Iroquois Healthcare Association Caring Gene® campaign wins three Healthcare Advertising Awards

Integrated marketing campaign by Mower boosts New York state long-term care recruitment efforts, enters second phase with Caring Gene® Call to Care   Syracuse, N.Y.—June 29, 2020—The Caring Gene® campaign, launched last June by Mower agency on behalf of Iroquois Healthcare Association (IHA), brought home multiple honors at the 37th Annual Healthcare Advertising Awards. Designed […]

Creative Digital Agency New eBook: New Advertising Formats for H2 of 2020

4A's Member

A guide to the most innovative advertising options to emerge amidst the strangest year in human history   San Ramon, Calif. (June 30, 2020)– Ads are finally catching up to the ways a cord-cutting world consumes media. With the release of innovative and interactive creative formats, brands can now reach and engage their audience across […]

“Working From Work” – quench

4A's Member

Because we are not sure we even know how to “return to the office” when we are able to, food & beverage marketing agency, quench, created these four fun & humorous instructional posters.   According to quench CMO Jared Scott, “What we do know is we will be back to the physical office. But what […]

Vladimir Jones establishes Jim and Nechie Hall Scholarship to Denver Ad School

4A's Member

Logo design by Andrew Brown, current DAD student.   Denver and Colorado Springs, Colo., June 30, 2020 — Following six months of discussion and planning, and commemorating the agency’s 50th year in business, Vladimir Jones (VJ) has established the Jim and Nechie Hall Scholarship to Denver Ad School (DAD). The scholarship will provide full tuition […]

Rebuild Group Adds Former “Pure Michigan” Creative Lead

4A's Member

  MARK CANAVAN JOINS FIRM AFTER RENOWNED “BIG AGENCY” CAREER   DETROIT (June 10, 2020) – Rebuild Group, a digitally born creative agency headquartered in Detroit’s Milwaukee Junction neighborhood, adds a creative coup with the hire of Mark Canavan as Executive Creative Director as of May 1st. Canavan comes to Rebuild Group after a 30-year […]

New quench Commercial For STARKISTⓇ Features CHARLIEⓇ THE TUNA Thanking Frontline Workers and Urging Support For Feed the Children

4A's Member

PHILADELPHIA & HARRISBURG (JUNE 10, 2020): The new national TV spot produced by quench for client StarKistⓇ features iconic brand mascot CharlieⓇ the Tuna thanking frontline workers who’ve been keeping everyone safe and fed during the COVID-19 pandemic, and highlights StarKist’s longtime partner Feed the Children. The new 15-second animated spot shows Charlie speaking to viewers as if he’s on a […]

MAGNA Advertising Forecasts |

4A's Member

MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead.

GumGum Sports Brings AI-Powered Sponsorship Analytics to Winmo Sales Platform

4A's Member

GumGum Sports has partnered with Winmo to help sponsorship sales teams identify and evaluate brand partnership opportunities.

Creative Digital Agency New Report Helps Brands and Businesses Market Reopening Plans

4A's Member

Recognizing how COVID-19 has fundamentally changed consumer behavior and crucial digital integrations will help brands and businesses succeed when reopening   SAN RAMON, Calif. (May 21, 2020)– As brands and businesses prepare for plans of reopening, it is essential to understand how consumer behaviors and expectations have been changed by the crisis. Creative Digital Agency […]

4A’s and VMLY&R Launch CX Council

Avatar

Group will work to advance CX, provide inspiring guidance and help define careers   NEW YORK, June 1, 2020 — The 4A’s and VMLY&R have launched the 4A’s Customer Experience (CX) Council, gathering the most accomplished and influential cross-industry leaders in customer experience design to help brands and agencies transition into the experience era. “As […]

R/GA Rolls Out Merch Aid in Austin with 12 Limited Edition Collabs

4A's Member

  The initiative connects 12 artists and designers with small businesses impacted by COVID-19   Austin, TX – May 14, 2020 – As the charity initiative Merch Aid surpasses the $100,000-plus sales mark, R/GA is proud to announce the expansion of the effort to launch in Austin today. Created to connect leading artists and designers […]

Jeffrey Day Joins St. John & Partners as Director of Marketing Analytics

4A's Member

St. John & Partners (SJ&P) has hired Jeffrey Day as Director of Marketing Analytics, agency President and COO Jeff McCurry announced today.   In this new position, he will work with all agency clients, which include Ruby Tuesday, Daytona International Speedway and Florida Prepaid College Savings Plans.   Day will work alongside account and media […]