4A’s, AAF, ANA and ARF Respond to U.S. Census Citizenship Question in Joint Statement

In a joint statement, the CEO’s of ANA, ARF, 4A’s and AAF expressed their opposition to a new question in the 2020 U.S. census that asks “is this person a citizen of the United States?”

An Open Letter from the Digital Advertising Community

Government Relations

Apple recently announced a new set of changes to the default settings for its Safari browser that will further damage the consumer experience online and undercut the economic model that provides popular ad-supported content and services to millions of Americans. Here’s an open letter from 4A’s, AAF, ANA, IAB and NAI.

California Passes Nation’s Strictest Privacy Law

Government Relations

Following in the wake of the recent GDPR compliance deadline, California has now passed the nation’s strictest privacy law. On June 28th the California Legislature passed AB 375, or the “California Consumer Privacy Act of 2018.” Our 4A’s Washington, D.C. office has been working closely with our partners and allies to determine next steps.

4A’s Cannes Report 2018

The 4A’s Cannes Lions 2018 post-event report offers highlights and key takeaways from sessions on many of the topics our members care about most.

Deutsch Named Agency Of Record for H&R Block

4A's Member

Deutsch today announced it has been named creative and advertising agency of record for H&R Block, Inc (NYSE: HRB). Deutsch’s scope of work will include brand strategy, creative and advertising, design, production and social media.

4A’s Accepts the Agency Award at This Year’s AEF Honors Night

Marketing & Communications

On Monday, June 11, Marla Kaplowitz, 4A’s president and CEO, accepted the Agency Award for 4A’s at the ANA Educational Foundation’s 18th annual Honors Night, recognizing exceptional organizations and individual for their accomplishments in the industry and commitment to education. Take a look at the evenings highlights on here.

4A’s Celebrates First Graduating Class from MECA High School Program

Marketing & Communications

Today, the 4A’s, the leading trade organization for marketing communication agencies, celebrates the first-ever graduating class from its Manhattan Early College School for Advertising (MECA) high school program. Launched in 2014 through a partnership between the City University of New York and the 4A’s, MECA is the first P-Tech high school of its kind in the U.S., giving its students access to explore careers in Advertising, Media and Creative Technology, and offering students a free Associates Degree upon completion of the program.

The 4A’s Announces Board Shifts and Appointments

Marketing & Communications

The 4A’s, the leading trade organization for marketing communication agencies, today announced several notable shifts and appointments to its board of directors. Effective immediately, Sharon Napier, CEO of Partners + Napier, has moved from board secretary/treasurer to the co-vice chair role left vacant last year by Greg Stern, following the BSSP CEO’s appointment to 4A’s chairman. Christine Fruechte, CEO of Colle McVoy, replaces Napier as secretary/treasurer.

The Conference Board | Trusted Insights for Business Worldwide

Research Services

Learn about the special offers The Conference Board has made available to 4A’s members.

Top Ad Trade Groups Offer Guidance on MRC’s Digital Audience-Based Measurement Standards

Media Services

The Media Rating Council (MRC) released new Digital Audience-Based Measurement Standards as part of the work undertaken by 3MS (Making Measurement Make Sense), the cross-industry initiative with the 4A’s, ANA, IAB and IAB Tech Lab. These standards are an important and meaningful milestone for the media and marketing industry as we move together toward cross media measurement – the ultimate goal of 3MS.

News Regarding Ad Tax Deductibility 

Government Relations

At the start of 2017, the new administration and Congress set tax reform as one of their highest priorities. As work on that began in earnest, it became clear that the reduction in the full deductibility of advertising was once again in play. The 4A’s, in concert with other advertising groups, launched a massive effort of congressional contact, both in Washington and at the grassroots level across states and congressional districts, to blunt this attempt to limit full deductibility. 

Netvibes | Social Monitoring Dashboards

Research Services

Get your entire team setup with the leading brand management dashboard solution from Netvibes. Free dashboards are available for 4A’s members.