FootJoy Launches Spring Campaign With BSSP

4A's Member

With the launch of their Spring 2018 campaign with its new creative agency, Butler, Shine, Stern & Partners (BSSP), FootJoy is focused on driving deeper engagement with consumers by celebrating the universal “Joy” felt by golfers around the world.

Wunderman Study ‘Future Ready’ Reveals That Despite Greater Access To Marketing Technology, Nearly 7 In 10 Businesses Still Struggle To Achieve Digital Readiness

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Wunderman has introduced Future Ready as a call to action for business and marketing leaders to act now in order to prepare their businesses for the future.

Multicultural Experts at ALMA Launch New Marketing Science & Analytics Discipline

Marketing & Communications

The modern CMO knows that data should be at the center of every marketing strategy, and is eager to leverage any consumer information they can get. But despite the Big Data trend, an unfortunate paradox for multicultural segments has emerged.

El Segundo Taps Phelps to Attract Travelers

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El Segundo has turned to Phelps to help the city shine as a coastal destination in Southern California. As agency of record, Phelps is creating the first full-fledged marketing and PR campaign to tout the city as a tourist destination, while expanding on an existing campaign (“where big ideas take off”) to attract businesses.

Technologist and Start-Up Veteran, Husani Oakley, Joins Deutsch as SVP, Director of Technology

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With nearly fifteen years of building, creating and developing world-class digital experiences, Husani Oakley has joined Deutsch’s New York office as SVP, Director of Technology, where he will work across clients including AB InBev, PNC Bank, Siemens, and DraftKings, among others.

4A’s Unveils Enlightened Workplace Certification® Program

Marketing & Communications

The 4A’s has unveiled a unique, far-ranging program aimed at creating safe and productive work environments that create cultures of inclusion, equity, creative dialogue and social transformation. The intent is to support agencies in eliminating discrimination, harassment, bullying, intimidation and retaliation.

Redfin Brings To Life Its Modern Approach To Buying A Home

4A's Member

Redfin, the next-generation real estate brokerage, is kicking off the year with new advertising from Butler, Shine, Stern & Partners. The spot follows the journey of one young couple in search of a new home, highlighting their ability to get new home listing alerts faster than other buyers, book tours straight from their Redfin app, and work directly with a local Redfin agent who guides them every step of the way until they find the home that’s right for them.

4A’s Issues Fair Play Charter for Minority-Owned and Minority-Targeted Media

Marketing & Communications

The charter, written by the 4A’s Media Leadership Council (MLC), was inspired by discussions with Kizart Media Partners and the multicultural media owner community to address questions around perceived “no Hispanic”/“no urban” dictates in the media-buying process. It asks agencies to commit to the charter or to incorporate the charter into agency policies and procedures.

4A’s Launches On-Demand Learning Platform: 4A’s Learning Academy

Marketing & Communications

Designed to meet the evolving and challenging talent development needs of agencies in the advertising and marketing industries, the platform will provide agency professionals with access to a variety of specialized training resources.

Opus Energy appoints gyro UK to create brand campaign

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Opus Energy, the leading independent energy supplier for businesses in the UK, has chosen gyro UK to develop its latest brand campaign.

Strategic America named a top national marketing agency by Agency Spotter

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Strategic America announced today it was named to Agency Spotter’s prestigious national list of top marketing agencies in the U.S. Strategic America is the only Iowa-based agency to make the list.

Napier, Allen, Dixon Schwabl Receive 2018 ATHENA Awards

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Greater Rochester Chamber of Commerce and its Women’s Council affiliate presented Partners + Napier CEO Sharon Napier with their 32nd annual ATHENA Award. Kim Allen, Dixon Schwabl Managing Partner, Communications, received the fourth annual ATHENA Young Professional Award and Allen’s employer, marketing and advertising agency Dixon Schwabl took home the inaugural ATHENA Organizational Award.