4A’s Marla Kaplowitz, Forrester to Present at New England Council Meeting on November 14

Agency Relations & Membership

4A’s President & CEO Marla Kaplowitz will present the 4A’s report The Quantum Age of Marketing: How to Future-Make Yourself and Your Business In An Era of Rapid Change, at the 4A’s New England Council meeting on November 14. Keith Johnston, Forrester’s VP, Research Director Serving CMO Professionals, will also present Inside the Mind of […]

4A’s Announces Winners in 23rd Annual Jay Chiat Awards for Strategic Excellence

Marketing & Communications

McCann Takes Top Honors: Grand Prix, Agency of the Year, and Network of the Year   NEW YORK, October 17, 2019—McCann swept the top three honors of 2019 Jay Chiat Awards for Strategic Excellence, awarded by The 4A’s, the leading trade organization for marketing communications agencies, at the 4A’s StratFest conference. m:united McCann and Microsoft […]

The 4A’s at Advertising Week New York 2019

Marketing & Communications

Introduction Over four days, with more than 1,200 sessions and nearly 100,000 attendees, the 15th annual Advertising Week New York presented a comprehensive, multifaceted look at the advertising industry in a rapidly changing environment. The 4A’s had an outsized presence during Advertising Week, hosting or appearing on nine sessions and introducing research with Google about […]

4A’s to Launch Webinar Series on Project Management Software Platforms

Management Services

Session 1 Begins October 8 The 4A’s is launching a speakers’ webinar series featuring project management software platforms, sponsored by the members of the 4A’s Project Management Committee. The series will start with two sessions on the Advantage Software platform. Details on the first two sessions follow. Session 1: Survive and Thrive: The Integrated & […]

Member Bulletin: 4A’s and Google Releases Research on Impact of Video Ads

Agency Relations & Membership

Video ads are a crucial tool for engagement throughout the customer journey—not just at the beginning, but at every stage. That’s one finding of new research from the 4A’s and Google, just released on Think With Google in an interactive feature by 4A’s President & CEO Marla Kaplowitz called “Your customers use video throughout the […]

MAGNA Advertising Forecasts |

4A's Member

MAGNA releases its most recent ad forecasts. Top global and U.S. findings are featured.

4A’s Foundation Releases Face of Talent 2019 Highlights

Conferences

  The 4A’s Foundation is proud to present highlights of the 2019 Face of Talent (FoT), supporting and honoring the 235 fellows of this year’s Multicultural Advertising Intern Program (maip). The highlights include a recap of the Diversity Career Fair + maip Greenhouse; the Society of Excellence Awards, recognizing alumni achievements; the Face of Talent […]

4A’s Releases Report: “The Quantum Age of Marketing”

4A’s Releases Report on Adapting Your Business to Change for Today and Tomorrow   The 4A’s today releases The Quantum Age of Marketing: How to Future-Make Yourself and Your Business In An Era of Rapid Change. In today’s “quantum age of marketing,” the advances of technology are rapidly evolving, impacting every area of our lives […]

4A’s Support for Advertising Self- Regulation through New BBB National Programs Organization

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As you know, the 4A’s works to advance the success of the advertising industry in part through our support and stewardship of advertising self-regulatory programs. For almost 50 years, the advertising industry has supported advertising self-regulatory programs that  have earned the well-deserved reputation as the “gold standard” for self-regulation and been recognized in the US […]

4A’s Releases Exclusive “Agency Technology Infrastructure and Investment” Paper |

The 4A’s has released the Agency Technology Infrastructure and Investment white paper, exclusive to 4A’s member agencies, to guide agencies on industry trends in technology and offer guidance toward informed infrastructure planning and design.

Evolution of the Advertising Agency Business

Statista created this Giant Chart exclusively for the 4A’s to illustrate changes in the ad agency industry, including agency revenue, growth in employment, and share of ad expenditure by medium.

Edelman Trust Barometer: In Brands We Trust |

Research Services

Edelman surveyed consumers across eight countries about their trust in brands and discovers how it affects buying habits.