DeVito/Verdi creates coronavirus PSAs with New York State Gov. Cuomo

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Spots for The Partnership For New York City Stress Need To “Fight The Spread”   NEW YORK (April 1, 2020) – The Partnership for New York City, a non-profit organization representing the city’s civic, government, business and labor leaders, has produced two public service announcements – with the help of New York State Governor Andrew […]

The Social Distancing 7: Media Channels That Will Grow During The COVID-19 Outbreak

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by Jeff Larson , Op-Ed Contributor, March 24, 2020 Original article linked here As Americans focus on health and safety during the COVID-19 outbreak, they are sheltering in place and working from home — and about to set records in media consumption. In 2019, prior to the outbreak, Nielsen reported the average U.S. consumer watched, read or […]

These Top Marketers and Media Execs Are Showing a Way Forward Amid the Coronavirus Crisis

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Members of Adweek’s Advisory Board, Brandweek’s Steering Committee and leading figures including Martin Sorrell and Jo Ann Ross share their insights As the global health crisis continues to wreak havoc on businesses of all kinds, large and small, industry leaders are battling to adjust to a vastly changed marketplace. There’s no question that the challenges they’re facing […]

R/GA London Appoints Rebecca Bezzina as its New Managing Director

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London, March 19th, 2020 — R/GA is pleased to announce that long-term senior R/GA executive, Rebecca Bezzina, has been appointed the new SVP, Managing Director for its London office. An industry pioneer in transformative work for clients and company growth, Rebecca joins R/GA London as SVP MD after 5 successful years at R/GA Australia, where […]

Consumer Sentiment Towards Brands During COVID-19

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4A’s Research surveyed 1000 consumers to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

Austin Williams Campaign for Molloy College Dominates at 35th Annual Educational Advertising Awards

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“Live Your Story” campaign grabs 16 awards, including eight gold statues, for marketing brilliance    Hauppauge, NY (March 16, 2020) – Leading advertising, branding and digital marketing agency Austin Williams announced today its “Live Your Story” campaign for Molloy College in Rockville Centre, NY, won 16 awards at the 35th Annual Educational Advertising Awards (EAA), sponsored by Higher Education Marketing Report. […]

Austin Williams Hires Three Across Agency

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Hauppauge, NY (March 13, 2020) – Digital advertising, branding and marketing agency Austin Williams today announced it has hired three new team members to complement its work in the healthcare, financial services, education and professional services spaces.   Recently hired are: Nick Gaffney of West Islip, as Senior Paid Search Strategist. He was previously Campaign Coordinator at Fat […]

Virtual Pitching & Working From Home |

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As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

4A’s Brings On New Team To Handle Marketing and Communications

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Industry Veteran Donna Tobin and Jennifer Risi’s The Sway Effect Tapped to Lead Efforts to Strengthen the Organization’s MarComms   NEW YORK, March 11, 2020 /PRNewswire/ — In an effort to build additional value and focus on making agencies matter, the American Association of Advertising Agencies (4A’s), a membership-based U.S. trade association for the advertising and marketing communications […]

Cactus Adds Agency Veteran Jeff Graham as President and CMO

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Cactus created a new senior-level position and appointed industry-leader Jeff Graham as president and chief marketing officer. Graham will start with Cactus on March 30, 2020.   In this new position, Graham will oversee day-to-day operations and direct business development. Cactus CEO and founder Joe Conrad and the leadership team set aggressive goals for 2020 […]

Kyle Curtis Returns to R&R Partners as President of Salt Lake City Office

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R&R Partners announced today that Kyle Curtis has rejoined as president of the Salt Lake City office.   A former board member and president of Utah’s chapter of the American Advertising Federation, Curtis has also won many of the ad industry’s most prestigious awards, including the One Show, Communication Arts, Effies, National ADDY Award, PRSA […]

Dentsu Aegis Network Launches Female Foundry in the United States to Accelerate the Growth of Female Founded Businesses

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Launching first in Chicago, Female Foundry aims to grow women-owned businesses by providing tools, training and mentoring   CHICAGO – Dentsu Aegis Network (DAN) today announced the launch of its global accelerator program, Female Foundry, into the United States. The first city to launch will be Chicago, kicking off with a three-day boot camp event […]