The 4A’s and ANA Call for Adoption of IAB’s VAST 4.1 and Ad-ID® Standards

Marketing & Communications

These standards offer a significant step in developing more efficient workflows and provide the foundations for more granular data for advertising assets   NEW YORK, NY – December 12, 2018 –Together, Marla Kaplowitz, the CEO of the American Association of Advertising Agencies (4A’s) and Bob Liodice, the CEO of the Association of National Advertisers (ANA) […]

4A’S CEO: Unsubstantiated Claims against Agencies ‘Have Got to Stop’

Marketing & Communications

Originally published in Ad Age, December 7, 2018 Marla Kaplowitz opens up to Ad Age about the DOJ production probe’s impact on the industry and where the agency world goes from here. By Megan Graham, Ad Age Now that the Department of Justice cleared five holding companies of unfairly directing production business to their in-house departments, […]

‘Agencies aren’t getting enough credit’: 4A’s and ANA go head-to-head on in-housing

Marketing & Communications

Originally published in Campaign US, November 21, 2018 by Oliver McAteer, Campaign US Two of advertising’s most important titans went head-to-head to debate in-housing and the future of agencies. Marla Kaplowitz, president and CEO of the 4A’s, clashed with Bill Duggan, group executive vice president at Association of National Advertisers (ANA), during Campaign US’ Breakfast Briefing, in partnership […]

The Long and Winding Road of Diversity and Inclusion

4A's Member

By Jennifer Risi, Worldwide Chief Communications Officer, Ogilvy At the November 2018 3% Conference, leaders and influencers from across the creative world came together for a week of events, discussions, and networking focused on the divergence of creativity and diversity. Sadly, that intersection is all too uncommon; for those who don’t know, the 3% Movement […]

4A’s Comments on “Developing the Administration’s Approach to Consumer Privacy”

Government Relations

On Friday, November 9, 2018, the 4A’s submitted two sets of comments in response to the request for public comments on “Developing the Administration’s Approach to Consumer Privacy,” a September 26 notice by the National Telecommunications and Information Administration, a division of the U.S. Department of Commerce. The first set of comments focuses on a high-level […]

84% Less Fraud in TAG-Certified Distribution Channels, Study Shows

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released an updated analysis by The 614 Group that shows a reduction in fraud of more than 84 percent in TAG Certified distribution channels, compared with the broader industry average. Click here to view the […]

DAA Leads New Effort To Increase Transparency In Political Advertising

Government Relations

Just how big is the digital political advertising marketplace? According to the ad research group Burrell Associates, digital political advertising is expected to total almost $2 billion by the time the 2018 midterm elections are over, up from just $71 million in 2014. This explosion in growth is no surprise, given the amount of time American voters now spend in front of their laptops, mobile phones, and tablets.

Join the Effort to Rebuild Puerto Rico with Today, I’m Brave’s 100Roofs Project

Marketing & Communications

The 4A’s is proud to partner with Today, I’m Brave for the 100Roofs Project, a joint humanitarian effort with HEART 9/11 focused on aiding Puerto Ricans still suffering in the aftermath of Hurricanes Irma and Maria.

FTC Announces Plans to Hold Hearings On Competition and Consumer Protection in the 21st Century

FTC Announces Plans to Hold A Series Of Hearings On “Competition and Consumer Protection in the 21st Century” In late June the FTC announced plans to hold a series of hearings examining competition and consumer protection in the 21st Century. The Commission has indicated that the hearings will seek to discover “whether broad-based changes in […]

The Face of Talent 2018 Report

In early August, the 4A’s hosted its eighth annual The Face of Talent, recognizing and celebrating a diverse group of aspiring advertising hopefuls from across the 4A’s diversity and inclusion initiatives, along with educators and agency leaders who advocate and champion diversity across the marketing communications industry. It marked the first time the weeklong series of events took place under the banner of the 4A’s Foundation, which recently brought together programs including the Multicultural Advertising Intern Program (MAIP) and its alumni association, the 4A’s scholarship & grant program, and its high school initiatives, including two New York City–based public high schools: the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA).

4A’s, AAF, ANA and ARF Respond to U.S. Census Citizenship Question in Joint Statement

In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”

Google User ID Update – July 17, 2018

Media Services

On April 27th Google announced that as of May 25th, the Doubleclick User ID would no longer be available in data transfer reporting from its Ad Server (DCM) and its DSP (DBM) for users in the European Economic Area. Google will also remove cookie IDs and User list names from data transfer from its exchange (AdX). Eventually this will roll out globally.