Former CEO of We Are Unlimited in Chicago and Velocity in New York City   The 4A’s is pleased to announce that Brian Nienhaus has joined the Member Engagement + Development team as SVP–Central Region. Nienhaus joins the 4A’s after five years at Omnicom, most recently leading a team managing Johnson & Johnson’s consumer portfolio […]

Google’s decision to block third-party cookies in Chrome could have major competitive impacts for digital businesses, consumer services, and technological innovation. It would threaten to substantially disrupt much of the infrastructure of today’s Internet without providing any viable alternative, and it may choke off the economic oxygen from advertising that startups and emerging companies need […]

The 4A’s asked industry-leading agency search consultants to provide “One Piece of Advice” that we could share with 4A’s members as they begin thinking about their 2020 new business plans.

The start of a new year brings reflection on the past and a look towards the future, making it just the right time to predict what trends will make an impact in 2020.

MAGNA’s latest predictions reveal that U.S. ad spend will grow by 5.1% in 2019 to reach $224 billion. As for global, ad expenditures are predicted to grow 5.2% in 2019 to $595 billion.

4A’s President & CEO Marla Kaplowitz will present the 4A’s report The Quantum Age of Marketing: How to Future-Make Yourself and Your Business In An Era of Rapid Change, at the 4A’s New England Council meeting on November 14. Keith Johnston, Forrester’s VP, Research Director Serving CMO Professionals, will also present Inside the Mind of […]

McCann Takes Top Honors: Grand Prix, Agency of the Year, and Network of the Year   NEW YORK, October 17, 2019—McCann swept the top three honors of 2019 Jay Chiat Awards for Strategic Excellence, awarded by The 4A’s, the leading trade organization for marketing communications agencies, at the 4A’s StratFest conference. m:united McCann and Microsoft […]

Introduction Over four days, with more than 1,200 sessions and nearly 100,000 attendees, the 15th annual Advertising Week New York presented a comprehensive, multifaceted look at the advertising industry in a rapidly changing environment. The 4A’s had an outsized presence during Advertising Week, hosting or appearing on nine sessions and introducing research with Google about […]

Session 1 Begins October 8 The 4A’s is launching a speakers’ webinar series featuring project management software platforms, sponsored by the members of the 4A’s Project Management Committee. The series will start with two sessions on the Advantage Software platform. Details on the first two sessions follow. Session 1: Survive and Thrive: The Integrated & […]

Video ads are a crucial tool for engagement throughout the customer journey—not just at the beginning, but at every stage. That’s one finding of new research from the 4A’s and Google, just released on Think With Google in an interactive feature by 4A’s President & CEO Marla Kaplowitz called “Your customers use video throughout the […]

  The 4A’s Foundation is proud to present highlights of the 2019 Face of Talent (FoT), supporting and honoring the 235 fellows of this year’s Multicultural Advertising Intern Program (maip). The highlights include a recap of the Diversity Career Fair + maip Greenhouse; the Society of Excellence Awards, recognizing alumni achievements; the Face of Talent […]

4A’s Releases Report on Adapting Your Business to Change for Today and Tomorrow   The 4A’s today releases The Quantum Age of Marketing: How to Future-Make Yourself and Your Business In An Era of Rapid Change. In today’s “quantum age of marketing,” the advances of technology are rapidly evolving, impacting every area of our lives […]