What Digital Marketing Will Look Like Once The Cookie Is Dead

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Forbes original post For one week back in January, the biggest marketing story of the year was Google’s decision to give third-party cookies the boot: By 2022, the company announced, it would join Safari and Firefox and block third-party cookies in Chrome. The Association for National Advertisers (ANA) and 4A’s were quick to sound the alarm and […]

Algooh Media, The First Fully Self-Serve OOH Automated Media Agency, Break Down Barriers to Make OOH Media Accessible, Easy, and Effective

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September 14, 2020  – As Covid-19 impacts ripple across the Out of Home industry,  Outdoor advertising has seen their “Recession-Proof”  media assets devastated by recent stay at home orders. The national client is trending towards hyper local planning, and the local advertisers need a way to buy multiple media types from one source. Recognizing the […]

New College Esports Film Storms Streaming Services

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Insightful documentary uncovering the burgeoning world of collegiate esports will premiere at PAX Online Sept. 17 HARRISBURG, Pa. (SEPTEMBER 15, 2020): Pavone, a wholly-owned subsidiary of Pavone Marketing Group, has helped produce a new documentary for client Harrisburg University of Science and Technology that reveals how this private STEM-focused university of 6,500 students has become a […]

4A’s Will Soon Debut Yearlong Leadership Program for Black Professionals

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The 4A’s is debuting a program called Vanguard in November that’s focused on helping Black people in mid- to senior-level roles prepare for and achieve executive leadership positions. The inaugural Vanguard program is set to begin Nov. 2 and wrap up on Oct. 31, 2021. Dozens of agencies, including BSSP, FCB, Initiative, Leo Burnett, R/GA and Spark […]

Ad Industry Seeks Meeting With Apple Over Privacy

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Original MediaPost article   Ad industry groups are seeking an “urgent” meeting with Apple to discuss the company’s planned privacy settings in the new version of its mobile operating system. Apple says the new system, iOS14, will inform consumers when an app wants to track them for ad purposes, and will ask people to either […]

Diversity: Brands Miss Big Picture When Choosing Images

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Read original MediaPost article here:     While companies have spent the last few months scrambling to add diversity to their marketing efforts, new research from Getty Images shows that when it comes to visuals, consumers have very different ideas about inclusivity than your typical art director. Nearly 80% of the people Getty polled around […]

Exclusive RGA’s Barry Wacksman, Saneel Radia, and Mike Rigby Start Their Own Venture

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https://adage.com/article/agency-news/exclusive-rgas-barry-wacksman-saneel-radia-and-mike-rigby-plan-start-their-own-venture/2279886 Three R/GA execs are leaving the IPG agency to start a new shop. Vice Chairman and Global Chief Strategy Officer Barry Wacksman, Global Chief Innovation Officer Saneel Radia and New York VP Executive Creative Director Mike Rigby are striking out on their own, writes Ad Age’s Lindsey Rittenhouse. “People close to the matter say the […]

Real Good Fish Casts Agency Net, Lands Partners + Napier

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The Rapidly Expanding, Direct-To-Consumer Provider of Premium Seafood Prepares for Aggressive National Expansion Monterey, CA & Rochester, NY, Sept. 10, 2020 — Real Good Fish, a rapidly growing, subscription-based, direct-to-consumer (DTC) provider of premium, sustainable seafood, has hired Rochester, New York-based Partners + Napier as its first full-service marketing communications agency of record (AOR) following […]

122 Years After Founding, Cramer-Krasselt Looks To The Past To Guide Its Future

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Read the original MediaPost article here   Cramer-Krasselt is celebrating its 122nd anniversary this month by looking back through its historical documents to understand how C-K’s past can help position it for future success. C-K formed when two bicycle enthusiasts named Cody Cramer and William Krasselt started printing a pamphlet called “The Wheelman” for their […]

VMLY&R Promotes Myron King to Chief Integration Officer

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New York (September 01, 2020) — VMLY&R has announced the promotion of Myron King as chief integration officer to lead organizational design and cultural integration strategy for North American clients. He joins VMLY&R’s executive leadership team and will report to Global Chief Experience Officer Jeff Geheb.   In this new role, King will oversee the […]

The Digital Future Is Here: Production Strategy Enables Digital Content & Reaching Physicians Remotely

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Read the original article here   Reaching physicians has never been easy, but with COVID related quarantines and many offices just beginning to reopen or still closed it seems more challenging than ever. In fact, in a recent a survey of 550 doctors conducted in late May and early June, 52 percent of respondents said […]

McKinney and POW plant flag in ‘Common Ground’

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McKinney partnered with POW (Protect Our Winters) to create “Common Ground,” a call to action designed to reach outdoor athletes and enthusiasts. The short film urges them to vote on November 3, making their voices heard at the polls in support of candidates and policies to counteract the ravages of climate change and its damage […]