Do You Have an Advertising-Related Legal Question?

The 4A’s legal consultation program is now in its 18th year. The feedback from the participating law firms and the 4A’s members who have utilized this service has been excellent.

Member Bulletin: 4A’s Announces New Positioning

Marketing & Communications

In this member bulletin, 4A’s shares information about the 4A’s new positioning, including the new 4A’s Promise and updated member Code of Conduct.

“Is President Trump Good for the Advertising Business?”

Government Relations

Please join Dick O’Brien, Executive Vice President, Director of Government Relations, at a 4A’s Town Hall from 12-12:45PM EST on Thursday, February 1st. Learn how the government had a major impact last year on such agency fundamentals as the cost of advertising, the accessibility of data for media targeting, the required level of overtime pay for employees, and the cost of employee health insurance.

Member Bulletin: EU General Data Protection Regulation Bulletin

New guidance has been announced on EU General Data Protection Regulation (GDPR) for those agencies engaged, or planning to engage, in serving the EU market. This new regulation, which goes into effect on May 25, 2018, will alter the rules and restrictions related to collecting and processing personal data for agencies, both on behalf of clients, and for your own purposes.

4A’s Membership Survey Executive Summary

Marketing & Communications

In this member bulletin, 4A’s President & CEO Marla Kaplowitz shares results of the recent 4A’s member survey and what they mean for the direction of the organization.

4A’s Analysis of Agency Costs Survey Report

The 83rd Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2016 agency data, is now available. Download the order form here.

8th Annual “Rise and Shine” Event Presented by the 4A’s and Coblentz Patch Duffy & Bass LLP – Thursday, October 26th

Agency Relations & Membership

West coast members are invited to a morning gathering of senior advertising, and other marketing communication executives from the U.S. and abroad, for discussion on a wide-range of topics.

4A’s 2017 Employee Compensation Study

The 2017 Employee Compensation final report, showing salaries as of May, 2017, is now available. The study includes salary data from agencies of all sizes, reflecting the responses of 314 member agency offices providing data on 32,400 salaries for 233 job titles in 19 job categories.

Member Bulletin: 4A’s Appoints Greg Stern as New Board Chair

Marketing & Communications

This bulletin was sent to 4A’s Members on Thursday, September 28, 2017. It offers additional details beyond the related press release, and names the incoming board of directors.

Marla Kaplowitz: Participate in the 4A’s 2017 Member Survey

Agency Relations & Membership

The 4A’s is asking all members to participate in a short 10-minute survey, designed to help us understand how we can better serve your agency today and in the future.

A Message from Incoming 4A’s CEO & President, Marla Kaplowitz

Marketing & Communications

As she prepares for an official start on May 8, the 4As incoming CEO shares some remarks on her focus and priorities.

Special 4A’s Member Benefit: Complimentary Live Streaming from Transformation 2017

Marketing & Communications

As a special benefit, 4A’s members will have complimentary access to a live video stream of most of Transformation 2017’s most exciting panels and sessions.