Join the Effort to Rebuild Puerto Rico with Today, I’m Brave’s 100Roofs Project

Marketing & Communications

The 4A’s is proud to partner with Today, I’m Brave for the 100Roofs Project, a joint humanitarian effort with HEART 9/11 focused on aiding Puerto Ricans still suffering in the aftermath of Hurricanes Irma and Maria.

FTC Announces Plans to Hold Hearings On Competition and Consumer Protection in the 21st Century

FTC Announces Plans to Hold A Series Of Hearings On “Competition and Consumer Protection in the 21st Century” In late June the FTC announced plans to hold a series of hearings examining competition and consumer protection in the 21st Century. The Commission has indicated that the hearings will seek to discover “whether broad-based changes in […]

The Face of Talent 2018 Report

In early August, the 4A’s hosted its eighth annual The Face of Talent, recognizing and celebrating a diverse group of aspiring advertising hopefuls from across the 4A’s diversity and inclusion initiatives, along with educators and agency leaders who advocate and champion diversity across the marketing communications industry. It marked the first time the weeklong series of events took place under the banner of the 4A’s Foundation, which recently brought together programs including the Multicultural Advertising Intern Program (MAIP) and its alumni association, the 4A’s scholarship & grant program, and its high school initiatives, including two New York City–based public high schools: the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA).

4A’s, AAF, ANA and ARF Respond to U.S. Census Citizenship Question in Joint Statement

In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”

Google User ID Update – July 17, 2018

Media Services

On April 27th Google announced that as of May 25th, the Doubleclick User ID would no longer be available in data transfer reporting from its Ad Server (DCM) and its DSP (DBM) for users in the European Economic Area. Google will also remove cookie IDs and User list names from data transfer from its exchange (AdX). Eventually this will roll out globally.

An Open Letter from the Digital Advertising Community

Government Relations

Apple recently announced a new set of changes to the default settings for its Safari browser that will further damage the consumer experience online and undercut the economic model that provides popular ad-supported content and services to millions of Americans. Here’s an open letter from 4A’s, AAF, ANA, IAB and NAI.

California Passes Nation’s Strictest Privacy Law

Government Relations

Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.

4A’s Cannes Report 2018

The 4A’s Cannes Lions 2018 post-event report offers highlights and key takeaways from sessions on many of the topics our members care about most.

Deutsch Named Agency Of Record for H&R Block

4A's Member

Deutsch today announced it has been named creative and advertising agency of record for H&R Block, Inc (NYSE: HRB). Deutsch’s scope of work will include brand strategy, creative and advertising, design, production and social media.

4A’s Accepts the Agency Award at This Year’s AEF Honors Night

Marketing & Communications

On Monday, June 11, Marla Kaplowitz, 4A’s president and CEO, accepted the Agency Award for 4A’s at the ANA Educational Foundation’s 18th annual Honors Night, recognizing exceptional organizations and individual for their accomplishments in the industry and commitment to education. Take a look at the evenings highlights on here.

4A’s Celebrates First Graduating Class from MECA High School Program

Marketing & Communications

Today, the 4A’s, the leading trade organization for marketing communication agencies, celebrates the first-ever graduating class from its Manhattan Early College School for Advertising (MECA) high school program. Launched in 2014 through a partnership between the City University of New York and the 4A’s, MECA is the first P-Tech high school of its kind in the U.S., giving its students access to explore careers in Advertising, Media and Creative Technology, and offering students a free Associates Degree upon completion of the program.

The 4A’s Announces Board Shifts and Appointments

Marketing & Communications

The 4A’s, the leading trade organization for marketing communication agencies, today announced several notable shifts and appointments to its board of directors. Effective immediately, Sharon Napier, CEO of Partners + Napier, has moved from board secretary/treasurer to the co-vice chair role left vacant last year by Greg Stern, following the BSSP CEO’s appointment to 4A’s chairman. Christine Fruechte, CEO of Colle McVoy, replaces Napier as secretary/treasurer.