Forbes original post For one week back in January, the biggest marketing story of the year was Google’s decision to give third-party cookies the boot: By 2022, the company announced, it would join Safari and Firefox and block third-party cookies in Chrome. The Association for National Advertisers (ANA) and 4A’s were quick to sound the alarm and […]
Get an exclusive look at upcoming product and feature releases from LinkedIn Marketing Solutions. Join us for our next Virtual Open Session where we’ll walk you through upcoming product features and how to best use them to achieve your marketing goals. During this session, we’ll cover: A deeper look into our upcoming products The newest […]
Read original Forbes article here While the advertising industry is still predominantly white, agencies are hoping to increase diversity through new discussions and actions. A key advertising trade organization is hoping to use new survey data about diversity to improve the industry and foster dialogue. The results—collected by the 4As from 165 agencies representing […]
The 4A’s Coronavirus: Return to Office information exchange collected information from 4A’s members that addressed various aspects of returning to the office during this era of Covid-19. One hundred and seventeen agencies responded to this 4A’s member information exchange. To obtain a copy of the report please complete and email the order form to Helen […]
GumGum, in partnership with Dentsu Aegis Network, examines and compares behavioral and contextual targeting methods in an effort to cost effectively reach target audiences in relevant, brand safe environments.
The 4A’s is debuting a program called Vanguard in November that’s focused on helping Black people in mid- to senior-level roles prepare for and achieve executive leadership positions. The inaugural Vanguard program is set to begin Nov. 2 and wrap up on Oct. 31, 2021. Dozens of agencies, including BSSP, FCB, Initiative, Leo Burnett, R/GA and Spark […]
Original MediaPost article Ad industry groups are seeking an “urgent” meeting with Apple to discuss the company’s planned privacy settings in the new version of its mobile operating system. Apple says the new system, iOS14, will inform consumers when an app wants to track them for ad purposes, and will ask people to either […]
Read original MediaPost article here: While companies have spent the last few months scrambling to add diversity to their marketing efforts, new research from Getty Images shows that when it comes to visuals, consumers have very different ideas about inclusivity than your typical art director. Nearly 80% of the people Getty polled around […]
In order to promote a more diverse and equitable media ecosystem, the 4A’s Advertiser Protection Bureau presents the following Media Responsibility Principles. The Principles are designed to, among other things, encourage the dissemination of factual, accurate information and to combat the spread of misinformation and hate speech. Advertisers and agencies are encouraged to support publishers that […]
As a service to our members, the 4A’s Media, Tech and Data team has assembled an overview of major social platforms’ ad and content policies – specifically those policies concerning Hate Speech/Organizations, Violence, Misinformation and Disinformation, and Political Advertising. It is our hope that the overview will provide a measure of clarity and coherence, especially […]
Do You Have an Advertising-Related Legal Question? The 4A’s Legal Consultation Program We would like to take this opportunity to remind 4A’s members of this value-added program and to provide you an updated list of participating law firms.Within the parameters of the program, members may call upon some of the country’s leading advertising and marketing […]
For the fifth year in a row, Alight Analytics has earned a spot on the Inc. 5000 list of America’s fastest-growing private companies. Learn how the team did it.