We Need to Uproot Racism From the Top. It’s the Right Thing to Do

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As the leader of David&Goliath, it begins with me. I have started an unlearning and learning process. Read the article on Adweek

First look: 4A’s issues agency business guidance for surviving Covid-19

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What does it take to be a ‘resilient agency?’ The 4A’s new report says be more prone to invest in growth areas and less promiscuous when it comes to client business. But will agencies act quickly enough? Click here to read the full article published by The Drum. 

Conscious Creative Movement: Call To Creators

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  Dear friends and members of the Conscious Creative Movement, A little over a year ago, we started the Conscious Creative Movement to not only shine a light on those using their creative skills for good, but to also inspire others to do so as well. Because we felt there had never been a better […]

Equity & Inclusion in Action

  Dear Industry Leaders, With great intentions I began this journey of collecting and developing content, information and commentary to help the industry maintain the importance of DE&I during and post COVID-19. And then, the murder of George Floyd once again raised the concerns that have plagued this country for generations. The murder of a […]

It’s Time to Do What Matters

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To the Black agency professionals calling for change—we hear you. There is no forum or conversation more important than the industry’s response to systemic racism. It’s time to solve the longstanding diversity issues in our industry. BLACK TALENT MATTERS. BLACK CAREERS MATTER. The 4A’s and its members must now come together to solve the pervasive […]

Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

GumGum examines how an ad’s contextual relevance to content influences consumers.

GumGum Sports Brings AI-Powered Sponsorship Analytics to Winmo Sales Platform

4A's Member

GumGum Sports has partnered with Winmo to help sponsorship sales teams identify and evaluate brand partnership opportunities.

Video Interrupted

Learn more about video strategies and campaigns that are being used to address interruption, user experience, and skippable ads in this report from GumGum.

“Enough is enough” is not enough

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Dear 4A’s members, In this deeply painful year for our industry and our country, the past two weeks have been heartbreaking to bear. As a nation, together witnessing violence against Black Americans, we are all confronting shock and trauma that many endure every day: the unacceptable weaponization of racism against people of color and specifically […]

COVID-19 Insights

4A's Partnerships

GumGum delivers key industry insights that will provide real-time, actionable recommendations to advertisers during the coronavirus pandemic.

Consumer Attitudes Toward Advertising During COVID-19

4A’s Research partnered with Instapanel to survey consumers across the U.S. to learn their thoughts on advertising during the coronavirus pandemic.

4A’s Board names new Chair, Vice Chair, and six members

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The 4A’s is proud to announce our new Chair and co-Vice Chair of the Board of Directors, as well as six directors. Two sitting directors at large on the 4A’s board are taking on new roles.     Barry Wacksman     Abbey Klaassen      Sharon Napier   Barry Wacksman, Vice Chairman, Global Chief […]