4A’s Presents Concerns with California Consumer Privacy Act (CCPA)

Government Relations

Alison Pepper, SVP, 4A’s Government Relations, delivered a statement at the California Attorney General’s hearing in Fresno, regarding member agencies’ concerns about the California Consumer Privacy Act. Issues include consent, the use of publicly available data, and the conflation of pseudonymized data and personal information.

Austin Williams Wins Gold, Bronze, Merit in National Service Industry Advertising Awards

FOR IMMEDIATE RELEASE  Hauppauge, NY (February 14, 2019) – Digital advertising, branding and marketing agency Austin Williams today announced it won three awards in the 16th Annual Service Industry Advertising Awards, recognizing the advertising excellence from service industry providers. The award winners were announced by the SIAA in January 2019. Austin Williams took home awards for its work for Gurwin […]

Millennium Agency Welcomes Robb Atkinson, Strategic Accounts Director

FOR IMMEDIATE RELEASE February 14, 2019 Contact: Linda A. Fanaras, President & Strategist Millennium Agency lfanaras@mill.agency  Phone: (617) 869-1668 MILLENNIUM AGENCY WELCOMES ROBB ATKINSON, STRATEGIC ACCOUNTS DIRECTOR   (MANCHESTER, NH | BOSTON, MA) – Millennium Agency, a national-recognized boutique digital creative, content/social and PR firm, is pleased to announce that Robb Atkinson has joined the […]

The Brand Safety Crisis: One Year Later

4A's Member

GumGum surveyed brands, agencies, and publishers to gain insight into the state of brand safety in digital marketing.

While Optimistic And Enthusiastic About TV Attribution, Industry Leaders Want Better Visibility Into How Providers Are Approaching Measurement, Data and Implementation

Marketing & Communications

  CIMM and 4As Present TV Attribution Providers Study at 8th Annual CIMM Cross-Platform Video Measurement and Data Summit  New York, February 7, 2019 — While industry leaders express optimism and enthusiasm for TV attribution, they also are looking for greater visibility and understanding into how leading providers conduct the practice. The finding is part […]

The Time Obsessed Consumer: Study Reveals Impact on Brands Now that Time is the New Currency

4A's Member

Allen & Gerritsen survey shows that to today’s consumer, the relationship between time and money is more complicated than ever. For Immediate Release BOSTON (January 31, 2019)—A new study by advertising agency, Allen & Gerritsen takes a look at consumers’ relationship with time, which is more fleeting than ever, especially in light of technology designed […]

Busch Transforms Kevin Harvick’s 2018 Race Car into Collector’s Edition Cans

4A's Member

To pay tribute to 40 years since their Daytona debut, Busch turned parts from the #4 car into 40 collector’s cans that fans can win during this year’s Daytona 500 broadcast NEW YORK, FEBRUARY 6th 2019: As the Official beer of NASCAR, Busch has a long and storied history within the NASCAR family. Not only […]

Huge Promotes Mansuri, Hires Allport and Rafford

4A's Member

Huge, the global experience agency (NYSE: IPG), today announced it has elevated Arif Mansuri to Managing Director of Business Strategy, hired Christie Allport as Vice President of Global Communications and hired Jennifer Rafford as Group Vice President of Talent. These industry-leading appointments signal the agency’s commitment to furthering its ability to deliver transformative experiences at […]

McKinney Names Gretchen Walsh Managing Director in Durham

Agency vet takes on new role after leading McKinney’s stellar new business performance DURHAM, NC, January 30, 2019 — McKinney is announcing today that Gretchen Walsh has been named managing director of its Durham office. The position is a new one at McKinney, which operates as one agency with two doors: Durham, North Carolina and […]

Ad Age (Podcast): Marla Kaplowitz of the 4A’s is an Agency Cheerleader in a Difficult Season

Originally published and posted on Ad Age, February 7, 2019 By Brian Braiker, Editor, Ad Age In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz, the president and CEO of industry trade body the 4A’s, joins this […]

iProspect Appoints Doug O’Reilly SVP, Head of Data and Insights

O’Reilly Bolsters iProspect’s Offerings in Marketing Technology, Measurement, Data Management and More NEW YORK – FEBRUARY 5, 2019 – iProspect, a leading global digital performance agency, announced today the appointment of Doug O’Reilly as SVP, Head of Data and Insights, a newly-created role to bolster the agency’s data and insights capabilities. Effective immediately, Doug will […]

AdExchanger: Publicis Groupe’s Rishad Tobaccowala on Optimizing for the Citizen

4A's Member

From AdExchanger’s Industry Preview 2019: Rishad Tobaccowala, Chief Growth Officer of Publicis Groupe, gives a talk: “We Need to Optimize for the Citizen.” Synopsis: As the advertising and marketing industry barrels into 2019, the relationship of humans to data and vice versa is creating a new paradigm. It’s not just about addressing the consumer anymore. […]