Recent research from the 4As finds that redefining an agency’s own brand positioning can be a major draw for new clients particularly in the COVID-19 era. And Milwaukee-based agency Hanson Dodge is putting the finding to the test with a makeover designed to better sell itself to both prospective clients and employees. The new platform […]

Four years ago, Facebook CEO Mark Zuckerberg called it “a pretty crazy idea” that fake news on Facebook could have influenced the election that handed Donald Trump the presidency. Today, the idea that social media can influence political events is far less debatable. In the years since 2016, independent researchers and a bipartisan Senate committee have found that Russian actors purposefully spread […]

Impact of COVID and Black Lives Matter on shopping habits, how people plan to spend the holidays, importance of brand values, and much more.

Getting our foot in the door when the actual doors are closed Internships, sprint campaign workshops and pitch competitions provide learning opportunities that can’t be mimicked during a 200-person Wednesday night lecture. These pivotal experiences provide hungry young ad talent with the chance to connect with industry powerhouses, work on real clients, gain candid feedback, […]

4A’s is a beneficiary of the Advancing Diversity Education Fund, underwritten by AdvancingDiversity.org, MediaVillage and the media community. Chocolate City. That is the term Carol H. Williams used to refer to the 12th Floor at Leo Burnett. A floor occupied by African American copywriters sponsored by a 4A’s Advertising Class Program. The year was 1969 and a white […]

A new initiative seeks to help navigate the impact on brand safety As we enter the home stretch of the 2020 election season, misinformation and disinformation is top of mind, with implications for platforms, advertisers and agencies alike. Read full Adweek article. Learn more and download the Misinformation & Disinformation Whitepaper.

Think with Google outlines five trends retailers need to be prepare for during the 2020 holiday shopping season.

A group of 11 technology, software and advertising organizations is calling on the Trump administration to rescind an executive order intended to stop federal agencies and contractors from conducting anti-racism trainings. Catch up quick: The White House order describes its goal as “to combat offensive and anti-American race and sex stereotyping and scapegoating,” but its practical result […]

Read the original article here   A group of 11 technology, software and advertising organizations is calling on the Trump administration to rescind an executive order intended to stop federal agencies and contractors from conducting anti-racism trainings.   Catch up quick: The White House order describes its goal as “to combat offensive and anti-American race and sex […]

From ad agencies to brands, organizations are prioritizing diversity and advancement of women and people of color. But it takes action to produce real change. Recruitment, retention, and promotion require investment, execution, and measurement — and buy-in from the C-Suite down. Data can help drive change.   New figures from the 4A’s Diversity Report indicates agency […]

“The Business Case for Relationship Management,” survey was conducted jointly by the ANA and the 4A’s and serves as a follow-up to an April 2019 4A’s report, “Relationship Management Best Practices Guidance.” The report revealed that both marketers and agencies are aligned on the benefits of a relationship management program and employ a variety of […]

In a survey of 113 members skewed toward independent shops, the trade association found agencies see rebranding and repositioning around relevant product areas as a key driver of growth post COVID-19. Ad agencies deliver growth to their clients through branding and marketing, so why wouldn’t the same work for them? More than half (58%) of […]