When shoppers were pushed online by the global health crisis, the shops themselves had to follow. Social media apps then accelerated e-commerce products and shoppable ads to entice SMEs and direct response marketers. The Drum talks to TikTok, Facebook, Snap, Pinterest and Twitch about their unique attempts to rebuild our retailers and grow a new segment of […]

Called Majority, the agency will strive for a talent pool that’s 75% “black, brown, women and LGBTQ,” says Omid Farhang, co-founder and CEO   Basketball legend Shaquille O’Neal has become known since retiring from the game for his prolific work as a celebrity pitchman, working in front of the camera to help brands including Papa […]

Twitter examined the conversations happening on its platform to gain fresh understanding of evolving cultural trends and attitudes that are shaping our future.

Read the original article from Cross Screen Media here Professor Karen Nelson-Field, Amplified Intelligence’s Founder and CEO, joins Cross Screen Media CEO Michael Beach to share her expertise on the Attention Economy and its effects on measuring media today. Watch the interview here and read the full transcript below.   Michael Beach: Karen, welcome to […]

With a heavy focus on communities that have been disproportionately affected   Various Covid-19 vaccines are here, and people have concerns, opinions and questions. To educate Americans about the effectiveness and safety of the vaccines that are currently available, the Ad Council is debuting a massive campaign. The aim is to convince people to become inoculated against […]

Nielsen examines podcast listeners and finds audiences are growing in diversity, providing a new audio opportunity for advertisers.

Major brands, media companies, community-based organizations, faith leaders and other trusted messengers to extend reach of message across all channels with a focus on Black and Hispanic communities, who have been hit hardest by the pandemic.   DOWNLOAD THE PLAYBOOK HERE   New York, NY, February 25, 2021 – The Ad Council and COVID Collaborative today […]

At virtual event, audio giant reveals new podcasts and ad tools   Spotify announced a new advertising marketplace — the Spotify Audience Network —  that will allow brands to tap into the streaming giant’s audience of audio consumers. The company provided an update during its “Stream On” event today, it’s first such event since 2018. The Spotify Audience Network will […]

Lawsuit argues state’s newly enacted tax on digital advertising revenue represents an improper levy on the internet   WASHINGTON—Groups representing major tech companies filed a lawsuit Thursday challenging Maryland’s new online advertising tax, contending it is an improper levy on the internet. The suit in U.S. District Court in Maryland challenges the state’s recently enacted […]

Pixalate complied research on app-ads.txt trends from Q1-Q4 2020 on apps in the Roku Channel Store.

Join LinkedIn on Friday, February 26th at 10am PT/1pm ET for a panel of pioneering marketers who are creating real change by bringing a purpose-driven mindset to their everyday work.

Marla Kaplowitz, President and CEO of the 4A’s, has emerged as one of the advertising community’s most important, eloquent and outspoken activists. In this Legends & Leaders conversation, Jack Myers leads an engaging deep dive into Marla’s passions, mentors and vision for the future of advertising. Watch the full video interview on MediaVillage here.    […]