Member Bulletin: 4A’s Introduces Privacy Central Wiki

Dear 4A’s friend, As you likely know, the California Consumer Privacy Act (CCPA) will take effect on January 1, 2020. It comes on the heels of the General Data Protection Regulation (GDPR) in Europe and amid a focus on all areas of privacy by agencies, marketers, the media, consumers, and government. Because of the many […]

Member Bulletin: 4A’s Releases The Transformation Imperative for Agencies in the Quantum Age |

The 4A’s has released The Transformation Imperative for Agencies in the Quantum Age, exclusive to 4A’s member agencies, to support agencies making the crucial decisions, commitments, and changes to transform.

$8.8 Million Dividend to be Paid to 4A’s Workers’ Compensation Program Policyholders

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  2018 was another great year for the 4A’s Workers’ Compensation Program, with covered payroll remaining steady at $10.5 billion, and insured employees of 151,000. The 4A’s Captive continues its favorable claims trend while insuring more payroll for less premium again in 2018. This overall reduction in the cost of insurance has provided a cash […]

4A’s Annual Employee Compensation Survey

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The 4A’s is pleased to release the 2019 update to our annual Employee Compensation Survey (also known as the 4A’s Salary Survey). We have included two new titles to this year’s questionnaire, Creative Resource Manager in the General Advertising-Creative section and Use Experience Manager in the Interactive/Digital-Production section. We are now asking 4A’s members to […]

4A’s Releases Report: “The Quantum Age of Marketing”

4A’s Releases Report on Adapting Your Business to Change for Today and Tomorrow   The 4A’s today releases The Quantum Age of Marketing: How to Future-Make Yourself and Your Business In An Era of Rapid Change. In today’s “quantum age of marketing,” the advances of technology are rapidly evolving, impacting every area of our lives […]

4A’s Support for Advertising Self- Regulation through New BBB National Programs Organization

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As you know, the 4A’s works to advance the success of the advertising industry in part through our support and stewardship of advertising self-regulatory programs. For almost 50 years, the advertising industry has supported advertising self-regulatory programs that  have earned the well-deserved reputation as the “gold standard” for self-regulation and been recognized in the US […]

4A’s Releases Exclusive “Agency Technology Infrastructure and Investment” Paper |

The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.

4A’s Board of Directors Adds Two Board Members

Agency Relations & Membership

NEW YORK, NY — The 4A’s Board of Directors announced it will add two members: Nick Brien, CEO, Dentsu Aegis Network, Americas; and Erin Matts, CEO, Hearts & Science, U.S. Nick Brien has more than 30 years’ industry experience in leading global roles including CEO of McCann Worldgroup, Global CEO of iCrossing, and President of […]

4A’s Releases “Measurement Priorities: The Agency Perspective”

The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]

4A’s Introduces Brand Safety Playbook

The 4A’s is pleased to introduce the Brand Safety Playbook, designed to help you reduce your agency’s overall risk profile in the digital landscape, so you can focus on executional excellence, building brand equity, and performance. This is an industry-leading effort to create cohesive guidelines for brand safety across fraud, malware, and content adjacencies, giving […]

What Agencies Need to Know about the California Consumer Privacy Act |

The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.

JPC 2019 Commercials Contracts: Memorandum of Agreements

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The industry’s Joint Policy Committee (JPC) has completed negotiations with SAG-AFTRA and agreed upon new commercials contract terms. This correspondence provides links to the JPC website which contains information pertaining to the 2019 commercial contracts terms: 2019 Commercials Contracts MOAs and Summary of Agreement The information that is posted on the JPC website includes a summary […]