Edelman Trust Barometer: In Brands We Trust

Research Services

Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.

MAGNA Advertising Forecasts | Summer 2019 Update

4A's Member

MAGNA releases its most recent ad forecasts. Top global and U.S. findings are featured.

Member Bulletin: What Agencies Need to Know about the California Consumer Privacy Act

The 4A’s has published guidance for agencies preparing for the California Consumer Privacy Act (CCPA), which takes effect January 1, 2020, and may require extensive reviews of internal policies, practices, and compliance rules.

Adweek: 4A’s and Made of Millions Call on Agency Employees to Start Conversations About Mental Health

Third Party Content

‘Dear Manager’ campaign addresses a pervasive problem in the industry By Erik Oster, Adweek, May 3, 2009 Advocacy nonprofit Made of Millions is teaming up with the 4A’s for Mental Health Awareness Month to address an issue that’s particularly prevalent in advertising. The two groups launched the “Dear Manager” campaign, aiming to start a conversation […]

JPC 2019 Commercials Contracts: Memorandum of Agreements

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The industry’s Joint Policy Committee (JPC) has completed negotiations with SAG-AFTRA and agreed upon new commercials contract terms. This correspondence provides links to the JPC website which contains information pertaining to the 2019 commercial contracts terms: 2019 Commercials Contracts MOAs and Summary of Agreement The information that is posted on the JPC website includes a summary […]

4A’s Joins Advertising Trades To Oppose An Opt-In Requirement for the CCPA Versus The Current Opt-Out Requirement

The 4A’s and other advertising trade groups oppose overarching opt-in consent requirements in the CCPA. Read the comments now.

Relationship Management Counseling Pilot Survey

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4A’s has completed a pilot survey on relationship management counseling, with 62 New Business Committee members participating, to explore this counseling’s effects on client tenure and retention rates. While the overall low usage of relationship management counseling makes it difficult to draw conclusions from the survey, its results reveal an opportunity to increase the use […]

New From 4A’s Guidance: 4A’s Relationship Management Best Practices Guidance

Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship. Having a powerful relationship-management program can help you get your relationship off to a good start and stay on track. Relationship management is how you keep winning […]

4A’s Joins Advertising Trades To Oppose An Expanded CCPA Private Right Of Action That Would Include All Violations Of The CCPA, Not Just Data Breach

Read the comments the 4A’s and other advertising trade groups submitted regarding an opposition to an expanded CCPA Private Right of Action.

Industry SAG-AFTRA Talent Union Negotiations Update

Management Services

The negotiation of satisfactory terms for a new Collective Bargaining Agreement (CBA) to replace the CBA that expires on March 31, 2019 is an important undertaking for both agencies and advertisers.