Ignited Awarded Five Year BPA to Provide Integrated Marketing Services to TSA

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EL SEGUNDO, CA – Ignited, a modern marketing consultancy, has been awarded a five-year Blanket Purchase Agreement (BPA) to provide integrated marketing services to the Transportation Security Administration (TSA) in support of TSA Pre✓® expedited screening program. TSA Pre✓® is an expedited screening program that enables trusted travelers to enjoy a smart and efficient screening […]

Deutsch Selected as Agency for Groundbreaking Medical Technology

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Agency Partners with Valeritas to Drive Awareness and Adoption of V-Go, an Innovative Insulin Delivery Device for Patients with Diabetes   NEW YORK, Dec. 10, 2018—Deutsch announced in partnership with Valeritas Holdings, Inc. (NASDAQ: VLRX), a medical technology company, that it has been named their patient partner agency for their V-Go® Wearable Insulin Delivery device, […]

Ignited Produces Fan Event, Mabinogi Campfire, for Nexon America

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Los Angeles, CA – On Dec. 01, Ignited produced a fan event, Mabinogi Campfire, for Nexon America, the first live event in 10-years for Mabinogi, the world’s most expressive MMORPG that allows players to create a unique character and live their fantasy life. Mabinogi Campfire was an invitation-only fan event that was held at Lightspace […]

The 4A’s and ANA Call for Adoption of IAB’s VAST 4.1 and Ad-ID® Standards

Marketing & Communications

These standards offer a significant step in developing more efficient workflows and provide the foundations for more granular data for advertising assets   NEW YORK, NY – December 12, 2018 –Together, Marla Kaplowitz, the CEO of the American Association of Advertising Agencies (4A’s) and Bob Liodice, the CEO of the Association of National Advertisers (ANA) […]

Deutsch Hires Former R/GA Director of Content Diego de la Maza as EVP, Head of Production

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Emmy-Winning Film Producer to Lead LA’s Production Department Los Angeles, Calif. – December 6, 2018 – Deutsch today announced it has hired Emmy-winning film producer Diego de la Maza as EVP, Head of Production at its Los Angeles office. De la Maza will lead the broadcast, film, content, experiential and print production teams. He will […]

4A’s Hires Simon Fenwick as EVP, Talent Engagement & Inclusion

Marketing & Communications

Fenwick will lead the organization’s programs to drive talent engagement, diversity and inclusivity across the industry The 4A’s, the leading advertising trade organization, today named Simon Fenwick as EVP, Talent Engagement & Inclusion. Fenwick will oversee the organization’s diversity, learning and development programs, including the 4A’s Foundation, which the Multicultural Advertising Intern Program (MAIP) and the […]

9th Wonder Adds Partner, Global Planning Lead

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Jim “Wegs” Wegerbauer joins 9thWonder as partner, global planning lead. Wegs joins 9thWonder from GSD&M, where he was vice president/group strategy director. Prior to that, he was chief idea officer at Dieste, brand management director at The Richards Group, vice president/planning and business development at TM Advertising, and director of creativity and planning for the […]

Duncan Channon adds Associate Creative Director Kat Michie

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Growing independent agency expands creative team SAN FRANCISCO, CA (December 5, 2018) — San Francisco independent advertising agency Duncan Channon, a two-time Ad Age Small Agency of the Year in the West, today announced the hire of Katrina Michie as associate creative director. Michie’s hire marks the latest addition to Duncan Channon’s creative team during […]

Deutsch Deepens Strategy Team with Addition of Martin Mannion

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New York, NY – December 5, 2018: Deutsch today announces the addition of Martin Mannion as SVP, Director of Professional Strategy, in the New York office. Mannion will lead professional planning on the agency’s global Johnson & Johnson Vision business and new business initiatives. Most recently EVP, Chief Strategy Officer, at Guidemark Health, Mannion has […]

iProspect Promotes Brittany Richter to SVP, Head of Products and Services

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Richter Will Oversee Delivery of All Products and Services at iProspect, Including Search, Social, SEO and Display NEW YORK – DECEMBER 5, 2018 – iProspect, a leading global digital performance agency, announced today the promotion of Brittany Richter to SVP, Head of Products and Services. Effective immediately, Richter will report directly to Michael Gullaksen, Chief […]

Austin Williams Makes Three New Digital Hires

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Expanding Client Roster Requires Added and Enhanced Talent Hauppauge, NY (December 5, 2018) – Digital advertising, branding and marketing agency Austin Williams today announced three new hires across its digital marketing practice to support clients in vertical markets including healthcare, higher education and financial services. AW has added: Jaya Naik, from Floral Park, NY, as […]

ID Comms in Partnership with the 4A’s Releases Study on Media Pitch Practices; Reveals Shortcomings of Current Pitch Process

Marketing & Communications

New research shows that US advertisers may be failing to get the most value from media pitches as a result of flawed processes and lack of communication. Better processes will ensure advertisers are more effectively partnering with agencies.   November 28, 2018: A new study, released by ID Comms in partnership with the 4A’s, reveals […]