The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.
NEW YORK, NY — The 4A’s Board of Directors announced it will add two members: Nick Brien, CEO, Dentsu Aegis Network, Americas; and Erin Matts, CEO, Hearts & Science, U.S. Nick Brien has more than 30 years’ industry experience in leading global roles including CEO of McCann Worldgroup, Global CEO of iCrossing, and President of […]
The 4A’s has just published Measurement Priorities: The Agency Perspective, the collective points of views across top research leaders throughout the network media agencies. The discussion centers around what a new media measurement solution should include and identifies the agency priorities for a new solution. The industry is at a crossroads when it comes to […]
The 4A’s is pleased to introduce the Brand Safety Playbook, designed to help you reduce your agency’s overall risk profile in the digital landscape, so you can focus on executional excellence, building brand equity, and performance. This is an industry-leading effort to create cohesive guidelines for brand safety across fraud, malware, and content adjacencies, giving […]
The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.
The industry’s Joint Policy Committee (JPC) has completed negotiations with SAG-AFTRA and agreed upon new commercials contract terms. This correspondence provides links to the JPC website which contains information pertaining to the 2019 commercial contracts terms: 2019 Commercials Contracts MOAs and Summary of Agreement The information that is posted on the JPC website includes a summary […]
4A’s has completed a pilot survey on relationship management counseling, with 62 New Business Committee members participating, to explore this counseling’s effects on client tenure and retention rates. While the overall low usage of relationship management counseling makes it difficult to draw conclusions from the survey, its results reveal an opportunity to increase the use […]
Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship. Having a powerful relationship-management program can help you get your relationship off to a good start and stay on track. Relationship management is how you keep winning […]
The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.
A survey on Leave Benefits covering Separate vacation, Sick, and Personal Days Off Policies, Paid Time Off (PTO) Policies, Unlimited Days Off Policies, Bereavement days, Volunteer days and Summer hours in 4A’s agencies. Available for sale to 4A’s members ONLY. Please download the order form and email to HMiranda@4As.org.
The 2018 Employee Compensation final report, showing salaries as of May 2018, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 333 member agency offices providing data on over 30,000 salaries for 233 job titles in 19 job categories.
The Joint Policy Committee has issued an important notice pertaining to the 2019 SAG-AFTRA commercials contract considerations. All 4A’s creative, production, business affairs and legal community leaders are urged to carefully review this information.