Privacy for America Releases Detailed Policy Framework to Provide Strong Data Privacy Protections for All Americans

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Comprehensive New Approach Modernizes Current “Notice and Choice Model” Washington, D.C., December 3, 2019 – Privacy for America, a coalition of top trade organizations and companies representing a broad cross-section of the American economy, today released a comprehensive new framework for nationwide privacy legislation that would fundamentally change the way consumer privacy and security are […]

SMM Advertising’s Bill Blaney Awarded as a King of New York in Marketing

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Smithtown, NY, November 6, 2019. Bill Blaney, Creative Director at SMM Advertising, was honored for his work during the Kings of New York Awards. This event celebrates and honors successful men in business who lead by example, making a positive impact in the community and workplace.   The event was held at Leonard’s Palazzo in […]

Lowes Foods Awards Creative and Media AOR Duties to Walrus

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NEW YORK, November 19, 2019 – Lowes Foods, a supermarket chain operating in North Carolina and South Carolina, has chosen New York-based agency Walrus as its AOR for creative and media following a multi-agency review led by Ark Advisors.   The decision to bring on a new agency comes as Lowes Foods is looking to […]

The 4A’s and The 614 Group Release Report: The Future of Programmatic and Automation

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Comprehensive research finds agencies, publishers, marketers and technology companies want automated workflow and smarter use of better data   New York, NY (November 14, 2019) — The 4A’s and The 614 Group today released “The Future of Programmatic and Automation,” a report that reveals that full automation is the future of programmatic advertising and data-driven […]

Little Caesars®️ Selects McKinney As Agency Of Record

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Durham, NC, November 7, 2019 — McKinney announced today that it has been chosen as agency of record for Little Caesars. The account will be handled jointly out of McKinney’s Durham and New York offices with support from McKinney LA. The agency will provide integrated creative, brand and retail strategy, and social media management. The […]

Top 5 Ways The Universal Ad Id Will Save The Industry

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Original Article is located here  The advertising industry is fascinating in a number of ways. On many fronts, the rate of change and adoption of new technology and data is astoundingly fast. In other ways, there is incredibly slow progress to move and adapt to these changes, in part because of legacy and a lack […]

The Bloomin’ Onion Man Stars in New Campaign

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The Bloomin’ Onion Man Stars in New Campaign Announcing Outback Steakhouse’s Partnership with DoorDash   Not only can you find the Bloomin’ Onion on any Outback Steakhouse menu, you can now find The Bloomin’ Onion Man in a series of commercials announcing the brand’s partnership with DoorDash. The work, created by Deutsch NY, showcases the […]

Allen & Gerritsen Opens New Office In Hershey, PA Near Chocolate and Cocoa Avenues

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HERSHEY, PA – (October 28, 2019) — Boston-based independent agency Allen & Gerritsen today announced it will open a new office in Hershey PA to service its growing client base in the region.   CEO Andrew Graff said the office will be staffed by A&G Principal Tim Reeves, who runs the agency’s PR practice and […]

Put the axe away: Account management is here to stay

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Original Article here: https://www.campaignlive.com/article/put-axe-away-account-management-stay/1662501 Find out why Dentsu Aegis Network’s Angela Johnson is defending the roles of account management. At a time when agencies are struggling for organic growth, it is foolish to talk about removing the account management function from agencies (Campaign UK, August 30th 2019 “Will the axe finally swing over account people?”). When […]

Duncan Channon hires Noël Johnson as Director of Marketing and Client Engagement

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Award-winning advertising agency adds MH VCCP veteran as part of strategic growth push      Award-winning independent creative agency Duncan Channon today announced the hire of Noël Johnson as the agency’s first director of marketing and client engagement. Johnson’s hire is the latest in a series of talent investments to drive strategic growth and leverage […]

R/GA Austin Expands Client Roster, Adds Two Senior Leaders

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Appointments of Jennifer Mollo and Elizabeth Thompson add to office’s growth strategy R/GA, the company that creates transformation at speed, today announced the addition of Managing Director, Client Services Jennifer Mollo and Executive Strategy Director Elizabeth Thompson to the leadership team. Both Mollo and Thompson will report to SVP, Managing Director of R/GA Austin Candice […]

Budweiser Celebrates Global Football Champion Sergio Ramos’ Rise to Greatness in latest “Be A King” Campaign

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Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, announced a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish National Team. As one of the best defenders of his generation, Ramos’ ‘Be a King’ campaign celebrates his stand-out career in advance of his latest milestone, the soon-to-be most capped […]