4A’s Joins Advertising Trades To Oppose An Opt-In Requirement for the CCPA Versus The Current Opt-Out Requirement

The 4A’s and other advertising trade groups oppose overarching opt-in consent requirements in the CCPA. Read the comments now.

Relationship Management Counseling Pilot Survey

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4A’s has completed a pilot survey on relationship management counseling, with 62 New Business Committee members participating, to explore this counseling’s effects on client tenure and retention rates. While the overall low usage of relationship management counseling makes it difficult to draw conclusions from the survey, its results reveal an opportunity to increase the use […]

New From 4A’s Guidance: 4A’s Relationship Management Best Practices Guidance

Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship. Having a powerful relationship-management program can help you get your relationship off to a good start and stay on track. Relationship management is how you keep winning […]

4A’s Joins Advertising Trades To Oppose An Expanded CCPA Private Right Of Action That Would Include All Violations Of The CCPA, Not Just Data Breach

Read the comments the 4A’s and other advertising trade groups submitted regarding an opposition to an expanded CCPA Private Right of Action.

Industry SAG-AFTRA Talent Union Negotiations Update

Management Services

The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.

4A’s Presents Concerns with California Consumer Privacy Act (CCPA)

Government Relations

Alison Pepper, SVP, 4A’s Government Relations, delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the California Consumer Privacy Act. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.

Campaign US: FTC Commissioner Noah Phillips to speak at 4A’s Decisions 20/20

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Originally published in Campaign US, February 11, 2019 By Oliver McAteer, Campaign US The Federal Trade Commission’s leader has confirmed he will be speaking at the 4A’s Decisions 20/20 conference as intense debates over privacy and data rumble on. Noah Phillips is at the heart of a government discussion on how the data used in marketing and […]

While Optimistic And Enthusiastic About TV Attribution, Industry Leaders Want Better Visibility Into How Providers Are Approaching Measurement, Data and Implementation

Marketing & Communications

  CIMM and 4As Present TV Attribution Providers Study at 8th Annual CIMM Cross-Platform Video Measurement and Data Summit  New York, February 7, 2019 — While industry leaders express optimism and enthusiasm for TV attribution, they also are looking for greater visibility and understanding into how leading providers conduct the practice. The finding is part […]

Ad Age (Podcast): Marla Kaplowitz of the 4A’s is an Agency Cheerleader in a Difficult Season

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Originally published and posted on Ad Age, February 7, 2019 By Brian Braiker, Editor, Ad Age In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz, the president and CEO of industry trade body the 4A’s, joins this […]

AdExchanger: Ad Trade Orgs Appeal To California AG: Clarify Your Privacy Law, Please

Marketing & Communications

Originally published in AdExchanger, January 31, 2019 By Allison Schiff, AdExchanger Attention: Attorney General, State of California Re: California Consumer Privacy Act You’re killing us here. Thanks, The advertising industry The California Consumer Privacy Act (CCPA) is set to take effect in 2020 and the advertising community is desperate for some clarification. On Tuesday, a coalition of ad trade […]