Rip Van Taps Partners + Napier For Major Brand Positioning Assignment
Snack Startup Turned Food Innovator Gears Up for Next Phase of Growth ROCHESTER, NY, Feb. 19, 2020— Rip Van, a fast-growing food innovation company on a mission to reinvent today’s snack foods, has hired integrated creative company Partners + Napier to establish a brand position that fuels Rip Van’s continued growth and further disrupts the […]
R&R Partners Bets on Accomplished Emilie Vasu as New Director of Business Development
Marketing agency R&R Partners has hired Emilie Vasu as director of Business Development, R&R’s chief marketing officer, Brian Hoar, announced today. In this new role, Vasu is responsible for driving the agency’s growth and development efforts that span across R&R’s entire network, which includes eight offices in the U.S. and one in Mexico City, MX. […]
West Des Moines Businessman Mike Schreurs Joins 2020 NSBA Board Leadership
DES MOINES, IOWA – Mike Schreurs, Chairman and Chief Strategist at Strategic America, has been elected to serve on the Board of Trustees for the National Small Business Association (NSBA). NSBA is the nation’s oldest small-business advocacy organization, and operates on a staunchly nonpartisan basis. Schreurs, a recognized leader in the small-business community, joins other […]
Scott Credit Union Appoints Cactus as Agency of Record
The Denver-Based Agency Will Help the Brand Leverage Its Sponsorship of the Stanley Cup-Winning St. Louis Blues Scott Credit Union—a member-owned, full-service financial institution—has appointed Denver-based independent-agency Cactus as its new agency of record. After securing a sponsorship of the 2019 Stanley Cup winner St. Louis Blues, which includes name and likeness usage, placements in […]
Aaron Walton To Receive Babson College’s 2020 Martin Luther King Jr. Leadership Award
Inaugural Alumni Award Selection Pioneering Walton Isaacson CEO /Co-Founder Aaron Walton will receive Babson College’s 2020 Martin Luther King Jr. Leadership Award for his efforts reflecting Dr. King’s principles and ideals in philosophy and action. Babson has selected Walton for the inaugural alumni category of the College’s MLK Jr. Leadership Awards. The College will present […]
St. John & Partners Hires Senior Social Strategist Alicia Holmes
Full-service independent agency St. John & Partners (SJ&P) has hired Alicia Holmes as senior social strategist, President/COO Jeff McCurry announced. Alicia works with clients and internal teams to develop social strategies that maximize the brand’s full potential to garner a larger share of voice in the social landscape. Her current client list includes Florida Prepaid, […]
MKTG Appoints Victoria Azarian Chief Creative Officer, U.S.
Top creative joins Dentsu Aegis Network after 15 award-winning years as Executive Partner/Executive Creative Director at Ogilvy NEW YORK — MKTG, Dentsu Aegis Network’s leading global lifestyle marketing agency, has appointedVictoria Azarian as its new Chief Creative Officer for the U.S. As brands are increasingly focused on experiences that engage consumers and tell the […]
Mangan Holcomb Partners/Team SI Hires Emma Willis, Launches New Marketing Initiative
LITTLE ROCK, Ark. (January 30, 2020) – Emma Willis, former executive director of 529 Plans and Financial Literacy at the Arkansas Treasurer of State, has been hired as a senior strategist at Mangan Holcomb Partners/Team SI (MHP/Team SI), an award-winning marketing firm in the 529 plan industry. Willis’ hire will spur the launch of an agency […]
What It Means To Be A Strategist in 2020
David Morrissey Director of Strategy Camp + King Strategic planners are asked to constantly evaluate broad cultural trends, new directions within industry verticals, and shifts in consumer demand, and then to apply that learning to counsel and predict what’s best for their client’s businesses. It’s only natural we do the same for our own industry […]
Five Important Trends Impacting the Food and Beverage Industry Outlined in quench 2020 Food & Beverage Trends Report
Annual quench report has been serving up the future of food & beverage since 2009 HARRISBURG, Pa. — In its 11th annual food and beverage trends report, food and beverage marketing agency quench outlines five important trends that are shaping the future of the food and beverage industry, including “Disaster Farming,” “Hypercustomization” and “Restaurants Without […]
Havas Chicago Creative Names Nicole Laughlin President & Chief Client Officer
Former Facebook and Leo Burnett executive joins new Chief Talent Officer Allison Ciummei as key hires to strengthen the agency’s leadership team CHICAGO – With a steadfast commitment to building meaningful American brands through craft and culture, Havas Chicago has hired marketing executive Nicole Laughlin as president of the creative agency. Coming most recently […]
Olympics, U.S. Elections, the NFL Spark Ad Spend Growth in 2020: Dentsu Aegis Network
January 22, 2020 — Ad spend is forecasted to increase 3.8% in the U.S. and 3.9% globally thanks in part to the U.S. Elections, the Olympics and a resurgent NFL. This means an additional $23.3 billion of advertising dollars will be flowing globally and $8.5 billion in the U.S. The biggest beneficiary will be […]