The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.
The 2018 Employee Compensation final report, showing salaries as of May 2018, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 333 member agency offices providing data on over 30,000 salaries for 233 job titles in 19 job categories.
The Joint Policy Committee has issued an important notice pertaining to the 2019 SAG-AFTRA commercials contract considerations. All 4A’s creative, production, business affairs and legal community leaders are urged to carefully review this information.
On April 27th Google announced that as of May 25th, the Doubleclick User ID would no longer be available in data transfer reporting from its Ad Server (DCM) and its DSP (DBM) for users in the European Economic Area. Google will also remove cookie IDs and User list names from data transfer from its exchange (AdX). Eventually this will roll out globally.
2017 was another great year for the 4A’s Workers’ Compensation Program, with covered payroll remaining steady at $10.3 billion, and insured employees of 152,000. The 4A’s Captive continues its favorable claims trend while insuring more payroll for less premium in 2017. This overall reduction in the cost of insurance has provided a cash flow benefit during the policy year, while still providing a dividend.
Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.
The 4A’s, the leading trade organization for marketing communication agencies, today announced several notable shifts and appointments to its board of directors. Effective immediately, Sharon Napier, CEO of Partners + Napier, has moved from board secretary/treasurer to the co-vice chair role left vacant last year by Greg Stern, following the BSSP CEO’s appointment to 4A’s chairman. Christine Fruechte, CEO of Colle McVoy, replaces Napier as secretary/treasurer.
The 4A’s legal consultation program is now in its 18th year. The feedback from the participating law firms and the 4A’s members who have utilized this service has been excellent.
In this member bulletin, 4A’s shares information about the 4A’s new positioning, including the new 4A’s Promise and updated member Code of Conduct.
Please join Dick O’Brien, Executive Vice President, Director of Government Relations, at a 4A’s Town Hall from 12-12:45PM EST on Thursday, February 1st. Learn how the government had a major impact last year on such agency fundamentals as the cost of advertising, the accessibility of data for media targeting, the required level of overtime pay for employees, and the cost of employee health insurance.
New guidance has been announced on EU General Data Protection Regulation or GDPR for those agencies engaged, or planning to engage, in serving the EU market. This new regulation, which goes into effect on May 25, 2018, will alter the rules and restrictions related to collecting and processing personal data for agencies, both on behalf of clients, and for your own purposes.