marla Kaplowitz, CEO of the 4A’s, and Sean Lyons global CEO of R/GA to discuss the importance of data transparency […]

R/GA and 4A’s Join Forces with Adweek for the EDI Podcast Series: Beyond the Pledge 

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The four-part series featuring honest conversations about accountability ahead of the one-year mark of the world’s racial reckoning    New York, NY–March 24, 2021–R/GA and the 4A’s, in partnership with Adweek, today launched a four-part podcast series on Spotify called Beyond the Pledge: Advancing EDI within the Ad Industry that will discuss equity, diversity and […]

Beyond the Pledge: Equity in Advertising

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R/GA’s Jai Tedeschi chats with the 4A’s Simon Fenwick about systemic issues rooted in organizations   There was a groundswell of support in corporate America last summer on issues of diversity, equity, and inclusion following the murder of George Floyd and the demonstrations that followed. Companies quickly reacted by updating their policies, with some releasing […]

Ad World Looks To The Future Of Work Post-Covid

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2021 will bring new challenges in navigating hybrid workplaces   It’s been one year since COVID lockdowns sent the ad world remote—­the antithesis of the handshake deals and late-night pitch preps that have long characterized the industry. While there have certainly been plenty of challenges in collaborating via screens and navigating pitches and client meetings […]

‘Location-based identity is no longer valid’: Firms say remote working has eroded geographical barriers

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The rise of working from home has meant that people are working from anywhere and everywhere. As long as deadlines get met, invoices get paid and Zoom backgrounds are sufficiently professional looking, geography has come to mean very little to some bosses — which is why places like 80-degrees-and-sunny Miami have become such hot destinations in the […]

4As Report: Agencies Stepped Up In Times Of Trouble

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A new study from the American Association of Advertising Agencies finds that member agencies feel a sense of accomplishment about how they stepped up to help clients navigate the challenging, difficult and transforming marketing landscape wrought by the pandemic over the past year. Agencies also believe that clients recognize their work that in many cases […]

Shaquille O’Neal Co-Founds New Ad Agency Focused on Diversity

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Called Majority, the agency will strive for a talent pool that’s 75% “black, brown, women and LGBTQ,” says Omid Farhang, co-founder and CEO   Basketball legend Shaquille O’Neal has become known since retiring from the game for his prolific work as a celebrity pitchman, working in front of the camera to help brands including Papa […]

The Ad Council and COVID Collaborative Reveal ‘It’s Up To You’ Campaigns to Educate Millions of Americans about COVID-19 Vaccines

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Major brands, media companies, community-based organizations, faith leaders and other trusted messengers to extend reach of message across all channels with a focus on Black and Hispanic communities, who have been hit hardest by the pandemic.   DOWNLOAD THE PLAYBOOK HERE   New York, NY, February 25, 2021 – The Ad Council and COVID Collaborative today […]

Tech Industry Challenges Maryland Online Ad Tax

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Lawsuit argues state’s newly enacted tax on digital advertising revenue represents an improper levy on the internet   WASHINGTON—Groups representing major tech companies filed a lawsuit Thursday challenging Maryland’s new online advertising tax, contending it is an improper levy on the internet. The suit in U.S. District Court in Maryland challenges the state’s recently enacted […]

Video: Marla Kaplowitz Looks Forward and Back: Legends & Leaders Interview

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Marla Kaplowitz, President and CEO of the 4A’s, has emerged as one of the advertising community’s most important, eloquent and outspoken activists. In this Legends & Leaders conversation, Jack Myers leads an engaging deep dive into Marla’s passions, mentors and vision for the future of advertising. Watch the full video interview on MediaVillage here.    […]

The 4A’s Welcomes New Board Directors To Organization

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NEW YORK, Feb. 11, 2021 /PRNewswire/ — The American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications industry, announced today the appointments of Vita M. Harris, Chief Strategy Officer, FCB Global; Kate MacNevin, Global Chairwoman & CEO, MRM; and Megan Pagliuca, Chief Activation Officer, Omnicom Media Group; to its Board of Directors […]

TikTok advances faster than social rivals on media responsibility measures

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Social-media platforms have improved in Mediabrands’ periodic measure of responsible behaviour, with TikTok leading the way. But work remains to be done.   Top social platforms have significantly improved in their adherence to 10 principles of media responsibility – but not all are making progress at the same rate. The latest Media Responsibility Index from IPG […]