How is your agency honoring Juneteenth?

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  As we prepare to close in honor of Juneteenth, our teams collaborated on 3 simple steps agencies can take to recognize Juneteenth. Check out this guide on ways to jump start dialogue about Juneteenth with your teams. (Tip 1) Agency leaders: Educate your employees. Share the history of Juneteenth, how it relates to current […]

WTF is a hybrid event anyway? The new challenges & opportunities for events

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Virtual events proved their worth during lockdown. Now with more and more live events looming on the horizon, marketers are spending a lot of time talking about a hybrid approach. But what exactly is a hybrid event? And what will it take for marketers to succeed as expectations grow for both live and virtual interactions? […]

‘It gets really tricky’: With vaccine mandates, incentives now legal, here’s what it means for employers

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Last week the Equal Employment Opportunity Commission confirmed that U.S. employers can legally mandate vaccines for returning workers if they choose to, and vaccine incentives have also been rubber stamped, with a couple of caveats. While some businesses, like Amazon and Walmart, have already offered cash incentives to encourage workers to get vaccinated, most haven’t followed suit […]

When less is more: single-minded media strategies from the Jay Chiat Awards

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WARC’s Chiara Manco explores how past winners of the Jay Chiat Awards used sharp insight and audience understanding to create impactful work that leveraged a single media channel. Read the full article from WARC here   Over the past 24 years, the 4A’s Jay Chiat Awards have been recognising the best strategic thinking in the […]

Advertising executive Bob Bloom dies at 87

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Bloom built a creative agency in Dallas that would compete on a national level and then went to New York to help build Publicis, one of the world’s largest ad agencies. Read the full obituary here Robert H. Bloom, a force in the advertising industry’s heyday, died on Saturday. He was 87. Bloom led consolidations […]

One year later: where agencies stand in the fight against racism in the industry

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By Marla Kaplowitz, President & CEO, The 4A’s May 25, 2020 marks a deeply painful day in American history: the murder of George Floyd. It is impossible to reflect upon this day, one year later, without revisiting the trauma that the weaponization of racism caused and continues to cause Black people and people of color […]

‘Drive change’: 4A’s evp of talent, equity and inclusion on agencies’ focus on DE&I now

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MAY 24, 2021 by KRISTINA MONLLOS Last summer, there was a renewed focus on diversity, equity and inclusion within agencies. Nearly a year later, those same agencies are beginning to release updates on what they’ve done over the last year to show the progress that has been made. Digiday caught up with Simon Fenwick, evp of talent, […]

The 4A’s Welcomes Kyle Allen, Michelle Headley, And Helen Lin To Its Board of Directors

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NEW YORK, MAY 21, 2021 — The American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications industry, announced today the appointments of Kyle Allen, Partner, Global Director of Media & Research, 9thWonder; Michelle Headley, EVP Operations & Production, Alma; and Helen Lin, Chief Digital Officer, Publicis Groupe; […]

Account Management in 2021: Leaders Sum up the Challenges of the Last Year and Why They Remain Hopeful about their Role and their Industry

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Just over a year ago, the 4A’s were kind enough to publish an article I’d written that featured some of the country’s top account people from some of the country’s best agencies talking about their role as we headed into what most already knew was going to be the oddest freaking year of their careers. […]

Download Nielsen’s Evolving Customer Relationships in Financial Services Marketing Report

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Nielsen reports where key opportunities lie to successfully reach women over 50.

4A’s shakes up leadership team in diversity push

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The new roles aim to better represent needs across independent agencies and holding companies. The American Association of Advertising Agencies (4A’s) is shaking up its executive leadership team in a bid to better cater to its members — and reflect the industry it serves. On Monday, the agency trade organization said it has hired Ashwini […]

4A’s Leadership Team Changes Reflect the Growing Needs of Membership Base

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The 4A’s has made a series of promotions and new hires to its leadership team to better serve its members. The trade organization announced several new roles to build on the organization’s mission to help its members compete, as it grows a diverse leadership team. Ashwini Karandikar joins the 4A’s as the new evp, media, tech and data, […]