In times of uncertainty, it can be challenging to adapt your message to meet the needs of your audience while staying authentic to your brand or business. As you navigate the rapidly changing landscape in today’s world, we’re here to help equip you with the tools and knowledge you need to keep moving forward. […]

The U.S. Chamber of commerce has posted a coronavirus business tracker that shares brands’ efforts to support containment and relief through shared expertise, capabilities, and community resources. The comprehensive tracker details the coronavirus strategies of hundreds of global, regional, and national brands of varying sizes, detailing each brand’s efforts. Find the full tracker here.

Pixalate researchers find that Roku apps designed for passive viewing appear to have been targeting in a new over-the-top (OTT) content and connected TV (CTV) ad fraud scheme.

In our efforts to keep you updated on the evolving impact of the coronavirus outbreak, we have decided to reschedule Decisions 20/20 to early 2021 and Management Practitioners Forum (MPF) to Fall 2020. All tickets for both events will be honored on the new dates. We will communicate the new event dates shortly. Please contact […]

Originally published and posted on Campaign US, March 19, 2020 By Marla Kaplowitz, President & CEO, 4A’s The coronavirus has, and will continue to restructure how we feel safe, how we connect with others, and how we do business. When we tally up the number of ads pulled, events canceled, and revenue lost, combined with personal […]

“Gaming and the Future of Experience Design,” a new report from the 4A’s and Critical Mass, outlines how gaming, the world’s largest and fastest-growing entertainment industry, is set to change the face of advertising and marketing. Find more details here. By clicking the download button and receiving this document you are agreeing to be added […]

Combining the speed of self-service software with the flexibility and expertise of a custom consulting engagement, Alight’s solution approach provides a much-needed third option for marketers who want quick, yet relevant and actionable analytics. Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a […]

Oracle outlines the ABC’s of email marketing trends in this article series. 2020 trends are broken into three sections competitive differentiators, proven essentials, and unproven opportunities.

Oracle outlines the three main classifications of loyalty and focuses on how brands can leverage emotional connection to build stronger brand loyalty.

Think with Google shares what inspires people across the globe to travel, reasons why they booked a trip or why not, and how travelers continue their research following booking.

Former CEO of We Are Unlimited in Chicago and Velocity in New York City   The 4A’s is pleased to announce that Brian Nienhaus has joined the Member Engagement + Development team as SVP–Central Region. Nienhaus joins the 4A’s after five years at Omnicom, most recently leading a team managing Johnson & Johnson’s consumer portfolio […]

In-depth look into the history of in-housing, 2020 consumer trend predictions, best practices for reaching B2B leaders, and much more.