Equity & Inclusion in Action

  Dear Industry Leaders, With great intentions I began this journey of collecting and developing content, information and commentary to help the industry maintain the importance of DE&I during and post COVID-19. And then, the murder of George Floyd once again raised the concerns that have plagued this country for generations. The murder of a […]

It’s Time to Do What Matters

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To the Black agency professionals calling for change—we hear you. There is no forum or conversation more important than the industry’s response to systemic racism. It’s time to solve the longstanding diversity issues in our industry. BLACK TALENT MATTERS. BLACK CAREERS MATTER. The 4A’s and its members must now come together to solve the pervasive […]

“Enough is enough” is not enough

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Dear 4A’s members, In this deeply painful year for our industry and our country, the past two weeks have been heartbreaking to bear. As a nation, together witnessing violence against Black Americans, we are all confronting shock and trauma that many endure every day: the unacceptable weaponization of racism against people of color and specifically […]

4A’s Board names new Chair, Vice Chair, and six members

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The 4A’s is proud to announce our new Chair and co-Vice Chair of the Board of Directors, as well as six directors. Two sitting directors at large on the 4A’s board are taking on new roles.     Barry Wacksman     Abbey Klaassen      Sharon Napier   Barry Wacksman, Vice Chairman, Global Chief […]

4A’s Benefits announces Captive Medical Insurance webinars

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Have you faced your health-insurance renewal each year feeling you have little control, limited claims information or transparency, and a lack of options for your next policy year? Are you seeking a long-term solution to these issues? If your employee group size is more than 100 eligible lives (or slightly fewer anywhere outside New York […]

4A’s responds to Nielsen’s revised TV ratings methodology

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As has been recently reported, Nielsen has announced its intention to combine national in-home and out-of-home TV viewership into a single data stream, for use in calculating ratings and inventory pricing at the start of the 2020-21 broadcast TV season. Both C3 and C7 ratings will be affected. This will take information previously available as […]

Gaming and the Future of Experience Design |

“Gaming and the Future of Experience Design,” a new report from the 4A’s and Critical Mass, outlines how gaming, the world’s largest and fastest-growing entertainment industry, is set to change the face of advertising and marketing. Find more details here. By clicking the download button and receiving this document you are agreeing to be added […]

Engineering trust: The 4A’s reports on the 2020 Consumer Electronics Show

2020 feels very much like a year of recalibration for the tech-driven future. The news is everywhere about public attitudes towards the commercial use of personal data, the manipulation of information, and the real dangers of network and data breaches. We still lavish attention and cash on the expectation of better experiences, convenience, and delight […]

The 4A’s 2019 Year in Review

Marketing & Communications

Look back at 2019…and look ahead at 2020   Dear 4A’s Members, In the Quantum Age of Marketing, the 4A’s continues to vocally champion and vehemently support the value you bring and the growth you create on behalf of clients. Your continual drive to push the industry forward helps brands build meaningful connections with consumers […]

2019 Employee Compensation report completed |

Management Services

Includes salary data from agencies of all sizes The 2019 Employee Compensation final report, showing salaries as of May 2019, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 276 member agency offices providing data on more than 30,000 salaries for 234 job titles in 19 […]

Mid-Sized Media Agencies Fall Summit 2019: recap and resources |

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4A’s APB releases Brand Safety Playbook OTT/CTV guidance

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The 4A’s Advertiser Protection Bureau (APB) is pleased to introduce Brand Safety for OTT/CTV: An Addendum to the 4A’s Brand Safety Playbook, a supplement to the 2019 Brand Safety Playbook that focuses on the over-the-top (OTT) and connected TV (CTV) advertising platforms. The rising consumer adoption of and brand investment in OTT and CTV creates […]